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How Forward-Thinking Brands Are Investing in Forests

More and more mission-driven organizations are making positive environmental changes, often through partnerships with other companies and nonprofit organizations. One of the major ways businesses can contribute to environmental efforts is by planting trees. Read More...

As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough

Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste. Read More...

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. Read More...

NETs Offering New Opportunities for Negative Emissions

A suite of negative-emissions technologies (NETs) have emerged and continue to improve. While carbon capture and storage systems can lead to carbon-neutral processes, NETs can lead to true carbon negativity. Read More...

SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind

At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can turn a Moonshot into reality. Read More...

Abbott Planting Seeds for Healthier Tomorrow with ‘Future Well Kids’

By inspiring kids to start healthy habits today, Abbott’s new Future Well Kids program aims to create a healthier tomorrow. By the time kids finish the program, they'll have developed their own definitions of what living a healthy life means. Read More...

Foolproofing Sustainability, Part 2: Materials Parsimony

The amazing diversity of life is founded on dramatic materials parsimony; almost everything in nature is built out of just four elements. Whereas, what we humans have gotten since the Industrial Revolution is materials proliferation. Read More...

Chicken and Egg: Business Must Embrace the Need for Sustainability Know-How

Professionals who received their education over 10 years ago — and who haven’t upgraded to be able to understand the implications and complexity of sustainability trends, risks and opportunities — may be putting their organizations at risk. Read More...

How Kohler Has 'Tapped' an Internal Flow of Entrepreneurial Ideas

To help address the need to provide access to clean water and sanitation around the world, Kohler launched an internal “Shark Tank”-style social innovation competition — and many of its 38,000 employees are loving the chance to share their big ideas. Read More...

Unlocking the Transformational Power of Sustainability Thought Leadership

Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority. Read More...

Could Air-Based Foods Be the Alternative Diet Trend That Saves the Planet?

“We are already seeing a shift from animal-based to plant-based protein. The next evolution — from land-based to air-based protein — will allow us to [feed] a growing population without needing to remove rainforests or natural habitats.” — Air Protein CEO Dr. Lisa Dyson Read More...

World Food Day: Celebrity Chefs, Soil SuperHeroes Out in Force to Save Our Food System

In honor of World Food Day (Oct 16), Green America highlights the farmers and food companies leading the regenerative ag revolution; and the World Food Program launches its global Stop the Waste campaign. Read More...

European CEOs Identify 5 'Jobs to Be Done’ to Foster Enduring, Sustainable, Inclusive Growth Model

Report features insights from discussions with 27 top business leaders as part of Xynteo’s Europe Delivers program — including CEOs of AXA, Danone, EDF Energy, IKEA Group, Mastercard, Nestlé, Nokia, Schneider Electric and Tesco. Read More...

A Cleaner, ‘Greener’ World: Hilton Expands Soap Recycling for Global Handwashing Day

Hilton properties have collectively recycled four million pounds of soap, resulting in 11 million soap bars being distributed to communities in need in 127 countries. Starting today, soap recycling is now a brand standard across over 5,300 Hilton properties. Read More...

BASF Collaboration to Develop Closed-Loop Process for Recycling EV Batteries

The ReLieVe project will develop and scale the process and structuring of an integrated industrial sector — from collection and recycling of end-of-life batteries, to the manufacturing of new electrode materials. Read More...

Foolproofing Sustainability with the ‘Biosphere Rules’

Remediation has had some successes. But you can’t remediate an extinct species, an acidified ocean or a climate that’s pushed beyond its critical tipping point. What we need to be doing is “premediation." Read More...

Bleak New Campaign Depicts the ‘Day Sushi Disappears’

The campaign aims to alert consumers to the likelihood that climate change will continue to affect marine habitats, to the point that some of our most beloved sushi ingredients disappear. Read More...

Absolut, Coca-Cola, L’Oréal Join Carlsberg’s Efforts to Improve, Scale Paper Bottles

Carlsberg Group has unveiled the latest iterations of the world’s first paper beer bottle made from sustainably sourced wood fibers, along with a new ‘paper bottle community’ of brands dedicated to optimizing the technology. Read More...

Beyond Global Thinking: NASA’s Jim Adams on Ensuring Humanity’s Future

Ahead of his upcoming keynote at SB’19 Madrid and 50 years after the Moon landing, we spoke with Jim Adams — recently retired Deputy Chief Technologist at NASA — about the moonshot thinking humanity now needs. Read More...

94 Mayors Recognize Global Climate Emergency, Support Global Green New Deal

At the C40 Summit in Copenhagen, mayors of 94 cities herald a Global Green New Deal to “drive an urgent, fundamental and irreversible transfer of global resources away from fossil fuels and into action that averts the climate emergency.” Read More...

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
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