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Collaboration & Co-CreationOrganizational Governance
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Published on May 26, 2023
Written by Jeremy Osborn Christian Yonkers and Demitri Fierro
About a 10 minute read

Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts. Read More...

Innovation & Technology
Why Being 'Lazy' Could Be Good for the Planet
Why Being 'Lazy' Could Be Good for the Planet
Published on May 26, 2023
Written by Svetlin Todorov
About a 4 minute read

By automating the small tasks of your day-to-day routine, you are gifted back the time to focus on the most essential and important elements of life while creating much less impact on the planet. Read More...

Innovation & Technology
Measuring & Improving Brand Portfolio Sustainability to Meet the Demands of a Changing Market
Measuring & Improving Brand Portfolio Sustainability to Meet the Demands of a Changing Market
Published on May 25, 2023
About a 4 minute read

The complex issues facing business and society demand complex and collaborative solutions; disconnected, myopic management techniques are no longer effective. Read More...

Collaboration & Co-CreationCircular EconomyInnovation & TechnologyMarketing & Communications
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Published on May 24, 2023
Written by Demitri Fierro
About a 5 minute read

Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. Read More...

Innovation & TechnologyCircular Economy
Ellen MacArthur Foundation Challenges Industry: ‘We Must Change the Way We Make Our Food’
Ellen MacArthur Foundation Challenges Industry: ‘We Must Change the Way We Make Our Food’
Published on May 24, 2023
About a 3 minute read

The Foundation’s Big Food Redesign Challenge will bring together producers, retailers, startups and suppliers to bring circular food design into the mainstream. Read More...

Marketing & Communications
The Dos and Don’ts of Successfully Engaging the Masses
The Dos and Don’ts of Successfully Engaging the Masses
Published on May 24, 2023
Written by Jeremy Osborn Christian Yonkers and Demitri Fierro
About a 7 minute read

Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. Read More...

Marketing & CommunicationsCollaboration & Co-CreationInnovation & Technology
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Published on May 23, 2023
Written by Christian Yonkers
About a 5 minute read

Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. Read More...

Marketing & CommunicationsOrganizational Governance
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Published on May 23, 2023
About a 5 minute read

Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. Read More...

Supply ChainOrganizational Governance
Data-Driven Tools Are Helping Brands Address Uyghur Forced Labor in Their Supply Chains
Data-Driven Tools Are Helping Brands Address Uyghur Forced Labor in Their Supply Chains
Published on May 23, 2023
Written by Nithin Coca
About a 5 minute read

Too many brands have long taken a lackadaisical approach to ensuring their supply chains are free of forced labor risk. That is no longer an option if they intend to walk their ethical talk. Read More...

Organizational Governance
The Balancing Act of Employee Engagement and ESG Goals
The Balancing Act of Employee Engagement and ESG Goals
Published on May 22, 2023
Written by Yogesh Chauhan
About a 5 minute read

Employees are key to the success of any ESG program. But it can be challenging to strike a balance between engaging employees and managing company priorities. Read More...

Materials & Packaging
Next-Generation Beauty: How Nature-Inspired Biotech Is Evolving Ethical Skincare
Next-Generation Beauty: How Nature-Inspired Biotech Is Evolving Ethical Skincare
Published on May 22, 2023
Written by Jeremy Osborn
About a 5 minute read

Modern Meadow’s Bio-Coll@gen offers a solution to a long-standing cosmetic and skincare challenge: finding a safe, sustainable and scalable replacement for animal-derived collagen. Read More...

Marketing & Communications
Made to Measure: How to Tailor Marketing for Unique Demographics
Made to Measure: How to Tailor Marketing for Unique Demographics
Published on May 19, 2023
Written by Karly Scott
About a 5 minute read

It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience. Read More...

Innovation & TechnologyCircular EconomyInnovation & Technology
First Closed-Loop Metal-Recycling Technology Offers Sustainable Future for a Battery-Powered World
First Closed-Loop Metal-Recycling Technology Offers Sustainable Future for a Battery-Powered World
Published on May 19, 2023
Written by Scarlett Buckley
About a 5 minute read

Aqua Metals’ closed-loop metal-recycling process is revolutionizing metal sourcing and disposal — and eliminating the negative side effects of EV battery production. Read More...

Innovation & TechnologyCircular EconomyCollaboration & Co-Creation
Sustainable Hospitality Alliance Unveils Five-Year, Net-Positive Industry Strategy
Sustainable Hospitality Alliance Unveils Five-Year, Net-Positive Industry Strategy
Published on May 19, 2023
About a 4 minute read

The Alliance’s vision for net-positive hospitality includes standardizing sustainability metrics across the industry and a shared vision for giving back to destination communities more than it takes. Read More...

Innovation & Technology
3 Easy Steps to Transitioning Your Business to Solar Energy
3 Easy Steps to Transitioning Your Business to Solar Energy
Published on May 18, 2023
Written by Susan Tanski
About a 5 minute read

The benefits of going solar come from a combination of reduced costs, tax incentives and how much sunlight your panels collect. So, no matter where you are, the benefits are easy to see. Read More...

Marketing & Communications
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
Published on May 18, 2023
Written by Michael Samuel MBE
About a 4 minute read

As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change. Read More...

Marketing & CommunicationsOrganizational Governance
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
Published on May 17, 2023
Written by Tom Idle
About a 5 minute read

As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. Read More...

Circular EconomyCircular EconomyCollaboration & Co-Creation
Logitech Partners with iFixit to Advance Circularity Goals
Logitech Partners with iFixit to Advance Circularity Goals
Published on May 17, 2023
About a 3 minute read

Increased ease of repairability will help to reduce e-waste and extend the life of Logitech devices, components and materials. Read More...

Marketing & CommunicationsInnovation & Technology
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
Published on May 16, 2023
About a 4 minute read

Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations. Read More...

Regulation & Public Policy
US States Cracking Down on Toxic Chemicals in Processed Food, Cosmetics
US States Cracking Down on Toxic Chemicals in Processed Food, Cosmetics
Published on May 16, 2023
About a 11 minute read

California and Washington are the latest states to attempt to fill gaps in public-health safeguards, thanks to a lack of federal protections against certain commonly used chemicals. Read More...

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