Dale Buss

Dale Buss is tagged in 12 stories.
Ford Pushes Sustainability Leadership for Next Era of Driving
Ford Pushes Sustainability Leadership for Next Era of Driving

Product, Service & Design Innovation / William C. Ford II’s best decision as chairman of Ford Motor Co. was to bring in Alan Mulally as CEO in 2007 and watch the former Boeing manufacturing chief transform Ford from an also-ran into a global industry leader before he left last year. But Ford Jr.’s “green” decision-making has been nearly as good. As CEO before Mulally’s tenure, and chairman before and until today, Ford has kept his company a leader in sustainability thinking and practice. He pushed Ford to produce some of the industry’s first hybrid-electric vehicles, for instance, and authorized a “living roof” on top of Ford’s original River Rouge Assembly complex in its hometown of Dearborn, Michigan. - 4 years ago

Meijer Cookbook Helping Food Pantries, Customers Get the Most from Their Food
Meijer Cookbook Helping Food Pantries, Customers Get the Most from Their Food

Marketing and Comms / Meijer was facing three compelling realities as it put together its recently released Simply Cook: Easy, Healthy Meals cookbook.First, the Grand Rapids, Michigan-based Midwestern grocery and discount chain in had committed its resources to help food pantries in its market areas and already was doing so in a major way. - 4 years ago

Can FNV Do for Produce What Finger-Wagging Hasn't?
Can FNV Do for Produce What Finger-Wagging Hasn't?

Behavior Change / Parents have known from time immemorial that fruits and vegetables are good for their children and that everyone should eat more of them. Now, they’re getting more help in their quest than ever before from the federal government, celebrities and Madison Avenue. - 4 years ago

Eat 'Green,' U.S. Dietary Panel Recommends – and That Doesn’t Mean Just Vegetables
Eat 'Green,' U.S. Dietary Panel Recommends – and That Doesn’t Mean Just Vegetables

Behavior Change / A draft of the official new U.S. recommendations for Americans’ diets is out, and for the first time the Dietary Guidelines Advisory Committee has advocated for strong consideration of environmental sustainability in our consumption patterns. Not surprisingly, the “green” aspects of their recommendations are controversial.The committee’s guidance will weigh heavily in the final guidelines issued later this year, after public comment, by the U.S. Department of Health and Human Services, which will use them to guide spending on government food programs and to educate the American public on the latest thinking about nutrition. - 4 years ago

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Honda Says Customers Care About Dealership Sustainability – and the Customer Is Always Right
Honda Says Customers Care About Dealership Sustainability – and the Customer Is Always Right

Cleantech / Honda is counting on a new way to reach sustainability-minded car buyers: through “green” dealerships. A new “Green Dealer Guide” the company is releasing to its dealers today arguably puts Honda at the forefront of this trend, but it also follows on greater attention that automakers and their retailers are now paying to sustainability.Honda has publicly released the 93-page energy-efficiency roadmap that it developed specifically for dealerships and similar commercial buildings with high energy loads, and is urging dealers of all car brands to take its advice to heart. - 4 years ago

Now You Can Peer Into McDonald's – But Do You See Customers?
Now You Can Peer Into McDonald's – But Do You See Customers?

Organizational Change / McDonald’s unprecedented corporate-transparency marketing campaign, “Our Food. Your questions,” is the fast food giant’s attempt to reduce the impact of one major aspect of its brand and operations — low prices and massive amounts of highly processed foods have led to questions about what exactly is in its food, whether it is all safe for human consumption and how integral various aspects of sustainability are to its supply chain. - 4 years ago

Chipotle Leads with Sustainability to Maintain Brand Sheen
Chipotle Leads with Sustainability to Maintain Brand Sheen

Product, Service & Design Innovation / While the fast-food business in the United States remains sluggish and roiled, eco-conscious burrito chain Chipotle has experienced rapid and relatively smooth growth through the recession and, especially, since then: Same-store sales rose by 20 percent last quarter. But lately the chain has demonstrated a few chinks in its tortilla wrap even while it also has stepped up its sustainability efforts. - 4 years ago

New Patagonia Video Highlights Painful Truth Behind Conventional Down
New Patagonia Video Highlights Painful Truth Behind Conventional Down

Supply Chain / Call it the veal-calf concern of this decade: The down in many winter coats and other apparel is obtained through oppressive animal-welfare practices, and Patagonia has taken the lead in trying to right that wrong with the introduction of its Traceable Down Standard — and an explanatory video to boot. - 4 years ago

Whole Foods Leads with Sustainability in 'Values Matter' TV Campaign
Whole Foods Leads with Sustainability in 'Values Matter' TV Campaign

Marketing and Comms / Sustainability bona fides are at the heart of the first national TV and print advertising campaign by Whole Foods Market, which ushers in the slogan “Values matter.” The Austin-based healthful-foods pioneer hopes that the commercials can restore some of the brand’s differentiating luster now that sales growth has slowed and it has more worthy competitors than ever. - 4 years ago

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Former Trader Joe's Exec Wants to Turn Slightly-Past-Its-Prime Food Into New Retailing Concept
Former Trader Joe's Exec Wants to Turn Slightly-Past-Its-Prime Food Into New Retailing Concept

Waste Not / Food waste is a huge problem in America and globally, with up to 40 percent of perfectly good food being trashed in the US, according to a study by Harvard and the Natural Resources Defense Council. Yet there's a lack of nutritious food in US inner cities and elsewhere.So the ex-president of Trader Joe's is trying to put supply and demand together to create a new form of food retailing. Doug Rauch plans to open a new market, the Daily Table, in Dorchester, Mass., early next year to sell "repurposed" food as is, in lightly processed form — like a fast-food restaurant. - 5 years ago

Chipotle Launches Assault on Big Food with Short Film, and There's More to Come
Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

Marketing and Comms / Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow" is a 3-1/2-minute film that Chipotle Mexican Grill released online last week that depicts what the brand calls "a dystopian fantasy world" in which "all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system." - 5 years ago

Volkswagen Wants Brands, Plants to 'Think Blue' for Sustainability Leadership
Volkswagen Wants Brands, Plants to 'Think Blue' for Sustainability Leadership

Marketing and Comms / Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself even higher in terms of the effectiveness of its sustainability efforts — and regard for them — around the globe. - 6 years ago

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