The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.
In April, the team at Phin took up the
challenge
that founder and CEO KoAnn Skrzyniarz presented to the Sustainable
Brands™ community — to take the lead in creating a future full of joy
and delight. By May 1st, Phin had launched the Phin Food & Shelter
Project.
Phin — a social good relationship marketing platform — is donating its services in
full, and aligning with companies who want to be involved in a rapid response
nationwide food and shelter drive to help people affected by the COVID-19
pandemic. 100 percent of corporate donations will go to vetted, frontline food
and shelter project causes that are working to address the current and dire need across the US.
Doug Lessing, founder and CEO of Phin, explained: "Phin does things
differently, by giving individuals a Voice in the Choice — empowering them to
make a difference in this overwhelming time."
The Phin platform allows companies to fund a donation and then share a link with
their customers, who then choose which nonprofit receives the money. Lessing
added: "We're working with companies that believe in two principles: the power of
doing good, and the value of putting choice in their customers’ hands. Phin
makes it easy for companies to reward their customers with the ability to make a
real difference, today."
Defying Online Algorithms with Authentic, Impactful Storytelling
Join us as representatives from BarkleyOKRP lead a thought-provoking discussion with two brands that care deeply about their workers' rights and wellbeing, Tony's Chocolonely and Driscoll's, about how to successfully involve consumers in social-justice issues with authentic storytelling that defies online algorithms — Friday, May 10, at Brand-Led Culture Change.
For more information about the program and how both companies and individuals
can get involved, visit https://app.phinforgood.com/welcome/phinfoodshelter.
Published May 18, 2020 2pm EDT / 11am PDT / 7pm BST / 8pm CEST