These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
Sustainability matters, but why does it matter to your business?
The vinyl industry began our sustainability journey with the recognition that meeting the needs of a fast-growing population will demand much more of the earth’s natural resources, and we wanted to be prepared to address this challenge. As a result, doing more with less is essential to the way we manufacture and market our products.
JUST Capital, a nonprofit research organization, and Forbes have released the 2017 edition of the JUST 100 List, which ranks publicly traded companies in the US on their performance to act on the priorities of the public.
Outdoor retailer Patagonia is no stranger to throwing its weight behind worthy causes, particularly those aligned with its mission to “use business to inspire and implement solutions to the environmental crisis.” In the past, this has included shuttering its doors on Election Day to highlight pressing environmental issues, donating 100 percent of its Black Friday sales to environmental organizations, calling for a boycott of the Outdoor Retailer
With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.
UPS is ramping up its use of renewable natural gas (RNG), signing a new agreement with Big Ox Energy, a subsidiary of Environmental Energy Capital (LLC), to purchase 10 million gallon equivalents of RNG per year until 2024 — the largest investment in RNG to date for the company. Compared to convention diesel, RNG yields up to a 90 percent reduction in lifecycle greenhouse gas emissions.
This post has been translated from Japanese — read the original interview here.
Taking the next step in its carbon neutral journey, Microsoft has pledged to reduce its operational carbon emissions by 75 percent by 2030 against a 2013 baseline. In a blog a post written by Microsoft President and Chief Legal Officer, Brad Smith, the move will translate to savings of 10 million metric tons of carbon over the next decade. The commitment puts Microsoft on a path to meet the below 2 degrees Celsius goal set in the Paris Agreement.
Cobalt is back in the news, as a new report from Amnesty International reveals that tech industry giants such as Microsoft, Lenovo, Renault and Vodafone aren’t doing enough to keep child labor out of cobalt battery supply chains in Democratic Republic of Congo (DRC) and China.
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship — in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 14th article in the series.
From empowerment, optimism and sustainability in space to a whole strategy designed to ‘Make It Better,’ SB’17 Copenhagen rounded out with a host of speakers espousing positivity as a key component of the change that purpose-driven brands are aiming to create in the world.
Compensating for your environmental impact has never been easier
by Marius Cortsen
Launched during SB’17 Detroit, the Practice of Purpose Project seeks to drive the widespread adoption of social purpose by identifying the differences between traditional marketing and marketing based on purpose-drive brand strategies.
As we continue to explore our global theme of "Redefining the Good Life," we kicked off our second annual Copenhagen conference with fresh perspectives from a host of Scandinavian and European innovators leading the charge — and the change — in this part of the world.
Max Burger: Redefining the Cheese Burger
by Melanie Vella
Global environmental disclosure platform CDP has released the results of its annual tracker of how the largest, most environmentally impactful companies are responding to climate change.
The vinyl industry recently marked its first “sustainability community anniversary” — that moment where industry leaders came together to pledge to embark on our sustainability journey. In the year since, we’ve adopted common sustainability positioning focused on doing more with less, agreed on a purpose-driven continuous improvement path forward, formed the Vinyl Business and Sustainability Council (VBSC), and initiated an industry-wide materiality assessment.
There’s still much work to do.
Liverpool Football Club’s latest sponsorship deal, with Tibet Water Resources Limited — a company committing ongoing human rights and environmental atrocities in the region — is a case example of the kind of partnership brands just cannot make in today's world if they are striving for sustainability.
This matters because England-based Liverpool FC is a widely recognized sports brand. According to Forbes, the team is worth $1.49 billion, making it the eighth most valuable soccer club in the world.
‘Purpose’ is not a buzzword, a strapline, a communications campaign, or repackaged CSR – nor is it a recruitment tool for millennials or only suited for worthy businesses, asserts independent marketing and communications agency Radley Yeldar (RY), which has released qualitative research on how purpose has transformed some of the world’s largest brands, from the people who work there and make it happen.
Big news has been rolling out of the Textile Exchange 2017 Textile Sustainability Conference near Washington, D.C. this week, providing evidence of the major paradigm shift taking place in the apparel and textile industry.
While faced by a myriad of social and environmental challenges, the fashion and textile industries continue to edge ever-closer to a more sustainable, equitable and circular future thanks to the innovative thinking of industry leaders.
I recently moderated an enlightening panel discussion — between Oakland Mayor Libby Schaaf, Bay Area Council President and CEO Jim Wunderman, San Francisco Travel President & CEO Joe D’Alessandro, and Oakland Zoo President & CEO Dr. Joel Parrott — on why the new California Trail development, an $80 million expansion project at the Oakland Zoo, matters to the people who live, play, work and visit the Bay Area.
Last week, at the third and final SB Buenos Aires event of 2017, perspectives from the worlds of arts, finance, education, big business, healthcare, urban planning, consumers, activist brands and more provided a 360-degree look at how organizations around the world are working to manifest our changing vision of “The Good Life” – and highlighted the amount of work yet to be done.