Christian is a writer, photographer, filmmaker, and outdoor junkie obsessed with the intersectionality between people and planet. He partners with brands and organizations with social and environmental impact at their core, assisting them in telling stories that change the world.
Christian Yonkers
Christian Yonkers is tagged in 58 stories.
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Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
Marketing and Comms / As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. - 1 day ago
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Collaboration / Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts. - 6 days ago
The Dos and Don’ts of Successfully Engaging the Masses
Marketing and Comms / Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. - 1 week ago
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Marketing and Comms / Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. - 1 week ago
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Though Short Lived, Methane Has an Outsized Impact on Short-Term Warming
Waste Not / Decades ago, had we gotten a handle on our CO2, our additional methane emissions might not have mattered — but those days are gone. - 2 weeks ago
Estée Lauder Companies Advances Financial Literacy for Women in Shea Supply Chain
Finance & Investment / The ELC Charitable Foundation’s work supports programs at the intersection of environmental sustainability and social impact, including investments in communities around the ELC supply chain. - 4 weeks ago
As Forests React to Climate Change, Can Genetically Modified Trees Stand in the Gap?
Chemistry, Materials & Packaging / In the lab, Living Carbon’s GM poplars accumulated biomass up to 53% faster, trapping as much as 27% more carbon than non-engineered poplars. But skeptics aren’t convinced they’re seeing the forest for the trees. - 1 month ago
Trawling for Plastic: Solution or Distraction?
Waste Not / Some say the outsized focus on legacy plastics cleanup is analogous to carbon removal versus reducing carbon emissions at the source: ‘like putting a band-aid on a broken leg.’ - 1 month ago
Mixed-Income, Net-Zero Community Under Development in Michigan
The Next Economy / THRIVE Collaborative designed Veridian from an honest look at what is actually required for a housing community to achieve net-zero goals. - 2 months ago
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UN Agrees on Unprecedented Treaty to Protect the High Seas
Collaboration / Previous rules to protect the ocean have been vague and weakly enforced, leaving the seas, marine ecosystems and the people who work them vulnerable to exploitation. - 2 months ago
Linked Climate Variability Between Distant Regions Highlights Interconnectivity of Global Climate Change
The Next Economy / A new report on teleconnections between the Amazon rainforest and the Tibetan Plateau creates new understanding of interconnected tipping elements and their perilously close tipping points: “The major lesson here is that it’s a small world.” - 2 months ago
New Coalition Hailing Blockchain as Linchpin of Successful Climate Action
Cleantech / The Blockchain x Climate Leadership Network is an activist-to-industry coalition of international stakeholders collaborating to define and create principles for meaningful blockchain initiatives to address the climate crisis. - 3 months ago
Report: People in US More Concerned Over Climate Than Ever
The Next Economy / Yale’s latest ‘Climate Change in the American Mind’ report reveals respondents’ feelings about climate change and the role of business and government in driving meaningful action — beginning with a transition to clean energy. - 3 months ago
NZAOA Updates Protocols to Provide Clearer Path to Portfolio Decarbonization
Finance & Investment / Investment portfolio emissions make up the lion’s share of an asset owner’s footprint. The Net-Zero Asset Owner Alliance’s newest Protocol aims to fight inertia in pro-climate financing and get investor portfolios in line with science by 2050. - 3 months ago
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From Messages to Painted Pictures: How Storytelling Drives Social Purpose
Marketing and Comms / Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. - 3 months ago
Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency
Supply Chain / Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the global market. - 4 months ago
Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves
Supply Chain / As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world. - 4 months ago
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative
Walking the Talk / In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal vegetation in Hawaii, removing plastic pollution from Indonesian waterways, and restoring coral reefs in Tahiti. - 5 months ago
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
Chemistry, Materials & Packaging / Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress. - 6 months ago
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New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
New Metrics / One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all. - 6 months ago