Assets About Life Below Water

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Article
Organizational GovernanceOrganizational Governance
Global Competition Highlights New Era of Private Sector Sustainability Leadership
Global Competition Highlights New Era of Private Sector Sustainability Leadership
Published on September 14, 2018
About a 3 minute read

We live in the Fourth Industrial Revolution – an era with unprecedented technological advancement. This revolution has also come at a time with serious global ecological and social challenges. Thankfully, companies around the world are committing t... View More

Article
Circular Economy
The Ocean Cleanup, Story of Stuff Set Their Sights on San Francisco's Marine Plastic Pollution
The Ocean Cleanup, Story of Stuff Set Their Sights on San Francisco's Marine Plastic Pollution
Published on September 14, 2018
About a 6 minute read

The Ocean Cleanup, the Dutch non-profit organization that made waves in 2015 with its grand plans and new approach to ridding the oceans of plastic, last weekend launched the world’s first ocean cleanup system from the San Francisco Bay. “System ... View More

Article
Consumer Behavior Change
How a Celebrity Chef Learned to Love Farmed and Frozen Fish
How a Celebrity Chef Learned to Love Farmed and Frozen Fish
Published on August 31, 2018
About a 8 minute read

Ned Bell has no shortage of opinions about seafood. He grew up fishing Pacific salmon off the west coast of Canada and now evangelizes for the future of fish as the founder of Chefs for Oceans and the executive chef at Ocean Wise, a nonprofit organiz... View More

Article
Materials & PackagingMaterials & Packaging
VTT's Plastic-Eating Microbes Could Help Solve Marine Plastic Problem
VTT's Plastic-Eating Microbes Could Help Solve Marine Plastic Problem
Published on August 30, 2018
About a 3 minute read

VTT — the Technical Research Centre of Finland — is helping to solve the global plastic waste problem with a project called PlastBug, a mobile container unit that removes plastic waste from ocean areas and converts it into material for other uses... View More

Article
Community Updates
Eastman Publishes 2018 Sustainability Report
Eastman Publishes 2018 Sustainability Report
Published on August 8, 2018
About a 2 minute read

Eastman today announces the release of its 2018 sustainability report, Changing the trajectory. Building on the company’s progress, the report provides a review of Eastman’s sustainability strategy and goals as well as highlights from the past ye... View More

Article
Innovation & TechnologyInnovation & Technology
Can We 3D Print Our Way to Plastic-Free Oceans?
Can We 3D Print Our Way to Plastic-Free Oceans?
Published on August 6, 2018
About a 3 minute read

It’s estimated that nearly 8 million tons of plastic flow into our oceans every year; even more goes into landfills. While there are many great companies focused on recovering this plastic, there is one developing a plan for what to do with those m... View More

Article
Circular EconomyCircular Economy
Rethinking Plastic Litter: Improve Your LCAs and Reduce Your Personal Impacts
Rethinking Plastic Litter: Improve Your LCAs and Reduce Your Personal Impacts
Published on July 30, 2018
About a 5 minute read

Litter. It seems like such a ‘60s word, but it’s time to dust it off and rethink it — especially in the context of plastics and Life Cycle Assessments (LCAs). Start with the fact that more than 8 million tonnes of plastic enters the environment... View More

Article
Innovation & TechnologyInnovation & Technology
Inaugural Ocean Solutions Accelerator Cultivating Diverse Crop of Innovations
Inaugural Ocean Solutions Accelerator Cultivating Diverse Crop of Innovations
Published on July 25, 2018
About a 3 minute read

Can market solutions and innovative technologies help the world solve its growing ocean crisis? That’s what the nonprofit Sustainable Ocean Alliance (SOA) hopes, as it recently launched a new startup incubator program in Silicon Valley, the Ocean S... View More

Article
Circular Economy
The Last Straws? Starbucks Eliminating Them Globally, More Regional Bans
The Last Straws? Starbucks Eliminating Them Globally, More Regional Bans
Published on July 9, 2018
About a 4 minute read

Following Vancouver’s approval of a strategic plan to achieve zero waste and phase out plastic straws and other select packaging, its neighbor to the south is also taking action. Seattle recently became the first major U.S. ... View More

Article
Circular EconomyCircular Economy
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Published on June 11, 2018
About a 9 minute read

It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted. ... View More

Article
Community Updates
BillerudKorsnäs joins fight against ocean litter, announces U.S. events
BillerudKorsnäs joins fight against ocean litter, announces U.S. events
Published on June 8, 2018
About a 3 minute read

BillerudKorsnäs, a sustainability leader in the global packaging industry and provider of packaging solutions, is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year's World Oceans Day. The Swed... View More

Article
Consumer Behavior Change
Campaign Tackling Plastic Microfibres Prompts Consumers to Ask #WhatsInMyWash
Campaign Tackling Plastic Microfibres Prompts Consumers to Ask #WhatsInMyWash
Published on June 5, 2018
About a 5 minute read

New research released by environmental charity Hubbub reveals that 44 percent of people in the UK don’t realize that synthetic fibres such as polyester, acrylic or nylon are actually plastic. Despite that synthetic clothing is on the rise – it no... View More

Article
Circular EconomyCircular Economy
Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste
Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste
Published on May 23, 2018
About a 4 minute read

Awareness of our plastic waste problem continues to grow, prompting campaigns and corporate action around the world. ... View More

Article
Supply Chain
New Tech Platform Makes Sustainability ‘Common Objective’ for Fashion Companies
New Tech Platform Makes Sustainability ‘Common Objective’ for Fashion Companies
Published on May 18, 2018
About a 4 minute read

A new digital platform aims to make sustainable business decisions easier for the fashion industry. By matching actors along the supply chain and providing data-driven, solutions-focused information, Common Objective (CO) hopes to improve the day-to-... View More

Article
Organizational Governance
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
Published on May 17, 2018
About a 5 minute read

As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More

Article
Marketing & CommunicationsMarketing & Communications
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Published on May 16, 2018
About a 7 minute read

As the amount of single-use plastic in the world's oceans continues to grow, National Geographic is announcing a new, global commitment to tackle this pressing problem. On Wednesday, the media giant launched Planet or Plastic?, a multiyear initiative... View More

Article
Materials & PackagingMaterials & Packaging
Trending: Pizza, Water, Frozen Foods Find Plastic-Free Packaging
Trending: Pizza, Water, Frozen Foods Find Plastic-Free Packaging
Published on May 2, 2018
About a 6 minute read

People of all ages are more aware of their impact on the planet’s limited resources and ecosystem health than ever before. Packaging is of particular concern, prompting this year’s Earth Day theme: end plastic pollution. “I’d like more people... View More

Article
Organizational GovernanceOrganizational Governance
Earth Needs Our Action Every Day: The Path Ahead
Earth Needs Our Action Every Day: The Path Ahead
Published on May 1, 2018
About a 4 minute read

Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks po... View More

Article
Organizational Governance
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
Published on April 15, 2018
About a 6 minute read

The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. ... View More

Article
Consumer Behavior Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Published on March 28, 2018
About a 5 minute read

We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More

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