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Organizational GovernanceOrganizational Governance
The Business of Sport Starts to Find Purpose
The Business of Sport Starts to Find Purpose
Published on December 15, 2020
Written by Neill Duffy
About a 5 minute read

In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. Read More...

Organizational GovernanceCircular Economy
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
Published on December 14, 2020
Written by Efrain Rosario
About a 8 minute read

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow. Read More...

Organizational GovernanceMarketing & Communications
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
Published on December 14, 2020
Written by Whitney Dailey
About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow. Read More...

Circular Economy
Lessons from a Very Difficult Year
Lessons from a Very Difficult Year
Published on December 11, 2020
Written by John Friedman
About a 3 minute read

Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances. Read More...

Circular Economy
What’s Your Organization’s Carbon Budget?
What’s Your Organization’s Carbon Budget?
Published on December 11, 2020
Written by Paul C. Hutton
About a 4 minute read

The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operations. Read More...

Innovation & Technology
3 Ways Farmers Can Use Tech for Bigger Yields, Greater Sustainability
3 Ways Farmers Can Use Tech for Bigger Yields, Greater Sustainability
Published on December 11, 2020
Written by Illinois Soybean Association
About a 4 minute read

With technologies such as these coming to market all the time, farmers now have the option to grow more profitable, high-quality crops with more efficient input use — supporting their business, as well as the environment. Read More...

Supply ChainMarketing & Communications
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums
Published on December 10, 2020
Written by Fairtrade America
About a 3 minute read

Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos. Read More...

Organizational GovernanceOrganizational Governance
Governance in the New Decade: The Rise and Rise of Boardroom ESG
Governance in the New Decade: The Rise and Rise of Boardroom ESG
Published on December 10, 2020
Written by Coro Strandberg
About a 3 minute read

ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. Read More...

Innovation & TechnologyCircular EconomyCollaboration & Co-Creation
New Farm Powered Strategic Alliance Highlights Circular Solution to Food Waste, GHG Reduction
New Farm Powered Strategic Alliance Highlights Circular Solution to Food Waste, GHG Reduction
Published on December 9, 2020
Written by John Hanselman
About a 7 minute read

Unilever, Starbucks and Dairy Farmers of America have joined the historic alliance, which calls on the food industry to embrace the simple, circular relationship between food waste and its potential to reduce greenhouse gases. Read More...

Consumer Behavior Change
A Sustainable Future for Tourism Requires Kicking the Bucket (List)
A Sustainable Future for Tourism Requires Kicking the Bucket (List)
Published on December 9, 2020
Written by JoAnna Haugen
About a 5 minute read

Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list. Read More...

Organizational GovernanceOrganizational Governance
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Published on December 9, 2020
Written by Allyssa Kennedy
About a 7 minute read

Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... Read More...

Innovation & TechnologyOrganizational Governance
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Published on December 8, 2020
Written by Sustainable Brands
About a 14 minute read

Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. Read More...

Organizational GovernanceCircular Economy
Getting Creative to Create Organizational Change
Getting Creative to Create Organizational Change
Published on December 8, 2020
Written by Michael Heller
About a 2 minute read

In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable. Read More...

Organizational GovernanceOrganizational Governance
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
Published on December 8, 2020
Written by Nithin Coca
About a 4 minute read

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. Read More...

Materials & PackagingCircular Economy
‘Shipageddon’ Isn’t Just About Deliverability — It’s About Sustainability
‘Shipageddon’ Isn’t Just About Deliverability — It’s About Sustainability
Published on December 7, 2020
Written by Jeff Chalovich
About a 5 minute read

The impacts of shipageddon will extend far beyond the processing of the glut of holidays packages. Are companies prepared to fulfill the surge in orders? And are packaging companies ensuring both product safety and the planet’s longevity? Read More...

Circular EconomyMaterials & Packaging
New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship
New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship
Published on December 7, 2020
Written by Nithin Coca
About a 5 minute read

Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic? Read More...

Innovation & Technology
Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide
Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide
Published on December 7, 2020
About a 12 minute read

No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products … Read More...

Marketing & CommunicationsOrganizational Governance
3 Lessons for Brands on How to (Credibly) Drive Social Change
3 Lessons for Brands on How to (Credibly) Drive Social Change
Published on December 4, 2020
Written by Lucy von Sturmer
About a 5 minute read

The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.  Read More...

Collaboration & Co-CreationInnovation & Technology
Sustainability and Healthcare: Transformational Work During a Global Pandemic
Sustainability and Healthcare: Transformational Work During a Global Pandemic
Published on December 3, 2020
Written by Kellie Ballew
About a 8 minute read

Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange. Read More...

Organizational GovernanceMarketing & Communications
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
Published on December 3, 2020
Written by Becky Willan
About a 5 minute read

To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say? Read More...

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