Christian is a writer, photographer, filmmaker, and outdoor junkie obsessed with the intersectionality between people and planet. He partners with brands and organizations with social and environmental impact at their core, assisting them in telling stories that change the world.
Christian Yonkers
Christian Yonkers is tagged in 43 stories.
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Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency
Supply Chain / Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the global market. - 5 days ago
Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves
Supply Chain / As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world. - 1 week ago
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative
Walking the Talk / In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal vegetation in Hawaii, removing plastic pollution from Indonesian waterways, and restoring coral reefs in Tahiti. - 1 month ago
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
Chemistry, Materials & Packaging / Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress. - 2 months ago
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New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
New Metrics / One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all. - 2 months ago
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Marketing and Comms / For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose. - 3 months ago
Are We Seeing Glimmers of a Healthier, Even Regenerative, Economic System?
Finance & Investment / Last week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day four keynotes, which featured glimpses into the next frontier in finance and capitalism. - 3 months ago
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’
Leadership / This week at SB'22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind. - 3 months ago
Making the Dream Work: Equipping Suppliers for the Climate Action Journey
Supply Chain / A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts. - 3 months ago
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Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Supply Chain / By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises. - 3 months ago
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action
Behavior Change / Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs. - 4 months ago
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
Organizational Change / A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’” - 4 months ago
This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch
Waste Not / Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes within three months. - 4 months ago
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Walking the Talk / Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp family is a logical step in scaling systemic change. - 6 months ago
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Brands Unite: Scaling ESG Impact Through Industry Partnerships
Collaboration / The role of business in the health of society and the planet has never been more critical. And as stakeholder calls for companies to use their resources for social and environmental good grow louder, it’s clear that not even multinationals can effect change on their own. - 6 months ago
A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury
Product, Service & Design Innovation / If you see a lab-grown diamond and a mined diamond side by side, they both elicit the same scintillating awe; but lab-grown gemstones don’t carry the injustices of their mined counterparts. For Aether and Sacet, transparency, ethics and regeneration are the future of luxury. - 6 months ago
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
Supply Chain / Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the climate crisis. - 6 months ago
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Behavior Change / To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. - 7 months ago
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Marketing and Comms / Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be. - 7 months ago
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3 Key Traits Employers Must Adopt to Succeed in the New World of Work
Organizational Change / Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate. - 7 months ago