June 7-9: Brand-Led Culture Change Virtual Event

Marketing and Comms
HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity

Are you or someone you know helping create a gender equal world? Individuals are being invited to share stories of initiatives big and small in the form of video, audio, essays and artwork as submissions to the Girl Rising Creative Challenge, Powered by HP.

The challenge, which was first announced on International Women’s Day with the release of ‘Paro,’ a short film produced by HP Studios, is accepting submissions from May 22 through August 15, 2018. It aims to exemplify the power of storytelling to drive change.

“Gender-based discrimination keeps millions of girls and women from reaching their full potential. Yet countless individuals are taking action in their communities every day, bringing about new opportunities for girls and creating real social change,” said Christina Lowery, CEO of Girl Rising. “I have the immense privilege of hearing these amazing stories of impact on a daily basis. This challenge is a powerful opportunity to share them and their inspiration widely.”

“We believe authentic stories have the promise to change mindsets and spark meaningful action,” said Antonio Lucio, Global Chief Marketing and Communications Officer at HP. “This partnership is a testament to the power of storytelling and elevating the voices of all in driving meaningful progress towards a more diverse, inclusive and equal world.”

Throughout the challenge, a judging panel will review submissions and select entries will be highlighted on the site. Up to 50 finalists will advance to a second round of judging, from which 12 winners will be selected. Challenge winners will receive a combination of micro-grants of $1,000 or $2,000, HP products and services, and access to mentors from Girl Rising and HP to support them on their journey to drive social impact in their communities.

The winners will be announced on October 11, International Day of the Girl Child, to elevate the many different stories from around the world.

“All those supporting the girls in their lives should know their actions have value, however small they may seem,” added Martha Adams, Girl Rising’s Chief Creative Officer. “A coach who starts the first local sports team for girls, a brother who helps with chores so his sister has time for her homework, a teacher who creates a hotline to report child marriages; these are all powerful examples that can lead to profound change. We want them all!”


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