Mara Slade
Mara Slade is a seasoned communications professional having worked both in-house in sustainability roles and at top creative agencies including Edelman and Digital Kitchen. She has led corporate ESG reporting projects for a variety of Fortune 500 clients ranging from tech, retail, sustainable agriculture, consumer packaged goods, financial services, among others. She is a certified GRI reporter with an MBA from Presidio Graduate School in Sustainable Management.
Mara Slade is tagged in 10 stories.
Walking the Talk /
This week at SB’22 San Diego,
over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day two keynotes, which centered around resurfacing past lessons to propel us forward.
- 1 year ago
Business Case /
Learning from Detroit: Designing a More Diverse, Prosperous and Equitable Economy
by Mara Slade
Image credit: TechTown
In an afternoon panel packed with Detroit leaders, we heard firsthand how they are working in human-centered ways to grow the local economy and support Detroit entrepreneurs.
- 6 years ago
Product, Service & Design Innovation /
In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we’ve been getting to know our 11 semi-finalists. Today, meet our final semi-finalist, Servergy.When Bill Mapp, the founder and CEO of Servergy, launched his information technology (IT)/hardware innovation and design startup in the depths of the Great Recession in 2009, friends and family thought he was crazy. At the time many people held the belief that the IT and hardware business was dead, but Mapp pushed forward anyway.
- 9 years ago
Product, Service & Design Innovation /
In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we will get to know our 11 semi-finalists. Today, meet Sustainably Fresh Systems.I recently caught up with Larry Bell, CEO and Founder of Sustainably Fresh Systems (SFS), a startup that's determined to revolutionize the way fresh fish and other foods are transported, in order to maximize freshness and decrease the carbon footprint and packaging materials inherent in traditional methods of transporting fresh food around the world.
- 9 years ago
Organizational Change /
There has been much talk lately about the need to find a replacement for the term “sustainability.” Critics claim it’s too vague and takes attention away from what should be a more forward-thinking message focused on good business. Others argue that eliminating the term would cause some to miss the point because it has yet to become engrained enough in the dominant business culture. Patagonia founder Yvon Chouinard argues that “responsible” is a more accurate term since there is no such thing as a truly “sustainable” company. Other companies have embraced the term “corporate social responsibility” (CSR).
- 9 years ago
Product, Service & Design Innovation /
Ryan Kushner and his wife, Amanda Ravenhill, launched their non-profit start-up, Hero Hatchery, whose mission is to “wake society up to the imminent threat of climate change, and illuminate the possibility it holds as a call to reinvent current unhealthy systems,” in October. They hope to raise $30,000 for the world’s first crowdfunded fellowship to support a climate-change activist who will bring out the climate change hero in us all and work to ensure climate change maintains its relevancy in the cultural zeitgeist.
- 10 years ago
Product, Service & Design Innovation /
Santa Monica-based startup Amp is an open-access directory for professionals and students in the sustainability sector to connect and find resources that support their efforts to drive social and environmental progress.According to co-founder Sarah McKinney, “It’s like Yelp for sustainability resources… a place where people can share, rate and review the links, media, and documents they’re using to inform and amplify their work.”
- 10 years ago
Marketing and Comms /
Today marks the release of “The Story of Solutions” – the latest clip from The Story of Stuff Project and Free Range Studios. In the eight-minute clip, “Story of Stuff” storyteller Annie Leonard describes a set of solutions to the issues set forth in the company’s mega-popular series of videos, including “The Story of Broke,” “The Story of Cap & Trade,” “The Story of Electronics” and “The Story of Bottled Water,” among others.
- 10 years ago
Waste Not /
In 2010, Jenny Dawson was a couple of years out of university working at a hedge fund company in London. One day, she found herself at a wholesale market where she saw pallets of edible fruit and vegetables going to the waste bin. The food had been grown in neighboring countries in Europe and as far away as Kenya.To Dawson it was sheer madness and an environmental and social travesty that so much good food requiring great resources to grow and transport to London would ultimately end up in the garbage. “Seeing pallets of perfectly good fruit coming in from Kenya destined for the garbage evoked a reaction in me. There must be something we could do. We can’t be this wasteful,” says Dawson.
- 10 years ago
The Next Economy /
John C. Havens is founder of the H(app)athon Project, a contributing writer for Mashable, and author of the upcoming book, Hacking Happiness. At Sustainable Brands ’13 last month, he spoke on the main stage about “Unleashing the Personal Data Economy,” and we later dove further into the subject.What exactly is the personal data economy?
- 10 years ago