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‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing

Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong. Read More...

Airline Industry Chips Away at Climate Impacts with Long-Term Sustainability Initiatives

Alaska, Delta share progress on meantime-measures, lofty goals ahead of industry net-zero targets. Read More...

Paleblue Is Betting Big on a Switch to Rechargeable

The startup estimates that wide-scale adoption of long-life, rechargeable batteries could save 126,350 metric tons of batteries from filling US landfills each year, with an immeasurable reduction in chemical leakage. But the industry has been slow to innovate to address its environmental impacts. Read More...

Green Science Policy Institute: Engaging Across Sectors to Drive Meaningful Change

The Institute’s work includes education and cross-sector partnerships to reduce harmful chemicals in products. We spoke with Senior Scientist Tom Bruton, PhD to learn more about the organization’s history, cross-sector collaborative efforts and focus in the midst of a global pandemic. Read More...

Racing to Zero, Part 3: Reimagining Construction for Circularity

The latent circular revolution is slow in getting off the ground in construction — but it’s time to reimagine and transform the industry. Here we explore eight key shifts to help construction actors rise to the circular challenge. Read More...

Design for Recycling: High-Tech or Back to Basics?

Maybe before companies spend millions on futuristic high-tech, they should go back to the drawing board and start sketching from a different perspective. Because there is no technology more powerful than the creative mind. Read More...

New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains

Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their current efforts. Read More...

New Consumer Research Highlights Sustainability Opportunities for Brands in Asia

The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. Read More...

Focusing on What Matters: How PMI Transparently Identifies ESG Priorities

PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for society. Read More...

IPCC to Global Business and Government Leaders: The Jig Is Up

The latest IPCC report provides further detail about just how far we’re careening off the proverbial rails and our ever-narrowing window for getting back on a habitable track. But it also provides deeper insight into a potential path forward — if we take definitive, collective action immediately. Read More...

EU Proposes Plan to Hold Companies Accountable for Human Rights Violations

The Directive on Corporate Sustainability Due Diligence would oblige companies to identify, prevent, and mitigate human rights and environmental violations in their value chain. But there is debate over whether companies can be reasonably expected to control their entire value chain, down to the smallest suppliers. Read More...

New UN Global Treaty Seeks to Break the ‘Plastic Wave’

We can cut annual flow of plastic into the ocean by 80% in the next 20 years. The technology and will is there, but one important piece of the puzzle is missing — and the UN is hopeful they can pull it together. Read More...

Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear

The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways. Read More...

Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort

The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, and changes in ‘attitude and behavior.’ Read More...

From Shores to Shelves: Codifying Ocean Plastic Supply Chains

Brands committed to increasing sustainability by putting ocean plastic to good use deserve the infrastructure and data they need to verify their products and meet the standards that consumers demand. Read More...

Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations. Read More...

After Going Public, On Rightly Has Its Head in the Cloud

The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service. Read More...

Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation

In partnering with NotCo, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation. Read More...

US Dairy Industry Quietly Leads the Way Toward Sustainability

I reached out to some friends in the industry to gather perspectives about dairy’s sustainability journey — and more importantly, the lessons we have collectively learned. The hope is that others can look to dairy’s example and shorten their own sustainability journeys. Read More...

Why the Business World Should Use India as a Model for Corporate Social Responsibility

In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving your brand value. Read More...

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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