Here are three new examples of the CVS Effect in action that show how brands can change how business operates — for the better (the “CVS Effect” is shorthand for recognizing brands that are doing the right thing, because it’s the right thing to do). In these cases, the “right thing” is choosing to share information and resources, even when there’s a risk of losing market dominance or taking a financial hit.
Unilever, John Lewis and EE, the UK’s largest mobile and Internet provider, have lent their support to a £1m Launchpad competition seeking game-changing innovations in Internet of Things-related technologies brewing in the UK.
Philosopher Eric Hoffer once said, “In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.”At SB ’13 in San Diego, my colleague Ashley Cooper and I, cofounders of The Mycelium School, offered a keynote talk on the seven skills of future leaders. In March of this year, we concluded a successful pilot program designed around cultivating these future skills. The majority of participants are calling the experience ‘transformative.’
Starbucks has announced the Starbucks College Achievement Plan — an opportunity for eligible part-time and full-time employees to complete a Bachelor’s degree with full tuition reimbursement through a collaboration with Arizona State University's online degree program.
I liken being a social entrepreneur to being a New York City resident; you don’t really feel like you belong until you can show others around. After celebrating two years of being a social entrepreneur, I am thrilled to share the story of how I turned mistakes into a meaningful enterprise.It began at the supermarket. My then three-year-old son and I were heading down that slippery slope aka the cereal aisle. It hit me that every product that was at eye level for him contained more sugar than nutrition. In fact, some boxes listed over 90 ingredients, most of which I couldn’t pronounce.
An ethical smartphone, air-cleaning carpets and carbon-negative plastic are three of 100 game-changing innovations selected by Scandinavian think tank Sustainia as its top sustainability solutions for the year.
Sustainia100 is an annual guide to Sustainia’s picks for 100 projects, initiatives and technologies at the forefront of sustainable innovation from around the world that gives investors, business leaders, policy makers and consumers insights into promising solutions within their respective fields. This year, Sustainia’s research team and advisory board screened a pool of 900+ nominated solutions from which the final 100 solutions were selected.
Shokobutsu Hana, a natural cosmetics sub-brand from Japanese company Lion, has launched a campaign to build awareness of the “healthy beauty brought by the power of nature” by literally cleaning a polluted river with an 88-foot floating organic billboard.
The issue of food waste has rightfully come front and center in the Western world, with staggering figures such as 40 percent waste in the US alone forcing us to find solutions. The problems that lead to food waste lie throughout the chain from production to distribution and consumption, which means countless opportunities for organizations across all sectors to innovate to tackle it.Europe is leading the way with a rash of new technologies and collaborations working to minimize waste generated in the food cycle, many of them at the retail level.
Coca-Cola and its bottling partners are on track to meet their 2020 water replenishment goal by balancing an estimated 68 percent of the water used in their finished beverages based on 2013 sales volume.To date, the soft drink company has replenished an estimated 108.5 billion liters of water back to communities and nature through 509 community water projects in more than 100 countries.
A world where inclusion is valued more than exclusionA world where trust triumphs over doubtA world where possibilities outnumber limitationsA world where the more you give, the more you gainIn many ways, the world we have created is designed for greed, not for generosity, and we want to change this. Most of us value generosity, but we struggle to let it work for us.Let’s not pretend that generosity is easy, that we are wired for it, or that it is commonplace. It is not. Yet most would agree that “generosity” is needed to thrive, to grow, to prosper and to succeed.Generosity Pays: An idea with currency for our new social world
Today, our impact on the world is at a crossroads. Our planet has 7 billion people, and expected to be 9 billion by 2020. At Sustainable Brands, we are familiar with how a healthy and prosperous future can be achieved by working to innovate well-designed products with reusable and safe materials, and made without the need to deplete precious resources or energy. We are happy to share initial reports that illustrate how certain companies have proven responsible leadership. We can give consumers good choices.
Today, Panera Bread shared a comprehensive set of commitments around its food. The Food Policy, which the company calls a formal articulation of its long-held values, is expressed by a commitment to clean ingredients, transparency and a positive impact (on the food system) rooted in craft.
In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we’ve been getting to know our 11 semi-finalists. Today, meet our final semi-finalist, Servergy.When Bill Mapp, the founder and CEO of Servergy, launched his information technology (IT)/hardware innovation and design startup in the depths of the Great Recession in 2009, friends and family thought he was crazy. At the time many people held the belief that the IT and hardware business was dead, but Mapp pushed forward anyway.
Mission-driven startup WOO, true to its name, is helping to create “Worlds of Opportunities” for artisans and other skilled laborers living in impoverished communities throughout Vietnam.Launched in 2009, the growing luxury lifestyle brand is the brainchild of philanthropist and entrepreneur Saskia de Knegt, whose vision to blend talent with underutilized local resources has helped establish livelihoods and repurpose waste streams through the production of handcrafted beeswax candles set in recycled wine and vodka bottles.With a background in medicine and business administration, de Knegt first worked in the medical field in Africa and South America before switching to development aid.
In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we will get to know our 11 semi-finalists. Today, meet the winner of our public vote, Raffle for Good.
In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we will get to know our 11 semi-finalists. Today, meet Sustainably Fresh Systems.I recently caught up with Larry Bell, CEO and Founder of Sustainably Fresh Systems (SFS), a startup that's determined to revolutionize the way fresh fish and other foods are transported, in order to maximize freshness and decrease the carbon footprint and packaging materials inherent in traditional methods of transporting fresh food around the world.
Unilever has announced the launch of The Unilever Foundry, a platform that will enable innovative startups to partner with Unilever.The company says the Foundry will enable its global brands to experiment with and pilot new technologies more efficiently, effectively and speedily. It will also provide startups and entrepreneurs the opportunity to develop and work on global projects, access mentoring from marketing professionals, and tap into a new source of funding through Unilever Ventures.
In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we will get to know our 11 semi-finalists. Today, meet Amazi.
On a road trip a couple of years ago, Crystal Plew was looking for a place to refill her water bottle and thought, ‘there should be an app for that.’ From there, Amazi was born.
Amazi, which means “water” in Rwanda, is an app developed to help eliminate the need for bottled water, while supporting water initiatives worldwide.
It is not often that a new venture with an unbelievable, yet-to-be-proven concept is overwhelmingly backed by investors. Zero Carbon Food (ZCF) is just such a venture — throwing conventional wisdom aside, the company's Growing Underground SW4 project has set out to grow food underground, away from the sun and fresh air. ZCF's equity crowdfunding campaign on CrowdCube has elicited a fantastic response from investors, already raising over 200 percent of its £300,000 (~US$500,000) goal with four days still remaining.
Ford Motor Company says it considers big data and analytics the next frontier for innovation, competition and productivity.At Sustainable Brands ’14 San Diego (June 2-5), Carrie Majeske, Ford’s Associate Director of Global Sustainability Integration, will participate in a panel discussion titled: Leveraging Big Data and the Quantified Self Movement to Drive a Sustainable Future.I caught up with her for a short preview.