As marketing associate at Cone Communications, Sophie tracks trends and works to create informative and timely content to help solidify Cone as a CSR thought leader. She has aided with the creation of Cone’s industry-leading research and helped bring the insights to life via speaking opportunities and conference sponsorship. She also manages all things digital for the agency including Cone’s social media.
Prior to joining Cone, Sophie worked at an impact venture fund that caters to energy and clean-tech startups with seed and early stage investments. During her time there, she helped to redefine the company’s brand and establish the fund as a thought leader within the clean-tech space.
Sophie earned a B.S. in Business Administration at Babson College. Depending on the season, you can find her at the local beekeeping association or enjoying New England’s slopes.
Sophie Komornicki is tagged in 2 stories.
Organizational Change /
Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition. - 3 years ago
Marketing and Comms /
In the lead-up to National Honey Bee Day (August 19), I was inspired to take a look at brands’ recent efforts to ensure the health and stability of our tiny pollinator friends. In the past few years, we have seen a host of organizations garnering attention for the issue, first with research and later, amped-up efforts with highly visible, consumer-facing campaigns to bridge the awareness gap. - 3 years ago