SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
Growing the Market with Averted Plastic

“Averted Plastic” encompasses any mismanaged plastic waste. Oceanworks has expanded its marketplace to include this material — incentivizing entrepreneurs worldwide to divert all plastic waste into economical recycling programs. ... View More

Article
Trending: Levi’s, thredUP Fuel Growing Momentum Behind Secondhand Fashion

The launch of the Levi’s Secondhand marketplace and the rebrand of thredUP reflect growing consumer support of a circular economy and pride in wearing used clothes. ... View More

Article
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first or... View More

Article
‘Modern Metropolis’: Newsy Docuseries Examines the Collaborations Creating Sustainable Cities

A systems mindset illustrates how we're better together, how we're all connected, how a rising tide lifts all boats. That shift in thinking became evident as we documented the City of Cincinnati’s work to transform itself into a sustainable, "... View More

Article
Strategies for Scaling Ocean Plastic Supply

Brand commitments are the engine driving recycled plastic’s transition to scale. Making recycled plastic content part of your brand story is hands down the most important way to move the needle. ... View More

Article
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world. ... View More

Article
When Do Carbon Credits Make Sense for Companies?

Addressing your company’s carbon footprint takes a comprehensive approach. Carbon offsets are a viable component of a larger strategy; and when procured smartly, can also help companies meet their other sustainability needs and goals. ... View More

Article
Does Adopting Renewable Energy Feel Complex? 4 Considerations to Get You Started

When adopting a renewable energy strategy, here are four considerations all executives should keep in mind that will streamline the process and ensure their end results achieve their sustainability goals. ... View More

Article
Trending: 4 Steps Forward for a Circular Economy for Fashion

Eastman's new Naia Renew portfolio, ASOS’ first circular collection, and the launch of brands Borobabi and Covalent add to the budding landscape of fashion that chips away at the rampant waste created by the industry. ... View More

Article
Why Collaboration Is Crucial for Plastics Industry Disruption

To date, plastic recycling has nibbled around the edges. Just like with the climate crisis — no single nation or company can fix our plastic pollution problem on its own; success will only be realized via coordinated efforts. ... View More

Article
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. ... View More

Article
Rubicon Reports Progress on Building a New Plastics Economy

In 2018, we committed to grow the volume and quality of recycled plastics by 15% each year. This year, Rubicon is proud to report a 40% increase in the volume of recycled plastics from 2018 to 2019, which far exceeds our goal. ... View More

Article
Retailers Could Be the Most Important Player in Reducing Food Waste

If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More

Article
Can We Halve Global Food Waste by 2030? Not Without Our Suppliers

While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go. ... View More

Article
How Companies Can Accelerate Their Transformation to Net Zero

Net Zero Now™ helps companies strengthen customer relationships, drive sales growth, improve their procurement strategy, and deliver the transformation that is required to address the climate emergency. ... View More

Article
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.  ... View More

Article
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

Article
Hey, Milton … Here We Are, After 50 Years of Friedmanomics

What is the responsibility of business? Fifty years on, it’s clear there’s more to the answer than you thought. ... View More

Article
Walmart Announces Goal to Become a Regenerative Company

The world’s largest retailer targets zero emissions by 2040 and aims to protect or restore at least 50M acres of land and 1M square miles of ocean by 2030 — but are there gaps in its plan? ... View More

Article
Is Plastics Recycling Still a Lie?

More and more plastic is finally being recovered and recycled by companies that share Oceanworks’ commitment to ensuring that this feedstock becomes — and remains — a first choice for the industry going forward. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information