How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More
Thanks to some long-overdue digital transformations, carbon offsets can now be verified and issued on a near-real-time basis, software solutions handle costs and complexity, and accuracy is significantly enhanced. This is a win-win-win for project de... View More
Setting science-based targets for nature — as Seventh Generation and other leading companies are doing — can bolster climate targets while also helping to protect and restore water, oceans, land and biodiversity. ... View More
When it comes to one of the world’s most polluting and exploitative industries, more and more consumers are demanding transparency. We have the technology to deliver end-to-end transparency and to support the reinvention of the fashion industry. ... View More
The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand. ... View More
SBTi target-setters are ahead of schedule: Since setting targets, these companies have reduced their annual emissions 25% since 2015 — a rate that exceeds the rate needed to limit warming to 1.5°C. ... View More
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. ... View More
If 2020 was the year major corporations pledged to do their part to help end systemic racism and inequities, 2021 will see whether many of them walk their talk. Here is how Apple and Starbucks are attempting to make good on their commitments … ... View More
PepsiCo plans to more than double its science-based climate goal, aiming to achieve net-zero emissions by 2040; and expands efforts to create resilient supply chains in Latin America and the Caribbean, with a focus on female farmers. ... View More
Inspired by the Magna Carta, the ‘Terra Carta’ (Earth Charter) calls on CEOs from around the world to engage and play their part in leading the global transition to a low-carbon future by 2030. ... View More
Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. ... View More
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset? ... View More
IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing. ... View More
We’re proud to share a five-part series of reports with four tools each. These tools, 20 in total, have excellent track records that have proven very helpful in engaging and delivering value to each of the stakeholder groups identified as top prior... View More
As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future. ... View More
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. ... View More
Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was inten... View More
Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. ... View More
We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only c... View More
Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is... View More