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Christian Yonkers

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How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

Organizational Governance / A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values. - 1 year ago

New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change

Organizational Governance / B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards. - 1 year ago

Carbon Capture and Storage: Distraction, Solution or Both?
Carbon Capture and Storage: Distraction, Solution or Both?

Circular Economy / CCS proponents argue it can offset emissions from hard-to-abate sectors such as energy and heavy industry; while opponents fear it could further the status quo and distract from the need for real emissions reductions. - 1 year ago

Draft Treaty on Ending Plastics Pollution Inches Forward After Paris Negotiations
Draft Treaty on Ending Plastics Pollution Inches Forward After Paris Negotiations

Circular Economy / Despite procedural hiccups and ongoing debates on key issues, a first draft of a treaty will be ready for the next INC meeting in Nairobi later this year. - 1 year ago

Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback

Marketing & Communications / As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. - 1 year ago

Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

Marketing & Communications / On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ - 1 year ago

Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value

Collaboration & Co-Creation / Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts. - 1 year ago

The Dos and Don’ts of Successfully Engaging the Masses
The Dos and Don’ts of Successfully Engaging the Masses

Marketing & Communications / Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. - 1 year ago

Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change

Marketing & Communications / Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. - 1 year ago

Though Short Lived, Methane Has an Outsized Impact on Short-Term Warming
Though Short Lived, Methane Has an Outsized Impact on Short-Term Warming

Circular Economy / Decades ago, had we gotten a handle on our CO2, our additional methane emissions might not have mattered — but those days are gone. - 1 year ago

Estée Lauder Companies Advances Financial Literacy for Women in Shea Supply Chain
Estée Lauder Companies Advances Financial Literacy for Women in Shea Supply Chain

Finance & Investment / The ELC Charitable Foundation’s work supports programs at the intersection of environmental sustainability and social impact, including investments in communities around the ELC supply chain. - 1 year ago

As Forests React to Climate Change, Can Genetically Modified Trees Stand in the Gap?
As Forests React to Climate Change, Can Genetically Modified Trees Stand in the Gap?

Materials & Packaging / In the lab, Living Carbon’s GM poplars accumulated biomass up to 53% faster, trapping as much as 27% more carbon than non-engineered poplars. But skeptics aren’t convinced they’re seeing the forest for the trees. - 1 year ago

Trawling for Plastic: Solution or Distraction?
Trawling for Plastic: Solution or Distraction?

Circular Economy / Some say the outsized focus on legacy plastics cleanup is analogous to carbon removal versus reducing carbon emissions at the source: ‘like putting a band-aid on a broken leg.’ - 1 year ago

Mixed-Income, Net-Zero Community Under Development in Michigan
Mixed-Income, Net-Zero Community Under Development in Michigan

Circular Economy / THRIVE Collaborative designed Veridian from an honest look at what is actually required for a housing community to achieve net-zero goals. - 1 year ago

UN Agrees on Unprecedented Treaty to Protect the High Seas
UN Agrees on Unprecedented Treaty to Protect the High Seas

Collaboration & Co-Creation / Previous rules to protect the ocean have been vague and weakly enforced, leaving the seas, marine ecosystems and the people who work them vulnerable to exploitation. - 1 year ago

Linked Climate Variability Between Distant Regions Highlights Interconnectivity of Global Climate Change
Linked Climate Variability Between Distant Regions Highlights Interconnectivity of Global Climate Change

Circular Economy / A new report on teleconnections between the Amazon rainforest and the Tibetan Plateau creates new understanding of interconnected tipping elements and their perilously close tipping points: “The major lesson here is that it’s a small world.” - 1 year ago

New Coalition Hailing Blockchain as Linchpin of Successful Climate Action
New Coalition Hailing Blockchain as Linchpin of Successful Climate Action

Innovation & Technology / The Blockchain x Climate Leadership Network is an activist-to-industry coalition of international stakeholders collaborating to define and create principles for meaningful blockchain initiatives to address the climate crisis. - 1 year ago

Report: People in US More Concerned Over Climate Than Ever
Report: People in US More Concerned Over Climate Than Ever

Circular Economy / Yale’s latest ‘Climate Change in the American Mind’ report reveals respondents’ feelings about climate change and the role of business and government in driving meaningful action — beginning with a transition to clean energy. - 1 year ago

NZAOA Updates Protocols to Provide Clearer Path to Portfolio Decarbonization
NZAOA Updates Protocols to Provide Clearer Path to Portfolio Decarbonization

Finance & Investment / Investment portfolio emissions make up the lion’s share of an asset owner’s footprint. The Net-Zero Asset Owner Alliance’s newest Protocol aims to fight inertia in pro-climate financing and get investor portfolios in line with science by 2050. - 1 year ago

From Messages to Painted Pictures: How Storytelling Drives Social Purpose
From Messages to Painted Pictures: How Storytelling Drives Social Purpose

Marketing & Communications / Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. - 1 year ago