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Marketing & Communications
Climate Was the Big Loser in This Year’s Super Bowl – and So Were We
Climate Was the Big Loser in This Year’s Super Bowl – and So Were We
Published on February 8, 2021
Written by Thomas Kolster
About a 6 minute read

Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. Read More...

Innovation & Technology
How the Pandemic Shaped Sustainability Goals for Commercial Buildings
How the Pandemic Shaped Sustainability Goals for Commercial Buildings
Published on February 8, 2021
Written by Sarah Diegnan
About a 3 minute read

Last year provided many unforeseen challenges for the building management industry; despite it all, sustainability commitments stayed steady. But we must seize the opportunity to shift the narrative in the energy industry away from efficiency, towards continuous optimization. Read More...

Marketing & CommunicationsOrganizational Governance
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Published on February 5, 2021
Written by Carol Cone and Kristin Kenney
About a 5 minute read

Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? Read More...

Circular EconomyMaterials & Packaging
250+ Orgs Outline Plan for Biden, Congress to #BreakFreeFromPlastic
250+ Orgs Outline Plan for Biden, Congress to #BreakFreeFromPlastic
Published on February 5, 2021
About a 5 minute read

Report identifies 13 solutions to reduce the environmental and health impacts of plastics, with particular attention to helping communities disproportionately affected by the effects of petrochemical pollution. Read More...

Finance & InvestmentOrganizational Governance
Finally, a New Era for the Voluntary Carbon Market
Finally, a New Era for the Voluntary Carbon Market
Published on February 5, 2021
Written by Marion Verles
About a 5 minute read

Thanks to some long-overdue digital transformations, carbon offsets can now be verified and issued on a near-real-time basis, software solutions handle costs and complexity, and accuracy is significantly enhanced. This is a win-win-win for project developers, carbon-offset buyers and the planet. Read More...

Supply ChainOrganizational Governance
Introducing the Natural Next Step for Science-Based Targets
Introducing the Natural Next Step for Science-Based Targets
Published on February 4, 2021
Written by Tim Greiner
About a 4 minute read

Setting science-based targets for nature — as Seventh Generation and other leading companies are doing — can bolster climate targets while also helping to protect and restore water, oceans, land and biodiversity. Read More...

Supply ChainMarketing & CommunicationsOrganizational Governance
#WhoMadeMyClothes: Transparency Has Become a Fashion-Industry Imperative
#WhoMadeMyClothes: Transparency Has Become a Fashion-Industry Imperative
Published on February 3, 2021
Written by Tyler Chaffo
About a 3 minute read

When it comes to one of the world’s most polluting and exploitative industries, more and more consumers are demanding transparency. We have the technology to deliver end-to-end transparency and to support the reinvention of the fashion industry. Read More...

Marketing & Communications
Why We Tell the Stories Behind Sustainable Products
Why We Tell the Stories Behind Sustainable Products
Published on February 3, 2021
Written by Chris McLaren
About a 4 minute read

Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories. Read More...

Marketing & CommunicationsCircular Economy
EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity
EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity
Published on February 2, 2021
About a 2 minute read

The company’s latest digital learning initiative aims to inspire students and spark critical conversations and learning around race and equity, year-round. Read More...

Finance & InvestmentCircular Economy
Landmark Review Calls for Nature to Be at the Center of Economic Decision-Making
Landmark Review Calls for Nature to Be at the Center of Economic Decision-Making
Published on February 2, 2021
About a 5 minute read

The UK Government commissioned an independent, global Review on the Economics of Biodiversity in Spring 2019. The report urges policymakers to start valuing ecosystems and says GDP encourages unsustainable growth. Read More...

Marketing & CommunicationsOrganizational Governance
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
Published on February 1, 2021
About a 4 minute read

The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand. Read More...

Innovation & Technology
Digital Twins: A Data-Driven Approach to Sustainable Building Operations
Digital Twins: A Data-Driven Approach to Sustainable Building Operations
Published on February 1, 2021
Written by Adam Wilbrecht
About a 4 minute read

Digital twins are now beginning to be recognized for their ability to monitor a building’s performance in real time. Companies' building projects should include a model that is prepared for this new, data-driven approach to sustainability. Read More...

Circular EconomyCollaboration & Co-Creation
How COVID-19 Has Impacted Sustainability, Climate Change Strategies
How COVID-19 Has Impacted Sustainability, Climate Change Strategies
Published on January 29, 2021
Written by Mathias Lelievre
About a 6 minute read

COVID-19 showed us that we can respond quickly to a crisis, and that industry collaboration is an achievable goal. Looking ahead, we have an opportunity to redefine our planet’s future by setting more ambitious sustainability goals and shortening the timeframe in which we deliver on them. Read More...

Marketing & Communications
Benchmarks vs. Actual Data: Balancing Accuracy, Effort in GHG Reporting
Benchmarks vs. Actual Data: Balancing Accuracy, Effort in GHG Reporting
Published on January 29, 2021
Written by Katie Selasco and Scope 5
About a 9 minute read

Here, we discuss how companies — particularly larger, multi-facility enterprises — can ensure they are getting an accurate picture of their energy usage and GHG emissions. Read More...

Innovation & TechnologyCollaboration & Co-Creation
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief
Published on January 29, 2021
Written by Vinyl Sustainability Council
About a 3 minute read

In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SMEs at no cost. Read More...

Organizational GovernanceCircular Economy
330+ Companies with Ambitious Science-Based Targets Exceeding Paris Emissions Goals
330+ Companies with Ambitious Science-Based Targets Exceeding Paris Emissions Goals
Published on January 28, 2021
About a 4 minute read

SBTi target-setters are ahead of schedule: Since setting targets, these companies have reduced their annual emissions 25% since 2015 — a rate that exceeds the rate needed to limit warming to 1.5°C. Read More...

Innovation & TechnologyCircular Economy
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products
Published on January 28, 2021
Written by Maxine Perella
About a 5 minute read

Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste. Read More...

Finance & InvestmentCircular EconomyOrganizational Governance
Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism
Published on January 27, 2021
About a 12 minute read

Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. Read More...

Innovation & Technology
The Role of Renewable Natural Gas in the Decarbonization of Our Economy
The Role of Renewable Natural Gas in the Decarbonization of Our Economy
Published on January 27, 2021
Written by John Hanselman
About a 6 minute read

The potential of renewable natural gas in the decarbonization landscape is examined in this Q&A with Johannes Escudero, CEO and Executive Director of the Coalition for Renewable Natural Gas (RNG Coalition). Read More...

Supply ChainCollaboration & Co-CreationInnovation & Technology
New Tool Keeps Sky-High Eye on Sustainable Agriculture’s geoFootprint
New Tool Keeps Sky-High Eye on Sustainable Agriculture’s geoFootprint
Published on January 26, 2021
About a 2 minute read

The multi-stakeholder geoFootprint initiative, led by Quantis, allows businesses to assess risks posed by changes in climate, water availability and quality, soil health and biodiversity to secure supply chains and the future of food. Read More...

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