At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
Sponsored Webinars
Wednesday, 18 May 2022
Sustainable Supply Chain Goals: Collaboration and Communication in Responsible Forestry
Procter & Gamble
It is about delighting consumers with innovative products and services that are better for the environment. It's about operating responsibly in our supply chain and treating our employees fairly. It's about providing health and hygiene education to children around the world and responding to natural disasters. As the world's largest consumer products company, we have both a responsibility and an opportunity to do the right thing and create change.
The Role of Brands in Supporting Consumers to Make More Sustainable Choices
6 days ago - Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
1 week ago - The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
3 weeks ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.
P&G Unveils New Strategy to Help Address Global Water Crisis
3 weeks ago - The company’s expanded commitment includes a first-of-its-kind goal to restore more water than is consumed during use of P&G products in two high-water-stressed metropolitan areas.
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
1 month ago - In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.
Effective Storytelling Can Inspire Positive Action for People and Planet
3 months ago - Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.
The Sustainable Brands Network, Ukraine & the Power of Community
3 months ago - SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
6 months ago - Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.
How to Redesign Products, Services, Messaging, Business Models for a Better Future
8 months ago - At SB’21 San Diego, innovators in the apparel, food, plastics, real estate, retail, spirits industries and more shared lessons learned from a variety of initiatives aimed at enabling a circular, regenerative future.
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits
9 months ago - The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
9 months ago - The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
10 months ago - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.
Eastman molecular recycling technologies to advance Procter & Gamble packaging goals
11 months ago - Eastman molecular recycling technologies to advance Procter & Gamble packaging goals, reducing reliance on virgin plastic packaging.
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
1 year ago - P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.
P&G’s “It’s Our Home” Shows How Small Actions at Home Can Make A Big Difference for Our Planet
1 year ago - New creative film is inspired by the fact that most people want to make sustainable choices, but many don’t know how
P&G, Dove Push for More Equitable Representation in Media
1 year ago - The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.
Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing
1 year ago - Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’
What Will Be Your Organization’s Authentic Purpose in 2021?
1 year ago - The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose.
Gillette® Launches Planet KIND, a New Line of Products That Are Kind to Skin and the Planet
1 year ago - Each Purchase Prevents Plastic from Entering the Ocean Through Plastic Bank Partnership
Trending: Welcome to the Age of Stakeholder Capitalism
1 year ago - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.