Lorraine Schuchart

Lorraine Schuchart is an accredited public relations strategist who specializes in public relations for the purpose economy.

Her firm, Prosper for Purpose, cultivates meaningful relationships between organizations and their publics for positive social or environmental impact. Prosper for Purpose is a Certified B Corp based in Cleveland, Ohio, with clients across North America.

Lorraine Schuchart is tagged in 6 stories.

How Brands Are Influencing Better Behaviors, Legislation, Supply Chains

Consumer Behavior Change / On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. - 5 years ago

AI, Biomaterials, Circularity: The A-B-Cs of a Flourishing Future

Circular Economy / On Monday and Tuesday at SB’19 Detroit, dozens of encouraging stories and divergent strategies emerged from the growing roster of organizations on a mission to improve some of our most common products and services. - 5 years ago

#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

Consumer Behavior Change / On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. - 5 years ago

Brands Large and Small on Driving the Change They Wish to See in the World

Consumer Behavior Change / SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future. - 5 years ago

One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies

Marketing & Communications / At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social and environmental purpose into all touchpoints. Brands taking a stand! By Lorraine Schuchart - 6 years ago

Employee Engagement 3.0: How Starbucks, Unilever Go the Extra Mile

Organizational Governance / Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to recruit, retain and support an engaged workforce — and go the extra mile for employees in need. - 6 years ago