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Phillip Haid

Founder & CEO
Public Inc.

Phillip Haid is Founder & CEO at Public Inc. — North America’s leading social-impact agency helping companies and organizations profit with purpose.

Phillip Haid is tagged in 6 stories.
It’s Time to Stop Fanning the Flames of Climate Anxiety
It’s Time to Stop Fanning the Flames of Climate Anxiety

Marketing and Comms / To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view. - 1 month ago

10 Reasons to Feel Good About the World as We Head into 2024
10 Reasons to Feel Good About the World as We Head into 2024

The Next Economy / As we reflect on the impact themes that defined 2023 and distill our predictions for the new year, we offer 10 positive trends to feel good about the world heading into 2024. - 4 months ago

3 Lessons in Innovation Every Organization Can Learn From (RED)
3 Lessons in Innovation Every Organization Can Learn From (RED)

Collaboration / When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a commitment to garner private sector engagement and raise funds from governments in an effort to accelerate the end of AIDS. But the private sector was not biting, contributing only $5 million in the Global Fund’s first four years. This low level of funding threatened to jeopardize ongoing commitment levels from the public sector. - 7 years ago

Why Embracing Profitable Good — Not CSR — Will Help You Stay Ahead
Why Embracing Profitable Good  —  Not CSR  —  Will Help You Stay Ahead

Product, Service & Design Innovation / For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems. The authors of Connect: How Companies Succeed by Engaging Radically with Society interviewed 70 CEOs and found that they view CSR as commercially irrelevant, believing it focuses more on boosting employee morale than addressing the way a company engages with society’s concerns. - 8 years ago

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The Myths of Conscious Consumerism
The Myths of Conscious Consumerism

Stakeholder Trends and Insights / It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product. Whether it’s Honey Nut Cheerios saving the bees, Always promoting the power of girls or Whole Foods selling ugly fruits and vegetables to combat food waste, social purpose has become the fifth “P” in the marketing arsenal. - 8 years ago

Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy
Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy

Marketing and Comms / Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore: This is not your typical dairy ad. And yet that is what made Organic Valley’s "Save the Bros" campaign so breakthrough when it launched last month. - 9 years ago