Organizational Governance
How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand. ... View More
330+ Companies with Ambitious Science-Based Targets Exceeding Paris Emissions Goals
SBTi target-setters are ahead of schedule: Since setting targets, these companies have reduced their annual emissions 25% since 2015 — a rate that exceeds the rate needed to limit warming to 1.5°C. ... View More
Trending: Welcome to the Age of Stakeholder Capitalism
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. ... View More
Apple, Starbucks Expand Efforts to Foster Racial Equity, Opportunity
If 2020 was the year major corporations pledged to do their part to help end systemic racism and inequities, 2021 will see whether many of them walk their talk. Here is how Apple and Starbucks are attempting to make good on their commitments … ... View More
PepsiCo Doubles Down on Climate Goals, Expands Farmer-Empowerment Efforts in Latin America
PepsiCo plans to more than double its science-based climate goal, aiming to achieve net-zero emissions by 2040; and expands efforts to create resilient supply chains in Latin America and the Caribbean, with a focus on female farmers. ... View More
Prince Charles’ ‘Terra Carta’ Urges Business, Finance to Put Nature at Heart of 2030 Recovery Plan
Inspired by the Magna Carta, the ‘Terra Carta’ (Earth Charter) calls on CEOs from around the world to engage and play their part in leading the global transition to a low-carbon future by 2030. ... View More
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. ... View More
What Does It Really Mean to Call ‘Society’ Your Stakeholder?
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset? ... View More
Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions
IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing. ... View More
20 Resources for Delivering Good Growth
We’re proud to share a five-part series of reports with four tools each. These tools, 20 in total, have excellent track records that have proven very helpful in engaging and delivering value to each of the stakeholder groups identified as top prior... View More
Trending: Brands, Investors Show They’re Banking on Net-Zero Transition
As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future. ... View More
Purpose Governance: A New Role for Boards
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. ... View More
Rally Around One Purpose. Millions of Customers at a Time.
Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was inten... View More
Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19
Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. ... View More
Why Brands Need Purpose to Survive, Now More Than Ever
We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only c... View More
Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams
Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is... View More
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. ... View More
The Business of Sport Starts to Find Purpose
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. ... View More
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
