Latest News

6 Months Into the Pandemic, ‘Greener’ Jobs Are Safer, Higher Paid, More Resilient

The monthly Green Jobs Report shows that “greener” enterprises align with more resilient jobs, higher pay for workers, fewer job losses, and the potential for better overall company and investor portfolio performance. Read More...

Reimagine 2020 — as 'The Year of Good'

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.  Read More...

Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. Read More...

Activism: Why Taking a Stand Will Build Your Brand

Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. Read More...

Corporate Collaboration Drives Recovery from Historic Wildfires

Cross-sector collaborations help ensure that this high-impact work is carried out with urgency and awareness. Through our Wildfire Restoration Collaborative, eight of our major corporate partners have committed to help drive awareness and action around wildfire recovery. Read More...

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. Read More...

That’s the Spirit! Bacardi’s Biodegradable Bottle Latest Boon to Beverage Packaging

Set to arrive in 2023, the bottle — which will biodegrade in 18 months — will replace 80M plastic bottles currently produced by Bacardi across its portfolio of brands every year. Read More...

Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion

The U.S. Cotton Trust Protocol is a knowledge-sharing platform and partnership for the entire cotton supply chain. It offers brands and retailers better access to the cotton data that they need to be more sustainable. Read More...

Chicago Parks Contribute to Cleaner Air with Renewable Fuel

How biodiesel use supports the Chicago Park District's mission to preserve its world-class park system for future generations. Read More...

Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?

The devil's in the details: Allegations of deforestation in Michelin’s natural rubber supply chain highlight the need for greater transparency in ‘green’ financing. Read More...

Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need

A recent collaboration between Shell Energy and Wells Fargo shows how the corporate world has responded to the evolving market — and how using renewable energy just makes good business sense. Read More...

CVS, Target Working to ‘Skip the Slip’ with Digital, Non-Toxic Receipt Options

Green America’s new ‘Skip the Slip’ report tracks the progress on receipt practices of 35 major companies. The retailers’ switch reflects growing consumer demand for digital options and non-toxic, recyclable receipt paper. Read More...

Mastercard Partners to Digitally Empower Small Businesses in Latin America

Bancolombia, Banco Galicia, Citibanamex and Mercado Libre are part of the Partnership, committed to accelerate business recovery and inclusive growth efforts in the region. Read More...

ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive. Read More...

Precision Ecosystems: An Improved Model for Better Indoor Crops

The progress of humankind is heavily linked to technological changes in how farming is done. Today, farming in the US faces challenges never before seen that require supplementing traditional agriculture with new approaches. Read More...

The Great Indoors: Creating a Nurturing Habitat for People and Planet

We spend 90% of our time indoors, and that was before a global pandemic forced many of us to turn our living environments into our offices, schools and gyms. So, what is the key to creating nurturing indoor habitats? Read More...

How DEI Issues Have Reshaped the Brand Purpose Landscape

A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well? Read More...

Soybean Farmer Takes Active Role in Biodiesel Industry

Rob Shaffer — a fourth-generation soybean, corn and Angus cattle farmer — has been active in industry organizations for more than a decade. He was invited to join the National Biodiesel Board in 2012 and hasn’t looked back. Read More...

How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis

Ceres’ new Investor Brief on Cocoa identifies three key challenges posed to the cocoa industry by shifting social and environmental conditions, and the actions companies can take today to mitigate the material financial risks embedded in cocoa supply chains. Read More...

New Standards, Certification Program Aim to Embed DEI Into Tourism

Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program. Read More...

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