Christian Yonkers
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Walking the Talk / Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp family is a logical step in scaling systemic change. - 8 months ago
Brands Unite: Scaling ESG Impact Through Industry Partnerships
Collaboration / The role of business in the health of society and the planet has never been more critical. And as stakeholder calls for companies to use their resources for social and environmental good grow louder, it’s clear that not even multinationals can effect change on their own. - 8 months ago
A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury
Product, Service & Design Innovation / If you see a lab-grown diamond and a mined diamond side by side, they both elicit the same scintillating awe; but lab-grown gemstones don’t carry the injustices of their mined counterparts. For Aether and Sacet, transparency, ethics and regeneration are the future of luxury. - 8 months ago
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
Supply Chain / Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the climate crisis. - 8 months ago
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Behavior Change / To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. - 9 months ago
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Marketing and Comms / Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be. - 9 months ago
3 Key Traits Employers Must Adopt to Succeed in the New World of Work
Organizational Change / Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate. - 9 months ago
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
Behavior Change / Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers. - 9 months ago
Digital Verification Solutions for Carbon Markets Could Fast-Track Climate Action
The Next Economy / A recent Innovate4Climate workshop focused on technology’s role in improving carbon accounting verification processes. SustainCERT and INFRAS explored how digitization will revolutionize emissions-reductions verification in both voluntary and compliance markets. - 9 months ago
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Supply Chain / In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests. - 10 months ago
Estée Lauder Companies, Plastics for Change Partner to Support Community-Based Plastic Waste Solutions
Collaboration / In an effort to combat climate change and reduce waste in its value chain, Estée Lauder Companies’ charitable wing, the ELC Charitable Foundation, has partnered with Plastics for Change to improve the livelihoods of waste collectors in India while diverting ocean-bound plastics. - 10 months ago
The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater
Chemistry, Materials & Packaging / Washington-based startup Tidal Vision upcycles discarded crab shells to produce chitosan — a positively charged biopolymer with myriad applications in sustainable water treatment, textile production, agriculture and more. - 11 months ago
GAF Project Aims to Increase Quality of Life, Climate Resilience in Urban Communities
Product, Service & Design Innovation / The GAF Cool Community Project will assess and mitigate the impacts of the urban heat island effect in landlocked and underserved cities — beginning with the Los Angeles neighborhood of Pacoima. - 11 months ago
Why Restaurants Overusing Their Fry Oil Are ‘Fresh’ Out of Excuses
Waste Not / Who knew that overused fry oil represented such an untapped health and sustainability market opportunity? FreshFry CEO Jeremiah Chapman breaks it down. - 11 months ago
New UN Global Treaty Seeks to Break the ‘Plastic Wave’
The Next Economy / We can cut annual flow of plastic into the ocean by 80% in the next 20 years. The technology and will is there, but one important piece of the puzzle is missing — and the UN is hopeful they can pull it together. - 1 year ago
‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution
Marketing and Comms / New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact. - 1 year ago
Driscoll’s Working to Scale Circular Plastics Economy, from Field to Clamshell
Chemistry, Materials & Packaging / Driscoll’s leads the produce industry in increasing the circularity of packaging and landfill diversion of agricultural plastics. It’s the first berry company to make public commitments and inject serious funding into innovation — with a goal to create economies of scale. - 1 year ago
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Behavior Change / Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches. - 1 year ago
Sustainability Metrics 3.0: Measuring ROI of Regenerative Approaches, Social Impacts, Brand Trust
New Metrics / At SB’21 San Diego, veterans from sales, marketing, certification, design, finance, agriculture and more agreed: While there’s no checklist for regeneration, a focus on interconnectivity, holistic approaches and actionable goals will lead to measurable ripple effects. - 1 year ago
3 Key Drivers for the Regenerative Leadership We Need
Leadership / At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs. - 1 year ago