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Marketing and Comms
Star-Studded Short Conveys True Horror of Keystone XL

The perfect family. The perfect home. One huge mistake.As the battle rages on over the Keystone XL project, 350.org teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline.

The perfect family. The perfect home. One huge mistake.

As the battle rages on over the Keystone XL project, 350.org teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline.

The resulting short trailer for Keystone Horror, starring Amy Smart, Justin Chatwin, Wendie Malick and Ed Begley Jr., is a parody of the 1979 classic, The Amityville Horror — but instead of a haunted house, the family is threatened by the terrifying pipeline being built just “around the bend.”

A New Era for Brand Integrity: Navigating the Greenhush-Greenwash Spectrum

Join us as leaders from Republik, NielsenIQ, Conspirators, Henoscene, be/co, The Guardian and Room & Board analyze what newly expanded notions of brand integrity mean for brands, and how to be smarter about picking language choices that avoid the dangerous extremes of greenhushing and greenwashing — Thurs, May 9, at Brand-Led Culture Change.

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