Aaron Pickering

Aaron Pickering is EVP and Global Head of Purpose at creative consultancy Headstand, and Adjunct Professor at George Washington University.

Aaron has 15 years experience helping brands and nonprofits build emotional connections with consumers​ ​ Has advised major consumer and B2B brands - from Mars and Target to New Balance, CVS Health, PwC and Aflac - on ESG strategy, reporting, and how to authentically establish and communicate brand purpose to underscore consumer loyalty and corporate reputation. ​ ​ Formerly headed up marketing and communications for, FIRST Robotics and was Senior Vice President at Cone, a Porter Novelli agency.  ​ ​ Aaron instructs communications and CSR at Lasell University and the George Washington University's Graduate School of Political Management, where he earned a Master’s in Strategic Public Relations focused on driving behavior change and shaping public opinion.