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Surfacing Submerged Value
Never Say Die: Forging Ahead After the Good, the Bad and the Ugly of 2020
Never Say Die: Forging Ahead After the Good, the Bad and the Ugly of 2020
Published on December 28, 2020
Written by Daniel Aronson
About a 8 minute read

Much of the time, 2020 felt like endlessly rolling a heavy stone uphill day upon day, only to watch it tumble down again. Yet, in truth, we have done good work. We have hauled that boulder farther up the slope, in spite of everything. Read More...

Organizational GovernanceOrganizational Governance
Purpose Governance: A New Role for Boards
Purpose Governance: A New Role for Boards
Published on December 23, 2020
Written by Coro Strandberg
About a 2 minute read

Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. Read More...

Materials & PackagingInnovation & Technology
New PANGAIA Partnership Aims to Scale Industry Adoption of Sustainable Synthetic Textiles
New PANGAIA Partnership Aims to Scale Industry Adoption of Sustainable Synthetic Textiles
Published on December 22, 2020
About a 4 minute read

With an investment in Kintra Fibers, a material science company that makes 100% bio-based and compostable yarns, PANGAIA aims to raise industry standards for synthetic materials. Read More...

Surfacing Submerged Value
A Return to Atlantis, Part I: Infrastructure on the Brink
A Return to Atlantis, Part I: Infrastructure on the Brink
Published on December 22, 2020
Written by Daniel Aronson
About a 5 minute read

Every aspect of coastal infrastructure will be impacted by sea level rise; and the sheer size of the problem is difficult to comprehend. We can’t just turn Venice, California into Venice, Italy; but there are things we can do to protect our coastal communities and infrastructure. Read More...

Organizational Governance
Rally Around One Purpose. Millions of Customers at a Time.
Rally Around One Purpose. Millions of Customers at a Time.
Published on December 21, 2020
Written by Sam Herzing
About a 4 minute read

Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was intended to. Read More...

Collaboration & Co-CreationOrganizational Governance
Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19
Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19
Published on December 21, 2020
About a 3 minute read

Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. Read More...

Innovation & TechnologyCircular EconomyMaterials & Packaging
Please Hold the Packaging: Creating a No-Landfill Meal Kit
Please Hold the Packaging: Creating a No-Landfill Meal Kit
Published on December 18, 2020
Written by Sandra Noonan
About a 5 minute read

Meal kits are synonymous with excessive packaging, but they have a crucial redeeming feature — they reduce food waste. At Just Salad, that got us thinking: Could we drastically reduce packaging to make meal kits an unambiguous environmental win? Read More...

Organizational Governance
Why Brands Need Purpose to Survive, Now More Than Ever
Why Brands Need Purpose to Survive, Now More Than Ever
Published on December 18, 2020
Written by Allyssa Kennedy
About a 1 minute read

We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant. Read More...

Innovation & Technology
Chicago-Area Communities See Benefits of Biodiesel
Chicago-Area Communities See Benefits of Biodiesel
Published on December 18, 2020
Written by Illinois Soybean Association
About a 4 minute read

Biodiesel blends of 20%, also known as B20, are growing in popularity. Here are stories of three suburban Chicago communities that have committed to B20, and the many benefits they’ve received. Read More...

Marketing & Communications
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It
Published on December 17, 2020
About a 2 minute read

Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had. Read More...

Innovation & TechnologyMaterials & Packaging
How Seiko Epson Is Using Digital Technology to Transform the Textile Industry
How Seiko Epson Is Using Digital Technology to Transform the Textile Industry
Published on December 17, 2020
Written by Sustainable Brands
About a 9 minute read

Through its cutting-edge inkjet textile-printing technology, Seiko Epson is aiming to not only transform the textile industry, but to help solve an array of social issues caused by analog printing in a range of fields. Read More...

Supply ChainCircular Economy
The Next Frontier for Fairtrade: Living Incomes in Cocoa
The Next Frontier for Fairtrade: Living Incomes in Cocoa
Published on December 17, 2020
Written by Fairtrade America
About a 3 minute read

Two forward-thinking brands have deepened their Fairtrade partnerships by making additional financial commitments to cocoa farmers in their supply chains. Read More...

Organizational Governance
Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams
Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams
Published on December 16, 2020
Written by Sustainable Brands
About a 8 minute read

Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is only just beginning. Read More...

Organizational GovernanceMaterials & PackagingOrganizational Governance
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Published on December 16, 2020
About a 8 minute read

Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. Read More...

Organizational GovernanceOrganizational Governance
The Business of Sport Starts to Find Purpose
The Business of Sport Starts to Find Purpose
Published on December 15, 2020
Written by Neill Duffy
About a 5 minute read

In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. Read More...

Organizational GovernanceCircular Economy
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
Published on December 14, 2020
Written by Efrain Rosario
About a 8 minute read

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow. Read More...

Organizational GovernanceMarketing & Communications
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
Published on December 14, 2020
Written by Whitney Dailey
About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow. Read More...

Circular Economy
Lessons from a Very Difficult Year
Lessons from a Very Difficult Year
Published on December 11, 2020
Written by John Friedman
About a 3 minute read

Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances. Read More...

Circular Economy
What’s Your Organization’s Carbon Budget?
What’s Your Organization’s Carbon Budget?
Published on December 11, 2020
Written by Paul C. Hutton
About a 4 minute read

The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operations. Read More...

Innovation & Technology
3 Ways Farmers Can Use Tech for Bigger Yields, Greater Sustainability
3 Ways Farmers Can Use Tech for Bigger Yields, Greater Sustainability
Published on December 11, 2020
Written by Illinois Soybean Association
About a 4 minute read

With technologies such as these coming to market all the time, farmers now have the option to grow more profitable, high-quality crops with more efficient input use — supporting their business, as well as the environment. Read More...

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