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Marketing & CommunicationsOrganizational Governance
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Published on October 18, 2022
Written by Gregg Demers Lyndsey Wright and Caelin McDonald
About a 5 minute read

Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and differentiate products in the market. Read More...

Marketing & Communications
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Published on October 18, 2022
Written by JoAnna Haugen
About a 5 minute read

The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention. Read More...

Supply ChainCircular EconomyCollaboration & Co-Creation
The Sum of Small Efforts: Engaging Suppliers to Ensure Brand Plastic Reduction
The Sum of Small Efforts: Engaging Suppliers to Ensure Brand Plastic Reduction
Published on October 17, 2022
Written by Lucy Moore
About a 4 minute read

Whether the priority is to reduce the plastic in packaging, increase the recycled content or just figure out where to start, it all begins with opening up a dialogue with suppliers. That is exactly what one major US retailer did when it sought to re-energise its plastics and packaging pledge during the COVID-19 pandemic. Read More...

Finance & Investment
Fair Targets for ESG Performance: An Introduction
Fair Targets for ESG Performance: An Introduction
Published on October 14, 2022
Written by Erik Thomsen
About a 5 minute read

To transform ESG reporting from a feel-good marketing exercise into a forward-looking financial assessment of a corporation’s environmental, social and business risk and an ESG-risk-aware capital-budgeting strategy, ESG targets need to reflect non-market stakeholder needs at a local, regional and global level. We call these kinds of multi-tiered, multi-stakeholder targets ‘fair.’ Read More...

Organizational Governance
Recession or Not, Brands Must Go Long on ESG
Recession or Not, Brands Must Go Long on ESG
Published on October 14, 2022
Written by Robert Holzer
About a 5 minute read

Rather than undoing years’ worth of progress, brands must double down on ESG strategies that can (and will) continue to bear fruit. Read More...

Materials & PackagingInnovation & Technology
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Published on October 13, 2022
Written by Nina Purton
About a 6 minute read

Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather. Read More...

Circular Economy
Empowering Waste Pickers, Building Communities and Closing the Loop
Empowering Waste Pickers, Building Communities and Closing the Loop
Published on October 13, 2022
Written by Tom Idle
About a 5 minute read

In Latin America, where recycling rates remain below 10%, grassroots circular solutions are slowly beginning to scale — thanks to growing legitimacy, education, organization and protections for informal waste workers, who remain the backbone of the region’s collection and recycling infrastructure. Read More...

Marketing & CommunicationsOrganizational Governance
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Published on October 12, 2022
Written by Philippa Cross and Hannah Zimmerman
About a 6 minute read

In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications. Read More...

Innovation & Technology
‘WhatIF’ More Foods Were Made This Way? Meet the Company Feeding Both People and Soil
‘WhatIF’ More Foods Were Made This Way? Meet the Company Feeding Both People and Soil
Published on October 12, 2022
Written by Nithin Coca
About a 5 minute read

By creating supply chains around nutritionally dense, easy-to-grow but mostly overlooked ingredients that help restore soil health, WhatIF Foods envisions a more just, beneficial food system tailored to meet the needs of various regions. Read More...

Supply ChainCollaboration & Co-Creation
Making the Dream Work: Equipping Suppliers for the Climate Action Journey
Making the Dream Work: Equipping Suppliers for the Climate Action Journey
Published on October 11, 2022
Written by Christian Yonkers
About a 6 minute read

A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts. Read More...

Marketing & CommunicationsInnovation & Technology
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Published on October 11, 2022
Written by Laura Kohler
About a 5 minute read

We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry’s influencers. Read More...

Organizational GovernanceOrganizational Governance
Cultivating Serendipity for Innovation, Impact and ‘Smart Luck’
Cultivating Serendipity for Innovation, Impact and ‘Smart Luck’
Published on October 10, 2022
Written by Christian Busch
About a 5 minute read

Serendipity is about potentiality — it’s about connecting the dots. Once we look at the world less in terms of limitations and more in terms of opportunity, perceived liabilities can become assets; and a situation is reframed from one of passivity and powerlessness to one of activity and opportunity. Read More...

Marketing & CommunicationsOrganizational Governance
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
Published on October 7, 2022
About a 7 minute read

By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood. Read More...

Supply ChainInnovation & TechnologyMarketing & Communications
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Published on October 7, 2022
Written by Christian Yonkers
About a 6 minute read

By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises. Read More...

Circular EconomyCircular EconomyInnovation & Technology
E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics
E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics
Published on October 6, 2022
Written by Scarlett Buckley
About a 6 minute read

Recycling, circular industry partnerships and marketplaces for refurbished devices are growing in popularity, but they won’t be a match for the tech industry’s throwaway approach anytime soon. But some smaller, more intrepid brands are proving the validity and demand for longer-lasting, easy-to-repair electronics. Read More...

Supply ChainInnovation & Technology
Innovation and Data Driving Sustainability in US Cotton Industry
Innovation and Data Driving Sustainability in US Cotton Industry
Published on October 6, 2022
Written by U.S. Cotton Trust Protocol
About a 3 minute read

As pressures mount to make fashion more sustainable, brands, retailers, policymakers and industry leaders are all seeking assistance and assurances that global supply chains are using verified data and technology to improve the industry's footprint. Read More...

Marketing & Communications
Tomorrow’s Leaders Demand Action on Climate Change
Tomorrow’s Leaders Demand Action on Climate Change
Published on October 5, 2022
Written by Chantel Adams
About a 4 minute read

Young people, especially women and people of color, are prepared to work hard to create a more sustainable planet — and they expect brands to join them. A new study identifies the most effective ways for brands to enhance their communications with these important groups. Read More...

Innovation & TechnologyCircular Economy
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Published on October 4, 2022
Written by JoAnna Haugen
About a 4 minute read

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. Read More...

New MetricsMarketing & Communications
Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance
Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance
Published on October 3, 2022
About a 4 minute read

A new report analyzes the executive compensation packages of 47 of the US’s most carbon-emitting companies. Where climate-related compensation ties were claimed, most were negligible, non-quantitative and lacked specific, climate-related pay incentives. Read More...

Circular Economy
Can Regenerative Agriculture Regenerate the US Food System?
Can Regenerative Agriculture Regenerate the US Food System?
Published on October 3, 2022
Written by Vanguard Renewables
About a 8 minute read

The conversation recently made its way to Washington, DC — where the Environment Subcommittee of the House Committee of Oversight and Reform discussed calls to reform federal policies that unjustly favor corporate agribusiness, often at the expense of family farmers. Read More...

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