Aaron Pickering is EVP and Global Head of Purpose at creative consultancy Headstand, and Adjunct Professor at George Washington University.
Organizational Change / New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. - 1 year ago
The Next Economy / Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around. - 2 years ago
Leadership / Last month, when news broke that Unilever would begin the search for Paul Polman’s successor, it sent shockwaves through the business world. As the poster child for Purpose in business, what would this mean for the future of businesses that aim to grow while prioritizing sustainability? - 6 years ago