SB Brand-Led Culture Change 2024 - Prices go up March 17th! Register now!

Christian Yonkers

Christian is a writer, photographer, filmmaker, and outdoor junkie obsessed with the intersectionality between people and planet. He partners with brands and organizations with social and environmental impact at their core, assisting them in telling stories that change the world.

Christian Yonkers is tagged in 75 stories. Page 1 of 4.
B Lab Seeks Input on Updated B Corp Standards
B Lab Seeks Input on Updated B Corp Standards

Marketing and Comms / B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website. - 5 days ago

Brandable Solar Panels Bring New Meaning to ‘Marketing Sustainability’
Brandable Solar Panels Bring New Meaning to ‘Marketing Sustainability’

Cleantech / As sustainability and branding become more intermingled for forward-thinking brands, being able to turn unattractive solar arrays into marketing assets exemplifies resource efficiency. - 1 month ago

How to Ensure Better Offsets and Save the Carbon Market
How to Ensure Better Offsets and Save the Carbon Market

The Next Economy / Newer players Climate Vault and Covalent are banking on their unique approaches — along with the dreaded “R” word, regulation — to salvage the credibility and efficacy of carbon markets. - 3 months ago

IRA Will Get US Halfway to Paris Goals; But We Need Mandates to Reach the Finish Line
IRA Will Get US Halfway to Paris Goals; But We Need Mandates to Reach the Finish Line

Cleantech / Keeping the planet below 1.5ºC will require rapid scaling of current technologies and deployment of emergent climate solutions — as well as innovative, binding policy interventions. - 5 months ago

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As DOE Invests $1.2B in Direct Air Capture, Climate Justice Groups Decry Business as Usual
As DOE Invests $1.2B in Direct Air Capture, Climate Justice Groups Decry Business as Usual

The Next Economy / Many see DAC as a necessary, if imperfect, tool for achieving needed carbon reductions; but climate justice groups oppose anything that perpetuates petrochemical operation, which often disproportionately harms communities where they are built. - 5 months ago

Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap
Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap

Behavior Change / A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups. - 6 months ago

Free, Open-Source Recycling Ecosystem Is Making Plastic ‘Precious’
Free, Open-Source Recycling Ecosystem Is Making Plastic ‘Precious’

The Next Economy / Precious Plastic is all about democratizing circularity. And it’s enabling a new form of craftsmanship: One in which anyone, anywhere, can start a small business recycling and making new products from plastic waste. - 6 months ago

Connected Construction a Promising Way to Rein in the Built Environment
Connected Construction a Promising Way to Rein in the Built Environment

Product, Service & Design Innovation / Constructing a sustainable built environment requires more than efficient design, equipment and materials — but processes and workflows that say exactly where and how these assets combine to streamline processes as much as possible. - 6 months ago

Climate Vault Aims to Spur Climate Action by Locking Away Carbon Permits
Climate Vault Aims to Spur Climate Action by Locking Away Carbon Permits

Finance & Investment / The organization works to purchase and vault CO2 permits from regulated cap-and-trade compliance markets — thus keeping major polluters from using them to emit and, theoretically, stopping pollution before it happens. - 7 months ago

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GAF's First Urban Heat Project Produces Cool Results
GAF's First Urban Heat Project Produces Cool Results

The Next Economy / GAF coatings had been proven to cool surfaces and ambient air on individual applications but had never been applied on a community-wide scale. Preliminary data showed a 25-50% reduction of the urban heat island effect during peak temperatures. - 7 months ago

Textile Additive Expedites Breakdown of Stubborn, Synthetic Fibers
Textile Additive Expedites Breakdown of Stubborn, Synthetic Fibers

Chemistry, Materials & Packaging / Despite its potential to address microplastic pollution on a number of fronts, the makers of CiCLO stress they don’t want to enable more unnecessary plastic consumption justified by ‘biodegradability.’ - 7 months ago

Report Shows Path to Zero-Emission Passenger Transport with 'More Mobility and Less Mining'
Report Shows Path to Zero-Emission Passenger Transport with 'More Mobility and Less Mining'

Cleantech / A new report shows a just pathway to zero-emission urban mobility. Simple changes such as smaller EV batteries can greatly improve resource-use efficiency; but holistically reducing car dependence will be paramount. - 7 months ago

How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

Organizational Change / A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values. - 7 months ago

New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change

Walking the Talk / B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards. - 8 months ago

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Carbon Capture and Storage: Distraction, Solution or Both?
Carbon Capture and Storage: Distraction, Solution or Both?

The Next Economy / CCS proponents argue it can offset emissions from hard-to-abate sectors such as energy and heavy industry; while opponents fear it could further the status quo and distract from the need for real emissions reductions. - 8 months ago

Draft Treaty on Ending Plastics Pollution Inches Forward After Paris Negotiations
Draft Treaty on Ending Plastics Pollution Inches Forward After Paris Negotiations

The Next Economy / Despite procedural hiccups and ongoing debates on key issues, a first draft of a treaty will be ready for the next INC meeting in Nairobi later this year. - 8 months ago

Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback

Marketing and Comms / As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. - 8 months ago

Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

Marketing and Comms / On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ - 8 months ago

Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value

Collaboration / Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts. - 9 months ago

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The Dos and Don’ts of Successfully Engaging the Masses
The Dos and Don’ts of Successfully Engaging the Masses

Marketing and Comms / Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. - 9 months ago