Assets About Corporate Communications

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Article
New Metrics
The Body Shop Is Using the Future-Fit Business Benchmark to 'Enrich Not Exploit' - and You Can, Too
The Body Shop Is Using the Future-Fit Business Benchmark to 'Enrich Not Exploit' - and You Can, Too
Published on June 20, 2016
About a 8 minute read

We have entered a new era: the Anthropocene, an era characterized by humans as the dominant influence on climate and the environment. We are causing changes at such an unprecedented rate that it has been called ‘the Great Acceleration.’ We are we... View More

Article
Organizational GovernanceOrganizational Governance
#BusinessCase: How Dell Saved $39.5M, Slashed Emissions, Increased Sustainable Materials by 20%
#BusinessCase: How Dell Saved $39.5M, Slashed Emissions, Increased Sustainable Materials by 20%
Published on June 20, 2016
About a 5 minute read

Today, Dell unveiled the significant progress it has made against the 21 goals under its 2020 Legacy of Good Plan. Based on a baseline of its Fiscal Year 2013 (FY13) performance, the company aims to reduce greenhouse gas (GHG) emissions from its faci... View More

Article
Organizational GovernanceOrganizational Governance
One Percent Is Not Enough: Let's Work Together to Increase Organics
One Percent Is Not Enough: Let's Work Together to Increase Organics
Published on June 16, 2016
About a 4 minute read

Kashi is on a mission to increase organic acreage in the U.S. – but we can’t do it alone. Today, I’d like to invite you – food lovers, buyers, and growers - to join us on our journey. The Challenge Forty percent of the United States is farmla... View More

Article
Innovation & TechnologyInnovation & Technology
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose
Published on June 13, 2016
About a 6 minute read

“I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San D... View More

Article
Innovation & TechnologyInnovation & Technology
What Underlies the Success of the World's First Billion-Dollar Sustainable Brands
What Underlies the Success of the World's First Billion-Dollar Sustainable Brands
Published on June 8, 2016
About a 4 minute read

What do Organic Valley, Target, REI and Toyota have in common? They are what Freya WIlliams describes as “Green Giants,” companies that have turned sustainability into billion-dollar businesses, and they are not alone. ... View More

Article
Community Updates
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Published on June 7, 2016
About a 6 minute read

Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by Glob... View More

Article
Marketing & CommunicationsMarketing & Communications
#EarthToParis: Designing Global Calls to Action and Engaging Multiple Stakeholders at Scale
#EarthToParis: Designing Global Calls to Action and Engaging Multiple Stakeholders at Scale
Published on June 7, 2016
About a 3 minute read

“We’re going to change the world - all of us together. I know we will.” – Max Schorr GOOD is a social impact company that creates stories, experiences, and tools to push the world forward. During a dynamic workshop Monday afternoon, the GOOD ... View More

Article
Community Updates
Sustainable Brands Celebrating a Decade of Global Brand Innovation Leaders
Sustainable Brands Celebrating a Decade of Global Brand Innovation Leaders
Published on June 7, 2016
About a 4 minute read

Sustainable Brands® largest community gathering kicked off with Sustainable Brands ’16 San Diego at Paradise Point Resort & Spa. Nearly 2,000 community members from 30 countries around the globe are participating in the conference, Activation ... View More

Article
New Metrics
BSR, Forum for the Future Partner to Help Companies Quantify, Execute on Net Positive Goals
BSR, Forum for the Future Partner to Help Companies Quantify, Execute on Net Positive Goals
Published on June 7, 2016
About a 4 minute read

This morning at SB’16 San Diego, BSR and Forum for the Future launched the Net Positive Project, a cross-sector coalition that aims to expand the number of companies that go beyond reducing their negative sustainability impacts to contribute in a �... View More

Article
Marketing & CommunicationsMarketing & Communications
The Secret Sauce: Why Sustainability Stories Spread, or Don't
The Secret Sauce: Why Sustainability Stories Spread, or Don't
Published on June 7, 2016
About a 4 minute read

Language is a virus: Get it wrong and it can kill your venture. Get it right, and it inspires others and spreads like fire. In sustainability, where we are still working to attract new audiences, this can be the difference between engagement and alie... View More

Article
Organizational GovernanceOrganizational Governance
Making It Stick Internally: Recognizing and Advancing Maturity Levels of a Sustainability Program
Making It Stick Internally: Recognizing and Advancing Maturity Levels of a Sustainability Program
Published on June 7, 2016
About a 4 minute read

SB’16 San Diego kicked off strong with a morning workshop led by Kevin Wilhelm - CEO of Sustainable Business Consulting - and Kevin Hagen, Director of Corporate Responsibility at Iron Mountain. Together, they have created the Hagen-Wilhelm Matrix �... View More

Article
Community Updates
Unilever Ranks Highest in Gartner's 2016 Supply Chain Top 25
Unilever Ranks Highest in Gartner's 2016 Supply Chain Top 25
Published on June 3, 2016
About a 3 minute read

The research firm Gartner Inc. has released the findings from its annual Supply Chain Top 25, identifying supply chain leaders and highlighting their best practices. Analysts announced the results May 18 at the Gartner Supply Chain Executive Conferen... View More

Article
Community Updates
Hasbro Leads Newsweek’s 2016 Green Rankings at No. 1
Hasbro Leads Newsweek’s 2016 Green Rankings at No. 1
Published on June 3, 2016
About a 3 minute read

PAWTUCKET, R.I. -- Hasbro, Inc. (NASDAQ: HAS) is proud to announce it ranked No. 1 on Newsweek’s 2016 Green Rankings, released today. The ranking assesses the 500 largest publicly traded companies in the United States on overall environmental perf... View More

Article
Materials & PackagingMaterials & Packaging
Activating on the SDGs: How Business-Driven Sustainability Will Change the World
Activating on the SDGs: How Business-Driven Sustainability Will Change the World
Published on June 2, 2016
About a 5 minute read

This post is part of a series produced by The Huffington Post and Sustainable Brands on the power of purpose in driving business success. The Huffington Post is a media partner for SB’16 San Diego, Sustainable Brands’ flagship conference — June... View More

Article
Community Updates
Avery Dennison Recognizes Suppliers from Across the Globe in Third Annual Awards Ceremony
Avery Dennison Recognizes Suppliers from Across the Globe in Third Annual Awards Ceremony
Published on June 2, 2016
About a 2 minute read

“Our suppliers are key partners in our quest to deliver superior value to our customers,” said Roland Simon, global vice president, procurement. “These awards are an ideal opportunity to recognize ongoing innovation and outstanding support, and... View More

Article
Organizational GovernanceInnovation & Technology
London, NYC Ranked Most Global Cities; SF, Boston Among Most Innovative
London, NYC Ranked Most Global Cities; SF, Boston Among Most Innovative
Published on May 31, 2016
About a 4 minute read

The 2016 Index and Outlook evaluated 125 of the world’s largest and most influential cities and those primed to make an impact in the future. ... View More

Article
Organizational GovernanceOrganizational Governance
Silk Launches Harvard Research Initiative to Examine Future Food Industry Challenges
Silk Launches Harvard Research Initiative to Examine Future Food Industry Challenges
Published on May 30, 2016
About a 5 minute read

Earlier this month, plant-based food and beverages brand Silk announced a year-long sponsored research initiative with the Center for Health and the Global Environment (CHGE) at the Harvard T.H. Chan School of Public Health, to investigate the percep... View More

Article
Community Updates
Building an Engaged Work Culture: Culture Starts with a Purpose
Building an Engaged Work Culture: Culture Starts with a Purpose
Published on May 26, 2016
About a 10 minute read

Over the course of history, factors like politics, geography and economics have shaped the personalities of regions throughout the world – leaving each one with its own distinct and unmistakable flavor. Germans, for example, are systematic, organiz... View More

Article
Community Updates
Securing Buy-in From the Top – 7 Benefits of Integrated Thinking
Securing Buy-in From the Top – 7 Benefits of Integrated Thinking
Published on May 26, 2016
About a 3 minute read

In spite of recent advances, the reality of life for many CSR and sustainability officers is still pretty disheartening. Many senior executives and key internal stakeholders still think of corporate social responsibility (CSR) as an afterthought �... View More

Article
Community Updates
Nestlé Announces the Finalists for the 2016 CSV Prize
Nestlé Announces the Finalists for the 2016 CSV Prize
Published on May 25, 2016
About a 1 minute read

With the opening of the World Humanitarian Summit in Istanbul, Nestlé has announced the finalists for the Creating Shared Value [CSV] Prize 2016: Natural Extracts Industries [NEI] from Tanzania and Agro-Hub from Cameroun. After four screening phases... View More

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