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Assets About Creating Shared Value

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Article
B Lab Aligns with IDH to Enable More Companies, Workers to Benefit from a Living Wage

B Lab has updated its B Impact Assessment guidance and standards to align with the IDH Living Wage Roadmap — highlighting more companies’ work on this front will illustrate the feasibility of providing living wages globally. ... View More

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GoodSam Foods Out to Scale Regenerative, Farmer-Driven Model for Sustainable Snacks

The three-year-old maker of snacks, coffee and other ethically sourced foods is aiming to show that brands can source from regenerative ag systems; but it will require a real commitment to working with rural communities who, for too long, have been l... View More

Article
To Build Back Better Post-Pandemic, We Must Re-Examine Lessons Learned from the Past

The pandemic has laid bare not only the many flaws in our global systems but also our capacity for resilience and ingenuity in the face of complex, immediate challenges — if we apply that thinking to those that lay ahead, we may yet save ourselves ... View More

Article
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs ... View More

Article
3 Key Traits Employers Must Adopt to Succeed in the New World of Work

Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate. ... View More

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Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability

The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world. ... View More

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What Are Plastic Credits? A 4-Minute Explainer

As the global plastic-pollution crisis continues to deepen, key stakeholders must come together to find and fund solutions. The introduction of plastic credits has brought with it a renewed cause for optimism. ... View More

Article
Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care

A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems. ... View More

Article
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ens... View More

Article
The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater

Washington-based startup Tidal Vision upcycles discarded crab shells to produce chitosan — a positively charged biopolymer with myriad applications in sustainable water treatment, textile production, agriculture and more. ... View More

Article
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benef... View More

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Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance

The non-profit global alliance features nine organizations committed to dedicating the power of their design communities to addressing the UN SDGs — beginning with SDG 6: clean water and sanitation. ... View More

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In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact

Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious traveler... View More

Article
The Purpose Gloves Are Off: How to Not End Up on the Ropes

The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expect... View More

Article
Organic Cotton Industry Still Sowing Seeds for Sustainability

As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion ... View More

Article
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact care... View More

Article
The Sustainable Brands Network, Ukraine & the Power of Community

SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More

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New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance

Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change. ... View More

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Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations. ... View More

Article
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

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