At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.
Procter & Gamble
It is about delighting consumers with innovative products and services that are better for the environment. It's about operating responsibly in our supply chain and treating our employees fairly. It's about providing health and hygiene education to children around the world and responding to natural disasters. As the world's largest consumer products company, we have both a responsibility and an opportunity to do the right thing and create change.
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
2 months ago - P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.
P&G’s “It’s Our Home” Shows How Small Actions at Home Can Make A Big Difference for Our Planet
3 months ago - New creative film is inspired by the fact that most people want to make sustainable choices, but many don’t know how
P&G, Dove Push for More Equitable Representation in Media
3 months ago - The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.
Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing
4 months ago - Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’
What Will Be Your Organization’s Authentic Purpose in 2021?
5 months ago - The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose.
Gillette® Launches Planet KIND, a New Line of Products That Are Kind to Skin and the Planet
5 months ago - Each Purchase Prevents Plastic from Entering the Ocean Through Plastic Bank Partnership
Trending: Welcome to the Age of Stakeholder Capitalism
5 months ago - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.
Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19
7 months ago - Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic.
The Business of Sport Starts to Find Purpose
7 months ago - In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
Global Coalition to Tackle Urban Water Crisis, Address Climate Change Through Public-Private Collaboration
8 months ago - Companies, policymakers, cities and citizens will develop and scale innovations that reinvent water consumption in the home and drive system-level transformation
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
8 months ago - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Ambition 2030 goals.
Corporate Collaboration Drives Recovery from Historic Wildfires
9 months ago - Cross-sector collaborations help ensure that this high-impact work is carried out with urgency and awareness. Through our Wildfire Restoration Collaborative, eight of our major corporate partners have committed to help drive awareness and action around wildfire recovery.
How WestRock Is Collaborating Its Way Toward a More Circular Economy
9 months ago - Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition.
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
10 months ago - A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
10 months ago - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
P&G Embraces Natural Climate Solutions to Achieve Global Climate Neutrality
1 year ago - The goal is to reduce its GHGs by 50%, use 100% renewable electricity at all manufacturing sites by 2030, and advance natural climate solutions to achieve carbon neutrality for the decade.
Cartwright to Brands: Look Inward Before Responding to Social Issues
1 year ago - Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis.
How to Future-Proof Brands and Create Culture Change in Challenging Times
1 year ago - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.
Procter & Gamble and Cargill collaborate to bring nature-powered innovation, fueling the future for more sustainable products
1 year ago - The collaboration leverages P&G’s award-winning technology and Cargill’s bioindustrial expertise to deliver greener alternatives in the personal care space
Procter & Gamble: Herbal Essences Announces Commitment to Help Mitigate Biodiversity Loss
1 year ago - Herbal Essences & the Royal Botanic Gardens, Kew pledge to help save 20 endangered plants from extinction in 2020