Dr. John Izzo

President, Author
Purpose Revolution Group

Dr John Izzo provokes greatness in people and companies. He stretches leaders to dream even bigger through intentional leadership. He recently co-founded Blueprint, an NGO at the University of British Columbia that seeks to create a more sustainable world through enhancing men’s contribution to communities. A bestselling author, John’s books include the international bestsellers "Awakening Corporate Soul," "Values Shift," "The Five Secrets You Must Discover Before You Die," "Stepping Up" and "The Five Thieves of Happiness." His latest, "The Purpose Revolution (How Leaders Create Engagement & Competitive Advantage in an Age of Social Good)," was published in March 2018.

Dr. John Izzo is tagged in 19 stories.
Consent and the Climate Crisis: How Learnings From #MeToo Can Reframe the Conversation
Consent and the Climate Crisis: How Learnings From #MeToo Can Reframe the Conversation

Walking the Talk / If #MeToo has taught us anything, it’s that the privileged cannot ultimately succeed if others suffer as a result. So, too, humanity cannot thrive if nature, future generations and the less privileged have no voice in the decisions we make. - 9 months ago

The COVID Covenant: Don’t Go Back — Go Big and Go Now!
The COVID Covenant: Don’t Go Back — Go Big and Go Now!

Walking the Talk / We know that we can buy less, use less, work from home, drive less, collaborate more; and have business, society and government move faster — because we just did all of that. How can we respond as powerfully and courageously to other super-critical threats? - 2 years ago

Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’
Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’

Behavior Change / The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave. - 3 years ago

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Press Release / Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. - 4 years ago

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4 Ways CEOs Can Truly Drive Purpose in Companies
4 Ways CEOs Can Truly Drive Purpose in Companies

Leadership / This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 4 years ago

Your Organization’s Purpose Must Evolve
Your Organization’s Purpose Must Evolve

Organizational Change / This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 4 years ago

What Matters Most to Millennials? Millennials Want to Matter
What Matters Most to Millennials? Millennials Want to Matter

Organizational Change / This is the seventh in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. The business world has been obsessed with the millennials for quite some time now. Millennials are the largest working generation and have considerable influence as purchasers and drivers of consumer preferences. Yet we believe that leading corporations don’t understand the millennial mindset. - 4 years ago

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

Walking the Talk / Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption? - 4 years ago

How to Coach Employees on Purpose
How to Coach Employees on Purpose

Organizational Change / This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 4 years ago

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Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors

Marketing and Comms / This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 4 years ago

Why Most Companies Are Failing at Purpose (And How You Can Succeed!)
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)

Walking the Talk / This is the third in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. - 4 years ago

Winning Over the Purpose-Focused Employee
Winning Over the Purpose-Focused Employee

Marketing and Comms / This is the second in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. - 4 years ago

Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption

Marketing and Comms / What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster? - 4 years ago

7 Ways to Advance Purpose in a Turbulent World
7 Ways to Advance Purpose in a Turbulent World

Behavior Change / The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societal impact. We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?” Their wisdom follows. - 5 years ago

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The Five Thieves Threatening Humanity's Future
The Five Thieves Threatening Humanity's Future

Behavior Change / Answer this question quickly without giving it much thought: Is the human species inherently a compassionate, constructive species destined to leave the Earth better than we found it? - 5 years ago

For Conscious Customers, Every Day Is Election Day
For Conscious Customers, Every Day Is Election Day

Leadership / In the aftermath of the U.S. presidential election, the Facebook pages of most people who care about sustainability read like a grief or suicide support group. Amidst the weeping and gnashing of teeth, there is a sense of everyone looking forward to the next election in two or four years. While I understand the sentiment, it is important to remember that election cycles are always at the whim of a small group of swing voters, whereas every person who cares about sustainability and social justice has a chance to vote many times every single day and that vote might ultimately have as much, or even more impact on the future (and present) as elections do. - 5 years ago

Sustainability by Default: Making Doing Good the Easiest Choice
Sustainability by Default: Making Doing Good the Easiest Choice

Behavior Change / One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, yet the gap between desire and daily behavior remains a major obstacle to progress. I believe that we have been focused on getting people to do the right thing, when a more fruitful path would be to make doing the right thing the default choice. - 6 years ago

Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

Behavior Change / The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard. - 6 years ago

VW Scandal a Growing-Up Time for the CSR Movement
VW Scandal a Growing-Up Time for the CSR Movement

Marketing and Comms / The scandal that erupted recently around Volkswagen’s “diesel” pollution scam is going to reverberate across the corporate world − and so it should. All around the world surveys have shown that a majority of consumers care about whether the companies they buy from are “green” and “good.” Yet those same surveys show that consumers are confused as to whether the companies they buy from really are good and skeptical of company claims in this regard. - 6 years ago

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