Dr. Renee Lertzman brings deep psychological insight into the best practices for engaging, connecting with and designing effective communications. She specializes in brand strategy, research, and engagement for clients who want to take stakeholder, employee and consumer engagement to a new level. She is a renowned international speaker, author, and works across private, public and research sectors.
Renee Lertzman
Psychosocial Researcher and Engagement Advisor
Renee Lertzman is tagged in 4 stories.
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Behavior Change / To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. - 7 months ago
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
Marketing and Comms / A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us. - 2 years ago
The Opportunity of the 'Reset': How to Go Beyond Social Marketing to Effect Real Cultural Change
Marketing and Comms / Change is hard for all of us. Including those working for change. - 5 years ago
Permission to Care: Moving From Anxiety to Action on Climate Change
Organizational Change / Over the past few years, I’ve been fortunate to participate in discussions about climate change threats and environmental issues with people across private, public, governmental, and research sectors. Whether at an island retreat in Puget Sound, a corporate conference at a resort or in the halls of our esteemed universities, the same questions get asked: How can we get people to care more? How do we motivate people? What’s it going to take?What if these are the wrong questions to be asking?Let’s consider this question by first reconsidering the context. - 7 years ago
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