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Organizational Governance

How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders

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Why Brands Need Purpose to Survive, Now More Than Ever

We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only c... View More

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Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams

Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is... View More

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Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020

Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. ... View More

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The Business of Sport Starts to Find Purpose

In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. ... View More

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The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More

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2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

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Governance in the New Decade: The Rise and Rise of Boardroom ESG

ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. ... View More

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Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture

Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... ... View More

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Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'

Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. ... View More

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Getting Creative to Create Organizational Change

In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable. ... View More

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25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More

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3 Lessons for Brands on How to (Credibly) Drive Social Change

The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.  ... View More

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McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate

To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say? ... View More

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How Saas Startups Are Reshaping Social Equality in Tech

The tech sector can, and should, be the leader at showcasing the advantages of diversity. In many ways, we are all limited by the tools that we use. The cloud is enabling companies to overcome many barriers that were, until recently, impenetrable.  ... View More

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Baking-In Purpose: How to Transform Siloed Actions into an Authentic, Systemic Strategy

As each company has its own culture and complexities, there is no single recipe for success — but there are several considerations that I think can be applied to almost any organization. ... View More

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UN Business and Human Rights Forum, Day 3: Business Must Approach DEI Issues Through a Human Rights Lens

The irony at this Forum is that so much of the conversation is about abuses in company supply chains, often far outside company walls. However, race discrimination is also close to home — taking place every day within the companies themselves.  ... View More

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UN Business and Human Rights Forum, Day 2: What’s New in Mandatory Human Rights ’Due Diligence’ Law?

Companies are obliged to monitor and manage environmental and human rights standards in their supply chains. This week saw major steps forward in support for enforcing human rights due diligence by law, as well as major debates in shaping the new law... View More

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UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’

What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account. ... View More

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Why Real Estate Needs a Seat at the Table in a Sustainable Future

In the months and years to come, the real estate sector must play a critical role in creating a decarbonized environment — helping society prepare, respond, re-enter and ultimately re-imagine a sustainable future. ... View More

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Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future

Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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