Dr. John Izzo

President, Author
Purpose Revolution Group

Dr John Izzo provokes greatness in people and companies.

He stretches leaders to dream even bigger through intentional leadership. His powerful stories strike a chord with some of the best companies in the world because his concepts apply to “the head and the heart” of individual and collective change. John drives home the importance of people’s roles in a company with hard hitting facts from research studies and practical ideas grounded in the “how”.

A bestselling author of eight books, John’s books include the international bestsellers Awakening Corporate Soul, Values Shift, The Five Secrets You Must Discover Before You Die, Stepping Up and The Five Thieves of Happiness. His new book-The Purpose Revolution (How Leaders Create Engagement & Competitive Advantage in an Age of Social Good) was published in March, 2018.

Over the last twenty years he has spoken to over one million people, taught at two major universities, advised over 500 organizations and is frequently featured in the media by the likes of Fast Company, PBS, CBC, the Wall Street Journal, CNN, and INC Magazine.

He has advised some of the best companies in the world including DuPont, TELUS, McDonald’s, Ford, Westjet, RBC, Lockheed Martin, Qantas Airlines, Humana, Microsoft, Manulife, VMware, and the Mayo Clinic.

John has been a pioneer in the Corporate Social Responsibility and Sustainability movements and is on the advisory board of Sustainable Brands. He is an adjunct professor at the University of British Columbia.

Dr. John Izzo is tagged in 16 stories.
Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’
Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’

Behavior Change / The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave. - 4 months ago

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Press Release / Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. - 1 year ago

4 Ways CEOs Can Truly Drive Purpose in Companies
4 Ways CEOs Can Truly Drive Purpose in Companies

Leadership / This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 1 year ago

Your Organization’s Purpose Must Evolve
Your Organization’s Purpose Must Evolve

Organizational Change / This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 1 year ago

Advertisement
What Matters Most to Millennials? Millennials Want to Matter
What Matters Most to Millennials? Millennials Want to Matter

Organizational Change / This is the seventh in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. The business world has been obsessed with the millennials for quite some time now. Millennials are the largest working generation and have considerable influence as purchasers and drivers of consumer preferences. Yet we believe that leading corporations don’t understand the millennial mindset. - 1 year ago

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

Walking the Talk / Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption? - 1 year ago

How to Coach Employees on Purpose
How to Coach Employees on Purpose

Organizational Change / This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 1 year ago

Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors

Marketing and Comms / This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 1 year ago

Why Most Companies Are Failing at Purpose (And How You Can Succeed!)
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)

Walking the Talk / This is the third in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 1 year ago

Advertisement
Winning Over the Purpose-Focused Employee
Winning Over the Purpose-Focused Employee

Marketing and Comms / This is the second in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. - 1 year ago

Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption

Marketing and Comms / What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster? - 1 year ago

The Five Thieves Threatening Humanity's Future
The Five Thieves Threatening Humanity's Future

Behavior Change / Answer this question quickly without giving it much thought: Is the human species inherently a compassionate, constructive species destined to leave the Earth better than we found it? - 2 years ago

For Conscious Customers, Every Day Is Election Day
For Conscious Customers, Every Day Is Election Day

Leadership / In the aftermath of the U.S. presidential election, the Facebook pages of most people who care about sustainability read like a grief or suicide support group. Amidst the weeping and gnashing of teeth, there is a sense of everyone looking forward to the next election in two or four years. While I understand the sentiment, it is important to remember that election cycles are always at the whim of a small group of swing voters, whereas every person who cares about sustainability and social justice has a chance to vote many times every single day and that vote might ultimately have as much, or even more impact on the future (and present) as elections do. - 2 years ago

Sustainability by Default: Making Doing Good the Easiest Choice
Sustainability by Default: Making Doing Good the Easiest Choice

Behavior Change / One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, yet the gap between desire and daily behavior remains a major obstacle to progress. I believe that we have been focused on getting people to do the right thing, when a more fruitful path would be to make doing the right thing the default choice. - 3 years ago

Advertisement
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

Behavior Change / The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard. - 3 years ago

VW Scandal a Growing-Up Time for the CSR Movement
VW Scandal a Growing-Up Time for the CSR Movement

Marketing and Comms / The scandal that erupted recently around Volkswagen’s “diesel” pollution scam is going to reverberate across the corporate world − and so it should. All around the world surveys have shown that a majority of consumers care about whether the companies they buy from are “green” and “good.” Yet those same surveys show that consumers are confused as to whether the companies they buy from really are good and skeptical of company claims in this regard. - 3 years ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.