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Assets About Living Within Our Means

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NRDC Updates 'Wasted'; Enlists Dan Barber, Alexa for Phase 2 of 'Save the Food' Campaign

The Natural Resources Defense Council and Ad Council today launched the second phase of their Save The Food national public service campaign, aimed at combatting America’s food waste problem from its largest source — consumers. In doing so, they ... View More

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Socially Conscious Hotel Booking Platform Empowers Travelers to Create Positive Impacts

Hotel booking platform and blog Kind Traveler is changing the way consumers think about travel. Built on a socially conscious ‘Give + Get’ model, the platform aims to empower travelers to become a force of change that benefits communities, the en... View More

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New Footprint Calculator, #MovetheDate Campaign Commemorate Earliest-Ever Earth Overshoot Day

To mark Earth Overshoot Day (August 2nd — the earliest to date) — the date when humanity’s annual demand on nature exceeds what Earth can regenerate over the entire year — international research organization Global Footprint Network has launc... View More

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Groundbreaking Report Provides Government with Road Map to Cut U.S. Food Waste

While more than 42 million Americans lack access to a sufficient amount of food, a staggering 40 percent of the food produced in the U.S. is uneaten, resulting in at least 62.5 million tons of wasted food annually. Meanwhile, a mere 10 percent of foo... View More

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Europe Could Open Up €320 Billion by Scaling a Circular Economy

The business case for sustainability, particularly the circular economy, is a strong one, and more and more researching is backing it up. A recent report by the Business & Sustainable Development Commission pointed to sustainable business models ... View More

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Rethinking Ownership: Making the Shift from Consumer to User

The way the majority of the world’s economy works is ‘linear’. We take materials out of the earth, make them into marketable goods that we consume, and dispose of the goods when we’re done with them. It’s a system that accelerated since the... View More

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Earth Overshoot Day Continues to Creep Up the Calendar

While Olympians are desperately competing in Rio for the fastest times and highest scores, humanity has achieved a different world record – we have used up nature’s budget for the entire year in record time. Earth Overshoot Day marks the date whe... View More

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If Humanity Were a Corporation ...

... what would it take to make Sustainability its Brand and the Sufficiency Economy its Value? While at this moment, every social unit recognises that we all need to take action NOW, the most challenging question is always: HOW? What should be — wo... View More

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Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a ... View More

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New Research from MorningStar Farms, WRI Illustrates Environmental Benefits of Eating Less Meat

This week, both the World Resources Institute (WRI) and MorningStar Farms — producer of veggie burgers, sausages and other faux meat items beloved by vegetarians across the U.S. — have unveiled research asserting that the average American could c... View More

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What Difference Does One Make?

My family eats a mostly vegetarian diet. Some kids at school were making fun of my 9-year-old son, telling him how great meat tastes. Before diving into the challenge of dealing with childhood peers, I asked him if he knew why we’re vegetarian. Whe... View More

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'Sea the Possibilities' Healthy Eating Challenge Not So Healthy for the Oceans

For Chicken of the Sea, the new Dietary Guidelines for Americans give the right recommendation: People should eat more seafood, and it should replace of other protein foods for two meals per week. In response, the company launched the “Sea the Poss... View More

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UK Chef's New TV Show Waging 'War on Waste'

The latest celebrity chef-led TV show is going beyond delicious meals to dish out hard truths about waste. Chef-turned-food-waste-activist Hugh Fearnley-Whittingstall “is on a mission to reduce the amount of waste that Britain produces,” in the n... View More

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IoT: The Solution to Sustainably Feeding 9 Billion?

A 2014 National Geographic article, “One-Third of Food Is Lost or Wasted,” reported that 3.5 billion acres of land, an area larger than Canada, was plowed in 2007 to grow food, support livestock and dairy production that was never consumed. As fo... View More

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Karma Marketing: Crossing Buddhism with Business to Tout Need for a 'Sufficiency Economy'

In a world dominated by the pursuit of higher short-term credit, it is not common to hear an appeal to the moderation of companies. That is why the intervention of brand and sustainability consultant Sirikul Laukaikul brought fresh air to the second ... View More

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An Intro to ThriveAbility: The Next Stage of Development for Sustainability

You all know the classic quip for our field:John: “My marriage is sustainable.”Jane: “Oh, I’m sorry to hear that…”You get it: The notion of “sustainability,” while vitally necessary, inspires enthusiasm like a hairshirt. What we human... View More

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UK ‘Borrowing Hub’ Challenges Consumption Economy

The “sharing economy” has become a buzzword of sorts in recent years. Everything from cars to homes and even people’s dogs can now be “shared” with strangers connected through digital technology. But what about everyday “stuff”? That ol... View More

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Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers

Fenugreen, 2013’s SB Innovation Open winner and creator of the potentially game-changing food-saving innovation FreshPaper, is one of 10 startup finalists in contention for the most coveted of TV spots: a Super Bowl ad. ... View More

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The Nebulous Nexus: Collaboration Is Key to Ensuring Success of COP21

The threats climate change poses to the private sector are significant and the need for international agreements on climate change to keep global warming below 2°C is ever more pressing. The challenge that we all face now is in finding consensus and... View More

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Happy Earth Overshoot Day (or Congrats - We're Overdrawn Even Further Ahead of Schedule)!

In less than eight months, humanity has used up nature’s budget for the entire year, with carbon sequestration making up more than half of the demand on nature, according to data from Global Footprint Network, an international sustainability think ... View More

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