June 7-9: Brand-Led Culture Change Virtual Event

Sustainable Brands

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Microsoft Releases Carbon Fee Playbook
Microsoft Releases Carbon Fee Playbook

Marketing and Comms / Earlier this month, the CDP released a report highlighting 29 public U.S. companies across various industries that have incorporated an internal carbon price as a strategic planning tool, effectively holding themselves accountable for the carbon emissions produced as a result of daily operations. - 8 years ago

Caesars Reports Strides in Energy & Waste Reductions, Commitment to 'Vibrant Communities'
Caesars Reports Strides in Energy & Waste Reductions, Commitment to 'Vibrant Communities'

Marketing and Comms / In 2012, Caesars Entertainment Corporation achieved a total savings of roughly 750 million kWh since its benchmark year in 2007, representing an 8.5 percent absolute reduction in electricity and gas. The savings equal enough energy to power a community of more than 30,000 during this period. Additional details of the company’s efforts and commitment to enhance the environment, employee well-being, guest experience and economic development are available in Caesars’ fourth CSR and Sustainability Report, Vibrant Communities, released today. - 8 years ago

Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP
Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP

Marketing and Comms / CDP announced today that 29 major publicly traded companies based in or operating in the U.S. disclosed an internal price on carbon pollution to CDP (formerly known as the Carbon Disclosure Project) in 2013, detailing both the risk and potential business opportunity for early action by their companies. Prices range from $6-60 dollars, and exist at companies spanning all sectors of the economy, including energy, utilities, airlines, technology and the financial industry. Twenty-seven of the companies are listed in the S&P 500, while the other two (BP and Royal Dutch Shell) are foreign-based. - 8 years ago

How Green Is Your Coffee? New PCR Standardizes GHG Calculation for Coffee Production
How Green Is Your Coffee? New PCR Standardizes GHG Calculation for Coffee Production

New Metrics / A new Green Coffee Carbon Footprint Product Category Rule (CFP-PCR) was published this week, providing the first CPR for the calculation of greenhouse gas (GHG) emissions from coffee production. The Green Coffee CFP-PCR rule was initiated by SAI Platform’s Coffee Working group members, including illycaffé, Nestlé, Tchibo, Mondelez and Lavazza, and standard-setting bodies 4C, Fairtrade International, Rainforest Alliance and UTZ Certified, in collaboration with the Sustainable Trade Initiative (IDH). - 8 years ago

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BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers

Product, Service & Design Innovation / Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight. - 8 years ago

Business Model Innovation
Business Model Innovation

Product, Service & Design Innovation / Choosing the right path to sustainable customer delight is no trivial task. After all, you have to arrive at a business model that delivers on customer expectations and is radical enough to make a dent in pressing sustainability challenges of the day. This channel discusses note-worthy principles, methodologies, processes and tools used in business model innovation around the globe. - 8 years ago

Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance

Marketing and Comms / For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT company was joined at the top in a four-way tie with fellow SB member The Walt Disney Company, Google and SB ’13 sponsor BMW. - 8 years ago

Ambitious Day Two Agenda Educated and Challenged New Metrics Audience on Next-Generation Practices
Ambitious Day Two Agenda Educated and Challenged New Metrics Audience on Next-Generation Practices

New Metrics / The New Metrics of Sustainable Business Conference convened some of sustainability’s top minds to examine leading-edge work that is expanding the way business creates, quantifies and manages the value it delivers through the metrics it adopts. This is the second of two posts summing up some of this year’s highlights (see the first one here). - 8 years ago

Social Value, Meaningful Brands, Human Capital Valuation Set New Metrics Day One Abuzz
Social Value, Meaningful Brands, Human Capital Valuation Set New Metrics Day One Abuzz

New Metrics / As the definition of value continues to evolve, the demand for business to demonstrate its ability to create value of various forms for all stakeholders — and not just profit for shareholders — is increasing, and the question of how this value is identified, measured and communicated becomes paramount. The New Metrics of Sustainable Business Conference has convened some of sustainability’s top minds to examine leading-edge work that is expanding the way business creates, quantifies and manages the value it delivers through the metrics it adopts. - 8 years ago

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Redefining Value: The New Metrics of Sustainable Business - The SB Community Weighs In, Part Three
Redefining Value: The New Metrics of Sustainable Business - The SB Community Weighs In, Part Three

New Metrics / We believe that nothing can drive faster organizational response to a changing business environment – or facilitate realignment between corporate functions or within value networks — than a shift in the metrics used to track success. - 8 years ago

Redefining Value: The New Metrics of Sustainable Business - The SB Community Weighs In, Part Two
Redefining Value: The New Metrics of Sustainable Business - The SB Community Weighs In, Part Two

New Metrics / We believe that nothing can drive faster organizational response to a changing business environment – or facilitate realignment between corporate functions or within value networks — than a shift in the metrics used to track success. - 8 years ago

Redefining Value: The New Metrics of Sustainable Business - The SB Community Weighs In, Part One
Redefining Value: The New Metrics of Sustainable Business - The SB Community Weighs In, Part One

New Metrics / We believe that nothing can drive faster organizational response to a changing business environment – or facilitate realignment between corporate functions or within value networks – than a shift in the metrics used to track success. - 8 years ago

BBMG's Raphael Bemporad on How Businesses Can Help Drive Transformational Change [Video]
BBMG's Raphael Bemporad on How Businesses Can Help Drive Transformational Change [Video]

Product, Service & Design Innovation / In this interview from the Sustainable Brands 2013 conference in San Diego, BBMG co-founder Raphael Bemporad discusses the need for businesses to engage consumers in ways that will help drive transformational change.To learn how some brands are driving change, check out our #BrandInnovation channel. - 8 years ago

Collaboration and Co-Creation
Collaboration and Co-Creation

Collaboration / Driving the systemic changes necessary for us to flourish — both as people and as businesses — requires more capabilities than any organization, regardless of size, can achieve alone. It requires new types of partnerships, be they cross-functional, cross-sector, or otherwise inclusive of all necessary expertise. This channel follows the growing amount of collaborative work bringing about massive, disruptive, needed shifts to business as usual. - 8 years ago

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Scope 5 Helping Businesses Find New Insights Into Their Sustainability Data
Scope 5 Helping Businesses Find New Insights Into Their Sustainability Data

Marketing and Comms / With the continued, rampant growth of our community come countless opportunities to engage with new, innovative companies and the brains behind them. Today, meet Scope 5 founder Yoram Bernet. - 8 years ago

Storytelling the Overriding Theme on Final Day of SB '13
Storytelling the Overriding Theme on Final Day of SB '13

Marketing and Comms / There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes. - 8 years ago

Groundbreaking Social and Environmental Entrepreneurs
Groundbreaking Social and Environmental Entrepreneurs

Product, Service & Design Innovation / The multitude of social and environmental challenges we face — both locally and globally — presents countless opportunities for new approaches and business models to rise to the fore. All over the world, mission-driven entrepreneurs are bringing fresh, disruptive innovations to market in response to some of these challenges. Here are some of our favorites, each of which represents a different game-changing idea that has the potential to dramatically shift the market, and the world, in which they operate. - 9 years ago

Driving Behavior Change
Driving Behavior Change

Behavior Change / Shifting to a sustainable economy requires a new kind of brand-consumer partnership. As consumers begin to vote with their dollars for more innovative products and services that both delight the purchaser and support the long-term health of society, they help create competitive advantage for those brands that best deliver. Getting there requires convincing less conscious consumers that they can have their cake and eat it, too (drive positive change and indulge their needs), and helping them learn how to choice-edit for the best personal, planetary and societal impact. - 9 years ago

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Cleantech
Cleantech

Cleantech / The cleantech sector — including, but not limited to, alternative energy generation — is growing by the minute and holds the answers to many sustainability questions. This channel highlights the diverse set of cleantech applications and the latest breakthroughs tackling problems around energy, water, waste, transportation, ecosystem monitoring, population dynamics, social tensions and behavior change worldwide. - 9 years ago

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