SB Brand-Led Culture Change, Build the brand of tomorrow - today!


Follow the growing amount of collaborative work — cross-functional, cross-sector, pre-competitive and more — bringing about massive, disruptive, needed shifts to business as usual.

Sacred Seedlings Leading Effort to Reforest the World, Help Halt Climate Change

In our battle against climate change, deforestation is a big part of the problem. The good news is that reforestation is a big part of the solution.Deforestation is contributing to a dangerous decline in the planet’s biodiversity and is directly responsible for roughly 20 percent of the greenhouse gas emissions from the modern age and possibly more; this has created problems around the world, but particularly across Eastern Africa. Urban growth has created a great demand for charcoal resulting in a loss of some 575,000 hectares annually for fuel wood — just in Tanzania; Kenya has already lost the majority of its forests.

Coke, USAID, Gates Foundation Expand Program to Improve Access to Life-Saving Medicines in Africa

Coca-Cola and its Foundations; the US Agency for International Development (USAID); the Global Fund to Fight AIDS, Tuberculosis and Malaria; and the Bill & Melinda Gates Foundation have announced the expansion of “Project Last Mile” to include 10 African countries over the next five years.

Shell joins EDF’s Methane Detectors Challenge

Shell has joined the Environmental Defense Fund’s (EDF) “Methane Detectors Challenge,” a collaborative project between EDF and five other oil and natural gas companies aimed at identifying and bringing to market cutting-edge technologies that could ultimately help reduce methane emissions from oil and natural gas operations.Shell joins Apache Corporation, BG Group, Hess Corporation, Noble Energy and Southwestern Energy as an industry partner in this effort to help catalyze new technologies for enhanced detection of oil and gas emissions.

Getting to Zero: Multiple Sectors Convene Around Deforestation at SB '14 San Diego

When all the right people work together — from suppliers to brands who use their products to NGOs — and commit to extraordinary goals, transformational change is not only possible, it happens. That’s what participants saw in action at Monday’s afternoon workshop on progress being made and the work ahead to support the emerging "new norm" of zero deforestation in forestry supply chain standards. Major responsible sourcing commitments in forestry in the past few years are helping protect rainforests, promote safe labor practices, and drive down carbon emissions.

Cisco, Kansas City Launch Plan to Enhance Connectivity and Innovation

Cisco and officials in Kansas City have signed a joint letter of intent (LOI) to engage in a program to create a “living lab” for entrepreneurial development, establish smart street lighting and video surveillance, provide digital interactive kiosks and mobile apps to boost citizens’ engagement.The LOI also enables access for Kansas City to the Cisco Smart+Connected Communities™ (S+CC) reference architectures and provides a framework for defining and evaluating various related initiatives. Cisco also will assist Kansas City in developing a digital agenda. The project will complement a wider effort to build out a two-mile KC Downtown Streetcar path.

Auto Industry Calls for Increased Collaboration on Eve of SEC's First Conflict Minerals Reporting Deadline

With thousands of automotive, electronics and manufacturing companies facing a May 31 deadline to file a Conflict Minerals Report with the US Securities and Exchange Commission (SEC), the Automotive Industry Action Group (AIAG) on Friday announced an assessment of industry progress on the issue in the first reporting year, and outlined plans for increased collaboration in the years ahead.

JPMorgan Chase Announces $100 Million Commitment to Help Detroit's Economic Recovery

JPMorgan Chase unveiled on Wednesday a $100 million, five-year commitment to support and accelerate Detroit’s economic recovery and strengthen its communities through financial and hands-on support for organizations that are working to address the city’s most urgent challenges.The financial services giant says it spent the past several months working closely with Detroit’s community and government leaders to learn about their priorities and vision for the city.JPMorgan Chase’s commitment includes:

UNGC: Business, Governments and Investors Must Act to Achieve CSR ‘Critical Mass’

Business, governments and investors must move quickly to achieve a critical mass of companies acting responsibly, UN Global Compact (UNGC) Executive Director Georg Kell said during the “state of the union” between business and society, last week at the Oslo Business for Peace Summit and Award 2014 at Oslo City Hall.

GW Launches Storytelling Collaborative to Engage Students on Food Security, Climate Change

Planet Forward, a sustainability and media production of the Center for Innovative Media at George Washington (GW) University’s School of Media and Public Affairs (SMPA), has announced the launch of a new multimedia digital storytelling collaborative that will engage colleges and universities globally to support sustainable programming, student engagement, internships and other projects around the issues of food security, water, energy and climate change.

Fashion and Textile Leaders for Forest Conservation Begin Shift to Forest-Free Viscose

The newest trend in social responsibility in the apparel sector emerged in Ho Chi Minh, Vietnam on Monday as several of the world’s most influential clothing brands gathered to develop a roadmap to creating a more sustainable supply chain and conserve endangered forests.

Coke Invests in Plan to Deliver Safe Drinking Water to 1 Million Children by 2015

The Coca-Cola Company and WaterHealth International (WHI) have announced a plan to bring safe drinking water to one million school children in 2,000 schools in developing countries by the end of 2015.The Child With Water (CWW) program aims to deliver 500 million liters of safe drinking water a year to school children through water-purification systems installed, operated and maintained by WHI. Currently operating more than 500 plants in five countries, WHI provides safe drinking water access to about 5 million people.

What Is Microsoft’s Secret to Employee Engagement? Empowerment!

I recently wrote about how global team engagement has been the key to success for Microsoft’s Carbon Fee Program, a financial model that puts an incremental fee on the carbon emissions associated with the company’s operations. In an organization as large and widespread as Microsoft, internal communications can be the biggest impediment to effectively coordinating top-down corporate policies.

Armani's Acqua for Life Campaign Expands to Sri Lanka, Ivory Coast, Senegal

The Acqua for Life campaign — a partnership between Giorgio Armani and Green Cross International (GCI) that has been targeting water-scarce communities in West Africa (Ghana) and Latin America (Bolivia and Mexico) to roll out sustainable drinking water systems since its launch in 2011 — announced this week it will now extend its work to Sri Lanka, Ivory Coast and Senegal for the first time this year.

With Timbuk2’s 'Life Cycle,' Customers Can Reuse, Repair, Recycle and Reimagine Its Products

San Francisco-based Timbuk2, famous for its ubiquitous messenger bags, has launched the Timbuk2 Life Cycle — a robust environmental responsibility program to reduce, reuse, repair, recycle, and reimagine Timbuk2 bags — in partnership with yerdle, iFixit, and Terracycle.The company has also added a full-time tailor to implement the ‘repair’ aspect of the program.

Duracell, Volkswagen, LG, Hitachi Join California Energy Storage Consortium

Duracell, Volkswagen, LG, and Hitachi are among the first corporate members of CalCharge, a pioneering initiative designed to accelerate the development of the energy storage sector in California.CalCharge emerged out of a joint effort of Lawrence Berkeley National Laboratory (Berkeley Lab) — a DOE national laboratory — and CalCEF to explore ways to support the growth of the California energy storage cluster. The partnership grew to include SLAC National Accelerator Laboratory, San Jose State University, the International Brotherhood of Electrical Workers and the National Electrical Contractor's Association as the other founding Partner Members.Other corporate members include: Eaton, Enovix, EnerVault, Farasis Energy, Halotechnics, Leyden Energy and Primus.

Nestlé, General Mills Join Global Alliance for Water Stewardship

This week, Nestlé, General Mills, M&S and other global brands committed to the Alliance for Water Stewardship (AWS), along with 27 other organizations including FEMSA Foundation, Water Footprint Network, Water Aid, World Wildlife Fund (WWF) and The Nature Conservancy, to promote a global framework for sustainable use of the world's limited freshwater resources.The announcement came with AWS' release of the first International Water Stewardship Standard, which defines criteria for good water stewardship, aligns with other sustainability initiatives and supports independent certification.

Automakers, Fuel Companies Teaming Up for HyFive Hydrogen Viability Project

A £31 million, pan-European deal has been struck to make hydrogen vehicles a viable and environmentally friendly choice for motorists across Europe. Coordinated by the Mayor of London's Office, the project — the largest of its kind in Europe — features the support of BMW, Daimler, Honda, Hyundai and Toyota, along with hydrogen fuel companies Air Products, Copenhagen Hydrogen Network, ITM Power, Linde and OMV.Other partners include Element Energy, PE International, Institute for Innovative Technology and the European Fuel Cell and Hydrogen Joint Undertaking.

Southwest Airlines Launches Program to Reimagine Public Spaces

Southwest Airlines has announced a multi-year commitment to Placemaking — a movement that reimagines public spaces as the heart of every community.Through the Southwest Airlines Heart of the Community program, the airline says it has partnered with a nonprofit dedicated to Placemaking, Project for Public Spaces (PPS), to collaborate with local community partners in cities across the country to bring new life to their public spaces. Southwest says Heart of the Community is part of a broader efforts to connect people and strengthen local communities through its core business, charitable giving, community outreach and environmental initiatives.

Choosing the Best Sustainable Development Project for Your Business

Recent studies have shown that demand from consumers and clients for sustainable businesses is on the rise. The benefits from investing in sustainable development projects can increase your brand value while improving the health, environmental condition and economic standing of some of the more disadvantaged social groups in the world.

Royal Caribbean Cruises Joins Alliance to Safeguard Caribbean Travel Destinations

Climate change and unsustainable development increasingly are threatening some of the world's most popular and appealing travel destinations. In response, Royal Caribbean Cruises and several other organizations have partnered to address these challenges by helping tourism destinations in the Caribbean and Latin America "to safeguard their natural and cultural assets, while enhancing communities and securing a vibrant regional economy."


Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2023 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.