According to research from The Recycling Partnership, nearly half of all
municipalities within the US do not have comprehensive recycling services,
largely due to a lack of investment and resources to advance recycling
infrastructure — a challenge that was further exacerbated by COVID-19. When
recycled materials aren’t properly collected and sorted, it means they can’t
find a meaningful second life, even as corporate demand for post-consumer
recycled (PCR) content — particularly plastics — skyrockets. The systemic
barriers to achieving a circular
economy
— from varied access to recycling to limited consumer awareness of recycle-right
behaviors — are too complex for any one entity to tackle alone.
That’s why Keurig Dr Pepper (KDP), a
founding member of The Recycling Partnership’s Polypropylene Recycling
Coalition, is
addressing these barriers through partnership. The Polypropylene Recycling
Coalition is part of The Recycling Partnership’s Pathway to
Circularity
— an initiative creating scalable solutions to packaging and system challenges
to accelerate the shift to a circular economy. The work of the Coalition is
supported by steering committee members KDP, Braskem, NextGen
Consortium
and the Walmart Foundation, along with other organizations representing all
segments of the polypropylene value chain.
The Coalition recently announced a third round of
grants that will
distribute $1.8 million to six Materials Recovery Facilities (MRFs) across the
country, further advancing polypropylene recycling in the US With this latest
round of grants, the Coalition has now invested $4.2 million to date, which
will improve curbside polypropylene recycling access for nearly 6 percent of US
households — nearly 15 million Americans.
“In our journey to shift to a circular economy, we saw an opportunity to
significantly improve US recycling
infrastructure
through cross-sector collaboration — amplifying both dollars and action,” said
Monique Oxender, Chief Sustainability Officer at Keurig Dr Pepper. “Not only
did we catalyze improvements to polypropylene recovery by co-founding and
becoming the largest funder of the Coalition, but we have also invested over
$30 million to improve recycling infrastructure since 2014 — with $10 million
specifically dedicated to polypropylene recovery.”
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
Polypropylene plastic, often referred to as PP or No. 5 plastic, is a material
widely used in an array of packaging — including food packaging — because it
meets stringent requirements for food safety. Even though it is in high demand
as a recycled material, a recent study by the Sustainable Packaging
Coalition
found that only 59 percent of US households have curbside access to recycling
polypropylene because a number of municipalities lack the adequate
infrastructure to support the recycling process. With the Coalition’s strategic
grants, it is estimated curbside acceptance of polypropylene will increase by
nearly 6 percent once all equipment is installed by early 2022.
The Coalition addresses infrastructure challenges by providing funding to
improve the ability for MRFs to collect, sort and recycle No. 5 plastic —
ultimately increasing the supply and value of recycled polypropylene and
reducing the need for virgin plastic in packaging and other applications. To
date, grants through the Coalition have increased the recovery of polypropylene
by an estimated 13 million pounds annually. Improved recovery further increases
the supply of recycled polypropylene for use by companies with ambitious
commitments to utilize PCR material, such as Keurig KDP Pepper — which has
committed
to achieving 25 percent post-consumer recycled (PCR) content in plastic
packaging by 2025.
“At Keurig Dr Pepper, we are just as committed to external collaboration as we
are to internal actions,” said Charlie Schwarze, KDP’s Director of
Sustainability. “Investing in partnerships like the Polypropylene Coalition
scales our impact and allows us to drive meaningful progress on our path toward
achieving a circular economy. As we look to the future, we are actively
exploring more innovative ways to close the loop and incorporate more recycled
content back into our products and packaging.”
To learn more about The Coalition, its members, and how to get involved in
supporting its goals, visit
recyclingpartnership.org/polypropylene-coalition.
For MRFs interested in applying for a grant, the application is available on the
website.
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Sustainable Brands Staff
Published Aug 25, 2021 8am EDT / 5am PDT / 1pm BST / 2pm CEST