The latest creative strategies and tools helping organizations to engage their teams in building market-leading, purpose-driven brands.
The Liverpool City Council is committed to becoming the first climate-positive authority in the world by the end of 2018, through a groundbreaking partnership with the nonprofit Poseidon Foundation, in a bid to make Liverpool the world’s first climate-positive city by the end of 2020.
Energy and sustainability are inherently linked. Energy efficiency pays dividends by trimming consumption and costs. According to the International Energy Agency (IEA), implementing energy efficiency initiatives is the best way to act on climate change, as it can reduce CO2 emissions by 38 percent. However, becoming an efficient, sustainable business requires a collaborative effort from almost all parts of an organization.
After opening in 1913, Michigan Central Station quickly became where dreamers in search of new jobs and new opportunities first set foot in Detroit. Once the last train pulled out of the station 30 years ago, however, it became a place where hope left. The station became a symbol of Detroit’s hard times, a monument to the city’s struggles. As the new owner of the building, Ford is making a big bet on the future.
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to recruit, retain and support an engaged workforce — and go the extra mile for employees in need.
Nestlé has been active on a lot of sustainability fronts lately, from water and climate policy to deforestation and workers’ rights, to plant-based
Cross-Posted from Behavior Change. Jennifer Motles Svigilsky detests cigarettes. But she recently began focusing on the ambitious vision to help 1.1B smokers quit smoking within a generation. Which is how she found herself in front of a crowded room at SB’18 Vancouver, representing one of the world’s largest cigarette companies.
Today, along with the release of its 2017 Shared Goodness Corporate Social Responsibility report, The Hershey Company unveiled Shared Goodness Promise, a new CSR strategy aligned with the UN Sustainable Development Goals and centered around investments, collaborative programs and sustainable business practices aimed at making a positive difference in peoples’ lives.
TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SDGs), TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in The Ready Commitment’s four focus areas:
Transparency has become a bit of a buzzword in the fashion industry and judging by the number of times it was mentioned at this year’s Copenhagen Fashion Summit, it is a trend that we are not going to shake anytime soon. Quite the contrary, transparency is reshaping how brands and retailers interact with their suppliers and consumers. But can it really transform the entire fashion industry? C&A Foundation’s Leslie Johnston hosted a panel of experts to find out.
In the sustainability world, the conversation around beef mostly involves reducing the environmental impacts of its production (deforestation, methane emissions, etc). But Cassidy Johnston can offer a perspective we don’t often get to hear in the Sustainable Brands conversation — a New Mexico-based cattle rancher and newly appointed Sustainability Officer for the US Farmers and Ranchers Alliance (USFRA), Johnston is eager to share ranchers’ side of the story with the public and help dispel what she says are common misconceptions behind beef and its role in a sustainable food future.
In response to a severe drought, citizens and businesses in Cape Town and the Western Cape have cut their water consumption by almost 60 percent over the past three years — a performance not yet matched by any other major city globally. Now the country’s tourism industry is sharing that for them, every drop counts, in a new campaign for #WaterWiseTourism.
Since 1990, Indonesia has lost half of its rainforests. What’s worse, the rate of deforestation, currently at roughly two million hectares per year, is still accelerating. Heart of the issue being that ecological values remain difficult to measure in monetary terms. Such is the tragedy of the commons for a country with the world’s fourth-largest population: Its eagerness for economic development driven by the global market has made one of the planet’s most diverse natural habitats subject to exploitation for fast cash, rather than being protected as a crucial part of the global ecosystem.
This post has been translated from Japanese — read the original interview here.
This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.
While weekly headlines tout the efforts of major food companies and NGOs working to increase the sustainability of the food industry through reducing waste, improving packaging and responding to consumer demand for healthier choices, organizations such as NSF: The Public Health and Safety Organization are working behind the scenes on an
A global food company present in more than 130 markets, Danone has always had a purpose agenda, even when it was an unusual idea. Danone committed to combine economic success and social progress in 1972, when the company’s founder, Antoine Riboud, began Danone’s “dual project.” As Danone has grown, that commitment has been apparent in initiatives such as the Danone Way sustainable-development guidelines that have helped Danone subsidiaries improve their impact since 2001; and the establishment of Danone Communities, which began with a partnership with Mohammed Yunus in Bangladesh in 2006.
The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030.
Cross-Posted from Leadership. The adage, “behind every great man, there is a great woman,” has officially — and irretrievably — been relegated to the history books. In its place comes the understanding that behind every woman is a powerful and growing network of women who have, and are helping to, pave the way. When I joined Ceres more than a decade ago, I was privileged to experience firsthand the power of working under a female CEO and a gender-balanced leadership team. Today, even as the organization has quintupled in size, Ceres maintains this gender parity.
This is the seventh in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. The business world has been obsessed with the millennials for quite some time now. Millennials are the largest working generation and have considerable influence as purchasers and drivers of consumer preferences. Yet we believe that leading corporations don’t understand the millennial mindset.
This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.