Mara Slade

Mara Slade is tagged in 8 stories.
SB’17 Detroit Highlights, Day 3: Show, Don’t Tell; Trust vs Truth, and Transformational Collaboration
SB’17 Detroit Highlights, Day 3: Show, Don’t Tell; Trust vs Truth, and Transformational Collaboration

Business Case / Learning from Detroit: Designing a More Diverse, Prosperous and Equitable Economy by Mara Slade Image credit: TechTown In an afternoon panel packed with Detroit leaders, we heard firsthand how they are working in human-centered ways to grow the local economy and support Detroit entrepreneurs. - 2 years ago

Servergy Wants Its Customers to 'Save Energy. Work Smarter'
Servergy Wants Its Customers to 'Save Energy. Work Smarter'

Product, Service & Design Innovation / In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we’ve been getting to know our 11 semi-finalists. Today, meet our final semi-finalist, Servergy.When Bill Mapp, the founder and CEO of Servergy, launched his information technology (IT)/hardware innovation and design startup in the depths of the Great Recession in 2009, friends and family thought he was crazy. At the time many people held the belief that the IT and hardware business was dead, but Mapp pushed forward anyway. - 5 years ago

Startup Cutting Freight Footprint, Radically Extending Shelf Life of Fresh Fish
Startup Cutting Freight Footprint, Radically Extending Shelf Life of Fresh Fish

Product, Service & Design Innovation / In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we will get to know our 11 semi-finalists. Today, meet Sustainably Fresh Systems.I recently caught up with Larry Bell, CEO and Founder of Sustainably Fresh Systems (SFS), a startup that's determined to revolutionize the way fresh fish and other foods are transported, in order to maximize freshness and decrease the carbon footprint and packaging materials inherent in traditional methods of transporting fresh food around the world. - 5 years ago

HP's Living Progress Embodies a Holistic Approach to 21st-Century Business
HP's Living Progress Embodies a Holistic Approach to 21st-Century Business

Organizational Change / There has been much talk lately about the need to find a replacement for the term “sustainability.” Critics claim it’s too vague and takes attention away from what should be a more forward-thinking message focused on good business. Others argue that eliminating the term would cause some to miss the point because it has yet to become engrained enough in the dominant business culture. Patagonia founder Yvon Chouinard argues that “responsible” is a more accurate term since there is no such thing as a truly “sustainable” company. Other companies have embraced the term “corporate social responsibility” (CSR). - 5 years ago

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Scrappy Start-Ups Finding New Options for Crowdfunding
Scrappy Start-Ups Finding New Options for Crowdfunding

Product, Service & Design Innovation / Ryan Kushner and his wife, Amanda Ravenhill, launched their non-profit start-up, Hero Hatchery, whose mission is to “wake society up to the imminent threat of climate change, and illuminate the possibility it holds as a call to reinvent current unhealthy systems,” in October. They hope to raise $30,000 for the world’s first crowdfunded fellowship to support a climate-change activist who will bring out the climate change hero in us all and work to ensure climate change maintains its relevancy in the cultural zeitgeist. - 6 years ago

Amp: One-Stop Shopping for Sustainability Resources
Amp: One-Stop Shopping for Sustainability Resources

Product, Service & Design Innovation / Santa Monica-based startup Amp is an open-access directory for professionals and students in the sustainability sector to connect and find resources that support their efforts to drive social and environmental progress.According to co-founder Sarah McKinney, “It’s like Yelp for sustainability resources… a place where people can share, rate and review the links, media, and documents they’re using to inform and amplify their work.” - 6 years ago

The Story of Stuff Project's Latest Clip Focuses on 'Solutions'
The Story of Stuff Project's Latest Clip Focuses on 'Solutions'

Marketing and Comms / Today marks the release of “The Story of Solutions” – the latest clip from The Story of Stuff Project and Free Range Studios. In the eight-minute clip, “Story of Stuff” storyteller Annie Leonard describes a set of solutions to the issues set forth in the company’s mega-popular series of videos, including “The Story of Broke,” “The Story of Cap & Trade,” “The Story of Electronics” and “The Story of Bottled Water,” among others. - 6 years ago

Rubies in the Rubble: Fighting a Culture of Waste One Chutney at a Time
Rubies in the Rubble: Fighting a Culture of Waste One Chutney at a Time

Waste Not / In 2010, Jenny Dawson was a couple of years out of university working at a hedge fund company in London. One day, she found herself at a wholesale market where she saw pallets of edible fruit and vegetables going to the waste bin. The food had been grown in neighboring countries in Europe and as far away as Kenya.To Dawson it was sheer madness and an environmental and social travesty that so much good food requiring great resources to grow and transport to London would ultimately end up in the garbage. “Seeing pallets of perfectly good fruit coming in from Kenya destined for the garbage evoked a reaction in me. There must be something we could do. We can’t be this wasteful,” says Dawson. - 6 years ago

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