At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
Cincinnati, Ohio 45201
United States of America
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Procter & Gamble
It is about delighting consumers with innovative products and services that are better for the environment. It's about operating responsibly in our supply chain and treating our employees fairly. It's about providing health and hygiene education to children around the world and responding to natural disasters. As the world's largest consumer products company, we have both a responsibility and an opportunity to do the right thing and create change.
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
1 week ago - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
Global Alliance Commits Over $1B to End Plastic Waste
1 week ago - The global plastics value chain has banded together to advance solutions to plastic waste in the environment.
JUST Capital, Forbes Name America's Most JUST Companies for 2018
1 month ago - JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer treatment and privacy, beneficial products, environmental impact, job creation, and community support in the US and abroad, as well as ethical leadership and long-term financial growth.
Trending: Closer Looks into Reporting on, Business Benefits of the SDGs
1 month ago - Nearly three-quarters of organisations surveyed (72 percent) mention the UN Sustainable Development Goals (SDGs) in their annual corporate or sustainability reports — an increase of 10 percent on last year, according to a new study by PwC. But concrete measures and integration remain elusive for many as organisations struggle to identify actions beyond business-as-usual targets.
North Ayrshire School Unveils a Playground Made From Recycled Plastic
1 month ago - Castlepark Primary School in North Ayrshire will unveil its very own playground made from recycled plastic after winning a national competition to receive a sustainable play area for children. The playground unveil will happen at 1.30pm on Tuesday, 27th November 2018 at Castlepark Primary School, Irvine, North Ayrshire, with children, parents and representatives from Febreze, Fairy, TerraCycle, Tesco and North Ayrshire Council attending. Over the summer, Febreze and Fairy partnered with TerraCycle and Tesco to give schools in the UK a chance to win a playground made from recycled plastic. Community members were encouraged to get involved and help their local schools win by voting for them in the competition.
P&G Tackles Clean Water, Gender Equality and Plastic Waste in 2018 CSR Report
2 months ago - The Procter & Gamble Company extends its long history of doing good in the world by bringing the comforts of home to those impacted by disasters, continuing to spark conversations about diversity, inclusion and gender equality with its advertising and making meaningful impact on the environment with new 2030 goals including a vision to ensure that none of the Company’s packaging ends up in the world’s oceans.
Waves of Change: P&G Teams Up with Circulate Capital to Combat Ocean Plastic Pollution
2 months ago - P&G’s global commitment to be a force for good and a force for growth includes our environmental commitments such as reducing our carbon footprint, using sustainable technology, and doing our part to stop the flow of plastic into our oceans. That’s why we’re joining forces with other leading organizations to amplify the ocean conservation efforts of Circulate Capital. Circulate Capital is an investment management firm dedicated to incubating and financing companies, programs, and infrastructure that prevent ocean plastic. Circulate Capital and Ocean Conservancy, a leading ocean conservation nonprofit, recognized the support of P&G and other consumer packaged goods and chemical companies during the Our Ocean Conference in Bali, Indonesia, earlier this week.
P&G Thinks Inside the Box with New Tide Eco-Box
2 months ago - Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box has been in development for the past year and was revealed today at P&G’s headquarters in Cincinnati. The Tide Eco-Box arrives on a consumer’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, consumers peel off the cardboard flap to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.
Four new members join the Foundation’s Circular Economy 100 Network
3 months ago - Procter & Gamble, a multi-national consumer goods corporation which specialises in cleaning agents, personal care and hygiene products, and has operations in approximately 70 countries worldwide. The company has been working to incorporate circularity into their supply chain for many years, and indeed, P&G's focus on waste has allowed their global facilities to successfully divert over 5 million tonnes of would be waste from landfills since 2008. They have recently announced their Ambition 2030 for the decade ahead which includes commitments to reduce their supply chain footprint and striving to drive circular solutions.
Waste not, want not: P&G venture aims to squeeze new life out of Italy's dirty diapers
3 months ago - A joint venture between Procter & Gamble and Italian healthcare group Angelini is working to create a sustainable recycling loop that would allow dirty diapers to be turned into plastic bottle caps and viscose clothing. More than 20 million tonnes of disposable diapers are burned or dumped in landfills globally every year - a major environmental problem since their use became widespread in the 1960s and 1970s. Part of the problem is that collecting, cleaning and breaking diapers into their component parts - plastic, cellulose and super absorbent polymer - is tricky and expensive. The other issue is that no-one has been able to establish a market for the recycled output, dooming previous commercial efforts to failure.
EVRYTHNG, CPG Brands Partner to Take Consumer Guesswork Out of Recycling
3 months ago - EVRYTHNG — the IoT platform that makes every consumer product intelligent, interactive and trackable — is now powering a first-of-its-kind recycling scheme providing CPG brands and retailers with vital insights to consumer recycling habits and behaviors.
Carrefour, J&J Among Top Honorees at 3rd Annual D&AD Impact Awards
3 months ago - Leading figures from the worlds of business, advertising, design and philanthropy gathered in New York City this week to honor the best in creative work creating a real social impact at the third annual D&AD Impact Awards. D&AD Impact celebrates creative campaigns that contribute towards a better and more sustainable future. In total, 76 D&AD Impact Pencils were awarded to campaigns, projects and products addressing some of the most pressing issues in the world today.
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
4 months ago - In the world of marketing, less than seven percent of directors are women.* Gillette Venus wants to help close that gap with the launch of the Her Shot campaign, a social experiment in storytelling and celebration of all the ways a female perspective can disrupt and improve the world. Gillette Venus is partnering with 10 up-and-coming female directors to create video content spotlighting the importance of a woman’s point of view and sharing unique perspectives on the positive impact this can have on the world. The brand is also partnering with actress/director Regina King to serve as a voice of inspiration to the directors, providing tips and advice on success so they can elevate their voices in the industry.
A Step Change to More Recyclable Consumer Goods; Spearheaded by P&G and Tesco
5 months ago - The UK only recycles 39%¹ of the plastics used which is why Tesco and P&G signed the UK Plastic Pact in April this year, aiming to have all plastic packaging reused, recycled or composted by 2025. However, this is not an easy task to undertake, with one third of supermarket plastic so hard to recycle². That is why iconic P&G brands Fairy and Head & Shoulders are launching new, bottles, made from up to 100% recycled plastic, including beach plastic which was collected and recycled in partnership with TerraCycle. Fairy dish and Head & Shoulders shampoo bottles will be sold exclusively at Tesco.
Circulate Capital Launches to Invest in Solutions to Ocean Plastic Crisis
6 months ago - Circulate Capital, a new impact-focused investment management company, launched today in partnership with Closed Loop Partners, a firm that invests in companies, technology and recycling infrastructure to advance the circular economy; and Ocean Conservancy, a leading nonprofit environmental advocacy organization working to protect the world’s oceans.
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
7 months ago - Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity.
Marketers, Neuroscientists Demystify the Conscious Consumer vs. the Consumer Unconscious
7 months ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are.
New Collaboratory Forming to Strengthen Sustainability ‘Pull Factor’
7 months ago - For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are truly sought out for their sustainability attributes alone. Creating lust, craving or desire for sustainability requires a deep understanding of the core human emotions that drive action, and a knowledge of how to reliably elicit these emotions in a market setting.
Inspiring Consumers – and Companies – to Make Healthier Choices
7 months ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption. P&G: The road to responsible consumption By Marissa Rosen
The Future Looks Brighter Thanks to Prospective Sustainability Innovations for Procter & Gamble’s Tide®
7 months ago - Today Procter & Gamble (P&G) announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions with detergents containing a patented branched surfactant. While machine washing in cold water can reduce a household’s energy footprint, detergents may not perform as well on this setting, which can compel consumers to use more energy and water to compensate. Tide Research Fellow Phillip Vinson, PhD, and Tide Senior Scientist Patrick Stenger, PhD, gave presentations at the 2018 American Oil Chemists Society Annual Meeting and the 22nd International Symposium on Surfactants in Solution, respectively.