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Sustainable Brands

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Southwest's 'LUV Seat' Project Will Upcycle 43 Acres of Used Leather, Create Jobs in Africa, US

On Tuesday, Southwest Airlines announced the launch of LUV Seat: Repurpose with Purpose, a global sustainability initiative to upcycle 43 acres of used leather seat coverings into new products that will benefit communities by providing employment, sk... View More

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Major US Companies Band Together to Assert Market Demand for Renewables

Looking to increase availability of cost-competitive renewable energy to run their businesses, this week 12 leading US companies signed the Renewable Energy Buyers’ Principles, created by the World Wildlife Fund (WWF) and the World Resources Instit... View More

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CPG Brands Still 'Respected' While Airlines, Retailers Lag on New CoreBrand Rankings

CoreBrand, a brand strategy and communications firm and creator of the Corporate Branding Index® (CBI), which provides continuous benchmarking data, insights and corporate brand valuation for more than 1,000 companies across 50 industries, has relea... View More

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WWF to Fisheries: Catch 50% Less or Lose Pacific Bluefin Tuna Altogether

The long-term sustainability of the Pacific Bluefin Tuna fishery can only be guaranteed by following the science and halving catch limits, WWF will tell the two Regional Fisheries Management Organisations (RFMOs) covering the Pacific. ... View More

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Coke, WWF Highlight Progress Toward 2020 Water Goals in 1st Annual Review

The Coca-Cola Company and World Wildlife Fund (WWF) on Thursday released an Annual Review on the one-year anniversary of their global partnership to protect our freshwater resources. Reporting on their collaborative efforts throughout 2013, the repor... View More

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Greenpeace's 'Awesome' Video Plea to LEGO Blocked by YouTube

Greenpeace’s viral video, “LEGO: Everything Is NOT Awesome,” released earlier this week, has apparently been suspended by YouTube due to a copyright claim from Warner Brothers. The environmental organization quickly transferred the film to Vime... View More

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Natural Capital Protocol Will Demystify Business Value of Nature

The Natural Capital Coalition (NCC) announced this week its selection of two consortia to develop what will be known as the Natural Capital Protocol. ... View More

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New Tetra Pak Campaign Encourages Industry-Wide Commitment to Renewable Packaging

Tetra Pak has launched a campaign to raise industry awareness of the importance of the front end of the packaging life cycle — the sourcing of renewable materials — and is calling on the consumer goods industry to commit to prioritizing renewabil... View More

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Greenpeace Ramps Up LEGO Campaign with Emotional Video

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More

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IBM's 'Green Horizon' Project to Help China Clean Up Its Air, Shift to Renewables

On Monday, IBM announced a 10-year initiative to support China in transforming its national energy systems and protecting the health of citizens. Dubbed “Green Horizon,” the project sets out to leap beyond current global practices in three areas ... View More

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Apple Expands Solar Capabilities; Greenpeace Applauds

Apple announced on Monday it has closed a deal to annex 100 acres in Claremont, NC for a new 17.5-megawatt solar farm, the construction of which is expected to cost some $55 million, according to Apple Insider. The Hickory Daily Record reports that A... View More

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Home Depot Among a Dozen Home & Garden Retailers Working to Ban Bee-Killing Pesticides

A dozen US home and garden retailers, including Home Depot and BJ's Wholesale Club, are working to ban or limit use of neonicotinoid, or neonic, pesticides, suspected of contributing to dramatic declines in honeybee populations, according to Reuters.... View More

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New Symantec Initiative Hopes to Close Cybersecurity Workforce Gap

Symantec, one of the world's largest security software companies, has announced the launch of a first-of-its-kind program, the Symantec Cyber Career Connection (SC3), to address the global workforce gap in cybersecurity and provide new career opportu... View More

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SAP Announces Connected Car Co-Innovation Projects with Toyota, Volkwagen, Verifone

Today at the 14th SAP Automotive Forum, July 1-2 in Leipzig, Germany, SAP announced two co-innovation projects aimed at broadening the potential of connected-car technology.The first is a pilot with Volkswagen AG and further partners that will use SA... View More

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CDP: US Utilities Now Pricing Carbon as Part of Core Business Strategy

In response to increasing recognition of climate risk, CDP has released a new white paper containing fresh insights into how a price on carbon pollution might benefit companies and the US economy as a whole. Contributors include American Electric Pow... View More

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LAUNCH Seeking Chemistry Innovations to Advance Sustainable Materials, Manufacturing

Calling all chemistry innovators! LAUNCH — the open innovation platform aimed at identifying and fostering breakthrough ideas for a more sustainable world — this week announced its newest System Challenge: Green Chemistry. ... View More

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Honest By Offering Scholarship for Tomorrow's Responsible Fashion Designers

Honest By, the pioneering fashion company founded by Belgian designer Bruno Pieters, which centers itself on price and production transparency as well as sustainability, has announced a new initiative, the 2014/2015 Future Fashion Designer Scholarshi... View More

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Biome Research Confirms Next-Generation Bioplastics Could Be Derived from Trees

A research project led by Biome Bioplastics, one of the UK’s leading developers of natural plastics, has demonstrated the feasibility of extracting organic chemicals from lignin — a complex hydrocarbon that helps to provide structural support in ... View More

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Brazil Releases Forest Reference Emission Level Assessment, Kickstarting Participation in REDD+

Brazil has created the first Forest Reference Emission Level (FREL), a technical assessment that will measure the country’s reductions in global warming emissions from deforestation.Deforestation is responsible for an estimated 10 percent of greenh... View More

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Sustainia Highlights Circular Economy, Supply Chain, Analytics Solutions in This Year’s Sustainia100

An ethical smartphone, air-cleaning carpets and carbon-negative plastic are three of 100 game-changing innovations selected by Scandinavian think tank Sustainia as its top sustainability solutions for the year. Sustainia100 is an annual guide to Sust... View More

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