SUPPLY CHAIN -
Thanks to the Russia-Ukraine conflict, the British grocery chain has been cut off from its supply of sunflower oil; the company says it must temporarily revert to using palm oil, which it eliminated from its products in 2018.
MARKETING AND COMMS -
While the herb is heralded as a natural solution for pain, anxiety and other ailments, conventional growing practices across the industry are far from earth friendly.
BEHAVIOR CHANGE -
Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior.
WALKING THE TALK -
Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.
WALKING THE TALK -
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
PRODUCT, SERVICE & DESIGN INNOVATION -
Watch out, consumer products industry: Materials-science company Pangaia could be evolving into a one-stop shopping destination for waste-conscious
consumers.
PRODUCT, SERVICE & DESIGN INNOVATION -
Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity.
SUPPLY CHAIN -
Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social risk.
MARKETING AND COMMS -
Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation.
THE NEXT ECONOMY -
For carbon markets to be effective, a dedicated effort must be made by corporate buyers and project developers to align on a high standard of excellence. Companies exploring offsets should look for these three attributes of a project to feel confident they are purchasing high-quality carbon credits.
MARKETING AND COMMS -
The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews from stakeholders.
SUPPLY CHAIN -
As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.
THE NEXT ECONOMY -
The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face of climate change.
WASTE NOT -
This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively.
MARKETING AND COMMS -
Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.
PRODUCT, SERVICE & DESIGN INNOVATION -
Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture.
BEHAVIOR CHANGE -
Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.
CLEANTECH -
JLR has partnered to create a zero-emissions charging unit using second-life Jaguar I-PACE batteries. Reusing its EV batteries will create new, circular business models for JLR in energy storage and beyond.
FINANCE & INVESTMENT -
While more companies are reporting through CDP every year, many still do not disclose enough data on their environmental impact. Non-disclosure will not be an option for many companies for much longer, with a series of mandatory environmental disclosure requirements coming this year around the world.
MARKETING AND COMMS -
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.