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The Next Economy

The myriad new models and processes aimed at fixing the flaws in capitalism and laying the groundwork for practical, alternative economic frameworks designed to benefit all stakeholders.

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Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

Cross-Posted from Marketing and Comms. We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.

Big Finance Is About to Unify Its 3 Distinct Sustainability Brands

Cross-Posted from Finance & Investment. To profit from sustainability, financiers first must be set free from the current profit-and-risk framework; so they, too, can see the infinite possibilities that lie beyond a carbon-based economy.

What Will a Circular Economy Mean for Branding?

Cross-Posted from Marketing and Comms. While a circular economy will present huge challenges to most brands' conventional business models, there are huge opportunities for those who embrace and adapt to this change — while those who drag their heels with incremental changes will undoubtedly fall behind.

How Being a Benefit Corporation Can Legally Protect a Company’s Mission

Cross-Posted from Walking the Talk. The rise of the benefit corporation is in direct response to shareholder primacy. Under benefit corporation frameworks governed by state law, corporations that operate according to a “doing well by doing good” ethos may be shielded from a range of acquisition tactics and shareholder suits.

We Need a Business Revolution — and We Can’t Base It on the Kindness of CEOs

Entrepreneurs and investors across the US and Europe see the need to redefine ownership and governance — so much so that a grassroots global movement is emerging to develop and support business models rooted in stakeholder governance.

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Starbucks Commits to a Resource-Positive Future, Giving More than It Takes from the Planet

In a public letter to all company stakeholders, CEO Kevin Johnson sets 2030 science-based targets for carbon, water and waste as part of a multi-decade aspiration.

Dispelling 5 Common Myths about Regeneration and Regenerative Business

Regeneration is about leaving nature and society healthier, better off and more resilient than we found them. It’s the future of sustainability. And the business case for regenerative business and regenerative leadership in all aspects of life has never been stronger.

Recyclate – A New Lease on Life for Consumer Packaging?

Cross-Posted from Waste Not. Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics?

And then there were 10 …

In the case of the climate crisis, we’re not facing one tipping point, but two. The hard part: These two tipping points would tilt us in opposite directions! But our current situation doesn’t mean it’s game over — it means it’s game on.

Empowering Customers While Building Better Business, a Thriving Future for All

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.

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The 5 Purpose Trends Set to Lead the Way in 2020

Ben Hayman — Managing Partner at Given London — predicts the biggest brand purpose trends in the year ahead. For brands getting it right in 2020, purpose will be viewed as a comprehensive and systemic approach to change, rather than simply a marketing platform.

285 Companies’ Science-Based Targets Signal Significant Progress Toward Paris Agreement Goals

Cross-Posted from Collaboration. New report reveals that by meeting their science-based targets, these companies — with more GHGs than France and Spain, combined — will eliminate 265 million metric tons of emissions from their operations, equivalent to closing 68 coal-fired power plants.

Rwanda’s Akilah Institute: Where Women Mean Business

Two US beverage companies are working to empower tea and coffee growers in Rwanda, many of whom are women. Both companies are working to engage Akilah Institute students in hands-on learning in the coffee and tea industries, to open their eyes to the possibilities in their country.

Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

Cross-Posted from Behavior Change. 60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.

The Plastics Industry Is Changing — Because It Has to

Cross-Posted from Chemistry, Materials & Packaging. The plastics industry has become acutely self-aware. Directive targets must be met; new processes researched, developed and launched; and consumer education delivered. And looming over all of this is the spectre of sustainability, and the demonisation of plastics.

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Next-Gen Impact Measurement Tools a Needed Boost for Companies to Achieve BHAGs

Cross-Posted from New Metrics. “Sustainability” is so last year. This week at New Metrics ’19, we explored the growing range of tools and tricks needed to keep up with demand for next-level goals such as plastic-neutrality, 100% circularity and properly quantified social and product impacts.

Report: We Must Move Beyond Plant-Based Products to Ensure Sustainable Food Future

New analysis from Forum for the Future explores the public commitments of 132 leading food companies and outlines a five-point plan to get businesses on track towards a more sustainable global food system.

New Report Provides Blueprint for Circularity of PET Bottles in Southeast Asia

The report provides first-of-its kind, systematic and comparable baseline collection rates for PET bottles in Southeast Asia; and identifies a series of priority actions to transform the post-consumer PET landscape in the region.

Hidden: The Waste That Goes Into Making Stuff and How 2 Companies Are Tackling It

Cross-Posted from Waste Not. The waste we produce in our daily lives is just one small portion of the total waste stream. Public Thread and Rewilder, two winners of the recently announced Upcyclers Network Annual Product Awards, are putting non-household waste streams to creative use.

The Biosphere’s Guide to Foolproofing Sustainability, Part 4: Power Autonomy

Cross-Posted from Cleantech. Nature has discovered that if you want to sustain your value cycles for billions of years, they need to run on free flows of solar energy. Our products and processes need to do the same.

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