Circular Economy Collaboration & Co-Creation Materials & Packaging

How WestRock Is Collaborating Its Way Toward a More Circular Economy

Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition.

Sponsored Content | / This article is sponsored by WestRock | By WestRock | Published 4 years ago | About a 1 minute read

Image: WestRock

The pandemic has drawn a clear connection for consumers between the products they purchase and their desire for greater packaging sustainability.

Here, fiber-based packaging company WestRock shares insights from its Climate Week panel with the Coca-Cola Company, the Procter & Gamble Company, GreenBlue and the Sustainable Packaging Coalition. The key to more sustainable packaging is collaborating with stakeholders across the board — from sourcing to design to recovery.

Read more and listen to the panel discussion here …

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

Tell me more!