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Aaron Pickering

Aaron Pickering is EVP and Global Head of Purpose at creative consultancy Headstand, and Adjunct Professor at George Washington University.

Aaron Pickering is tagged in 4 assets.
Video
Leveraging Legacy to Drive Innovation In the Metaverse

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Article
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. ... View More

Article
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Article
Purpose After Polman: How the Poster Child for Purpose Paved the Way for Future Leadership

Last month, when news broke that Unilever would begin the search for Paul Polman’s successor, it sent shockwaves through the business world. As the poster child for Purpose in business, what would this mean for the future of businesses that aim to ... View More

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October 13-16, 2025
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Tuesday, July 1, 2025
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
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