Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.

Tara Gallagher

Tara Gallagher is tagged in 4 stories.
3 Key Resources for Benchmarking Your Sustainability Program
3 Key Resources for Benchmarking Your Sustainability Program

New Metrics / What better time to benchmark your sustainability program than the start of the year? Evaluating whether your program is following best practices can spur improvement and provide justification for prioritizing initiatives. This helps determine whether teams are headed in the right direction and moving with enough momentum to meet the sustainability challenges of the future and drive business value. With growing evidence demonstrating the business case for sustainability, such as $8 billion earned in one year by a sample of 150 companies, there are compelling reasons to gauge your program’s health. - 3 years ago

The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack
The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack

The Next Economy / 2014 was a year of stunning statistics and some moments of brilliance from a few brands. Unfortunately, most of the numbers were of the gloom and doom variety: warmest year, worst drought, worsening economic inequality — not to mention Ebola, war, and a looming sixth Great Extinction. Was the business community’s response proportionate to the scale of the problems that were revealed? What actions stand out? I have five, admittedly subjective, awards to give out. - 5 years ago

Letting Your Mission Drive Success: Lessons from Ben & Jerry's and Seventh Generation
Letting Your Mission Drive Success: Lessons from Ben & Jerry's and Seventh Generation

Organizational Change / All businesses value consumer and employee loyalty and the opportunity to shape the playing field in which they operate. Mission-driven businesses such as B Corps Seventh Generation and Ben & Jerry’s are finding that having an authentic purpose that resonates with their customers opens the door to exciting approaches to activism that engage their base in powerful ways. The union of company and employee passions not only boosts loyalty but also can lead to successful advocacy for shared causes. Conventional companies seeking to emulate their successes should follow three key steps:1. Build a mission that is relevant for your consumers - 5 years ago

Showtime's 'Years of Living Dangerously' Combines Climate Change Science with Drama
Showtime's 'Years of Living Dangerously' Combines Climate Change Science with Drama

Marketing and Comms / The gripping new Showtime docu-series Years of Living Dangerously tackles climate change with a combination of Hollywood star power, heavyweight scientists and frontline reporting. Sending big name such as Harrison Ford, Thomas Friedman, Lesley Stahl and Jessica Alba into the field as correspondents to document the human impact of climate change, the series conveys the issue’s urgency with drama and facts. The nine episodes cover topics such as Hurricane Sandy, rising sea levels, upheaval from the droughts in Syria and Texas, deforestation and palm oil in Indonesia, religious beliefs, and renewable energy. - 6 years ago

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