Christina Lampert

Director of Growth and Innovation
HowGood

Christina Lampert is tagged in 2 stories.
Will Carbon-Labeled Products Sell More? Here’s What We Know
Will Carbon-Labeled Products Sell More? Here’s What We Know

Marketing and Comms / Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent peer-reviewed literature and industry papers. - 4 months ago

The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

Marketing and Comms / The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market. - 10 months ago

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