Sustainable Brands
Achieving ‘Mainstream Green’ Is Key in Accelerating Transition to a More Sustainable Economy
Press Release / New guide by CMO Sustainability Accelerator and BCG highlights ways to link sustainability to broader, related needs and remove barriers to growth for customers for whom sustainability is a concern, but not a primary driver. - 2 months ago
Retailers and the Food Waste Fight: The Journey Continues
Waste Not / Between new approaches to labeling, innovative coatings, redistribution and data-driven solutions, retailers across the Western world continue to fight the good fight against food waste. - 3 months ago
Circularity Is ‘Izzy’: Meet the Clean Beauty Startup Creating a Blueprint for a Waste-Free Industry
Waste Not / New York-based startup Izzy Zero Waste Beauty is out to show the incredibly wasteful beauty industry that it can mend its wicked ways — vastly reducing its footprint through a hyper-local supply chain and 100% refillable, recyclable products. - 4 months ago
Johnson & Johnson Consumer Health Brands Launch Reuse-and-Refill Packaging
Our Healthy Lives Mission / Reuse-and-refill is one of a suite of solutions that consumer goods companies are introducing to facilitate more responsible use of packaging. Consumers expect companies to help make more sustainable consumption easier, while companies rely on consumers to embrace improvements to their products. - 5 months ago
Clearing the Air: Nicorette’s Multi-Faceted Approach to Smoking Cessation
Our Healthy Lives Mission / Ahead of World No Tobacco Day (May 31), Johnson & Johnson Consumer Health’s Carlton Lawson shares how Nicorette is fulfilling its commitment to free both its internal and external stakeholders from tobacco and nicotine. - 6 months ago
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
Our Healthy Lives Mission / Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society. - 6 months ago
Sustainable Brands Welcomes Samuel Monnie to Leadership Team
Press Release / Monnie comes aboard as VP of Content Strategy, Thought Leadership and Brand Storytelling to help further develop SB’s thought leadership, deepen content-development activities, and build the company’s brand narrative. - 8 months ago
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
Marketing and Comms / “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.” - 11 months ago
Q&A: How to Foster Enterprise-Wide Engagement in Holistic Sustainability Strategies
Our Healthy Lives Mission / In a keynote conversation at SB’21 San Diego, two leading execs in their respective industries — Katie Decker and Nancy Mahon — discussed how their sustainability strategies have been embedded within their businesses, as well as differences and similarities between the companies’ approaches. - 1 year ago
Conscientious Consumption: The SB 2021 Holiday Gift Guide
Walking the Talk / With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we’d be happy to support anytime. - 1 year ago
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
Leadership / In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world. - 1 year ago
The Most Successful, Sustainable Organizations Will Be Driven by Feminine Leadership
Leadership / An insightful panel discussion on women in leadership unearthed several critical traits for the type of leadership we need in a healthy, sustainable, equitable future — and signs that they’re beginning to transcend gender. - 1 year ago
Brand Storytelling: A Mechanism for Building a Regenerative Future
Marketing and Comms / On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. - 1 year ago
How to Redesign Products, Services, Messaging, Business Models for a Better Future
Product, Service & Design Innovation / At SB’21 San Diego, innovators in the apparel, food, plastics, real estate, retail, spirits industries and more shared lessons learned from a variety of initiatives aimed at enabling a circular, regenerative future. - 1 year ago
New Design Challenge Seeks Sustainable Solutions for Unit-Dose Medicine Packaging
Our Healthy Lives Mission / Johnson & Johnson Consumer Health developed its QuickFire Challenge platform to enlist students, entrepreneurs, researchers and startup companies to help tackle some of the most challenging problems in healthcare. - 1 year ago
Circular Solutions Still Promising, But Researchers Say Framework Lacks ‘Substance’
The Next Economy / A recent Ellen MacArthur Foundation study examines the myriad ways that scaled circular models can help restore critical biodiversity; but Swedish researchers warn that without more clarity and substance, efforts to scale a circular economy risk becoming counterproductive. - 1 year ago
BAND-AID® Brand's OURTONE™ Launch Kicks Off Partnerships Benefiting Black Nurses
Our Healthy Lives Mission / BAND-AID® Brand used the launch of OURTONE™, which offers bandages to match a more diverse array of skin colors, to connect more deeply with and support the work and equity of Black nurses across the US. - 1 year ago
Why Shirakawa Village Is Considered One of the World’s ‘Top 100 Sustainable Destinations’
The Next Economy / Japan’s idyllic Shirakawa Village has worked to mitigate overtourism and preserve the integrity of the local traditions and landscape by limiting visitors to those who respect the town’s heritage and embrace the spirit of mutual assistance that drives the local culture. - 1 year ago
Transform to Net Zero: What Collective Climate Action Looks Like, One Year On
Collaboration / In July 2020, Transform to Net Zero launched as a cross-sector initiative to accelerate the transition to a net-zero global economy, and inspire other global leaders to do the same. What does progress looks like one year on, and what happens next in the lead-up to COP 26? - 1 year ago
Healthier Supply Chains Supporting Johnson & Johnson Consumer Health’s Healthy Lives Mission
Our Healthy Lives Mission / Achieving Johnson & Johnson Consumer Health’s Healthy Lives Mission requires its supply chains to be healthy, as well. Here, Worldwide VP of Supply Chain Meri Stevens shares insights gained from collaborating with suppliers to achieve agility in complex supply chains. - 1 year ago