We’re hearing more and more products, processes, events and even entire companies described as ‘carbon neutral,’ and many more striving to become so — but what exactly does that mean?
We’re hearing more and more products, processes, events and even entire companies described as ‘carbon neutral,’ and many more striving to become so — but what exactly does that mean?
It's a question that the American Forest & Paper Association (AF&PA) and American Wood Council (AWC) have set out to answer in a new video explaining the concept — from a biomass energy users' perspective — in only 90 seconds.
A New Era for Brand Integrity: Navigating the Greenhush-Greenwash Spectrum
Join us as leaders from Republik, NielsenIQ, Conspirators, Henoscene, be/co, The Guardian and Room & Board analyze what newly expanded notions of brand integrity mean for brands, and how to be smarter about picking language choices that avoid the dangerous extremes of greenhushing and greenwashing — Thurs, May 9, at Brand-Led Culture Change.
Published Dec 26, 2014 3pm EST / 12pm PST / 8pm GMT / 9pm CET