How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders
We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only c... View More
Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is... View More
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. ... View More
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. ... View More
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. ... View More
Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... ... View More
Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. ... View More
In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable. ... View More
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More
The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. ... View More
To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say? ... View More
The tech sector can, and should, be the leader at showcasing the advantages of diversity. In many ways, we are all limited by the tools that we use. The cloud is enabling companies to overcome many barriers that were, until recently, impenetrable. ... View More
As each company has its own culture and complexities, there is no single recipe for success — but there are several considerations that I think can be applied to almost any organization. ... View More
The irony at this Forum is that so much of the conversation is about abuses in company supply chains, often far outside company walls. However, race discrimination is also close to home — taking place every day within the companies themselves. ... View More
Companies are obliged to monitor and manage environmental and human rights standards in their supply chains. This week saw major steps forward in support for enforcing human rights due diligence by law, as well as major debates in shaping the new law... View More
What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account. ... View More
In the months and years to come, the real estate sector must play a critical role in creating a decarbonized environment — helping society prepare, respond, re-enter and ultimately re-imagine a sustainable future. ... View More
Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work. ... View More