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Organizational Governance

How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders

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Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first or... View More

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Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world. ... View More

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How Fairtrade Protects Company Supply Chains — and Brand Reputations

We caught up with Peg Willingham, newly minted Executive Director of Fairtrade America, to clear up the confusion around the concept of “fair trade”; and hear why Fairtrade is more important than ever. ... View More

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Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand ha... View More

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How Companies Can Accelerate Their Transformation to Net Zero

Net Zero Now™ helps companies strengthen customer relationships, drive sales growth, improve their procurement strategy, and deliver the transformation that is required to address the climate emergency. ... View More

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With Purpose, as with Anything Else: You Get What You Pay For

First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans.  ... View More

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Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

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EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students. ... View More

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73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues. ... View More

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Facing Finance's Race Problem: How a Diverse Financial System Can Narrow Inequality

When everyone involved in financial product development looks the same — either on paper, or by the color of their skin — then, what we ultimately create often fuels inequality. ... View More

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Google Has Erased Its Entire ‘Carbon Legacy,’ Sets Sights on 100% Carbon-Free Power

Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint. ... View More

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In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability

As fashion brands and retailers use the silver lining of COVID-19 to strengthen their sustainability commitments, the U.S. Cotton Trust Protocol can help them demonstrate their sourcing and supply chain commitments to meet customer demand. ... View More

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Oatly’s Big Gaffe: Straying from Its Brand Purpose

If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story. ... View More

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Building Back Better Demands More Thoughtful Tourism

COVID-19 has demonstrated that changes must be made in order to support and secure the future of travel. Along with elevated safety protocols, a genuine commitment to sustainability provides a roadmap to a more responsible travel industry. ... View More

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Cosmetics Brands Leading Big Shift on Biodiversity

A new report reveals the top 10 lessons learned by a group of more than 50 leaders in the cosmetics, food and personal care industries that source with respect for people and biodiversity. ... View More

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Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals

As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps renew focus on your company’s collective purpose. ... View More

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The Role of Business in the Racial Equity and Justice Movement

Every problem that confronts the US today can be traced back to racist ideology. Businesses cannot survive on just the small percentage of the very wealthy buying goods. Mass incarceration, poverty, healthcare disparities — all of these issues affe... View More

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#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

After a humbling, informative and inspiring day one, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice. ... View More

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#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within

Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role i... View More

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Target Reveals Sweeping Action Plan to Advance Racial Equity

Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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