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Press Release
Sustainable Brands Reveals Program for SB'24 San Diego Around The Theme of Breakthrough Innovation

Join industry leaders in shaping the future of sustainable commerce as brands showcase their innovation initiatives and thought leadership toward smarter, healthier, and faster transitions to sustainable and regenerative business models.

SAN FRANCISCO, July 25, 2024 – Sustainable Brands® (SB) recently announced program details for SB'24 San Diego, taking place from October 14-17 at the Town & Country Resort. As the pressure mounts to reshape the future of commerce, SB'24 will explore new strategies, tools, and solutions for turning challenges into business opportunities, inspiring attendees to redesign their brands to succeed in a changing world. For business and society to thrive in harmony with nature, virtually all industries will need breakthroughs in solutions that are adequately and ethically deployed at scale. SB'24 will dive into several promising directions through a variety of session formats.

Programming highlights include:

  • Multidisciplinary Experts: Presenting the latest leadership skills and capacities, case studies of reinventing business models at scale, scientific and technological advancements, and inspiration to transform relationships with customers, suppliers, investors, employees, and communities.
  • Breakout Sessions: Led by subject-matter experts, these sessions will help attendees understand business transformation deeply and leave prepared to accelerate regenerative innovation at their organizations.
  • Half-Day Summits: The return of the SB’24 San Diego Regen Ag Summit, where brand and product leaders, technology innovators, finance experts, and the farmers and ranchers at the forefront of the regenerative agriculture movement come together to envision a sustainable and resilient future. In addition to the inaugural SB’24 San Diego Resilience Summit, which will surface proactive measures organizations can take now to navigate uncertainty, mitigate risk, ensure continuity, and focus on evolving sustainably in a chaotic world.
  • Special Events: A variety of opportunities to restore and renew connection with a community of change-makers and innovators through sunrise activities, cocktail receptions, karaoke, mixers, intimate dinners, and campfire discussions.
  • Inclusive Ticket Options: Attendees can choose from a variety of passes to suit their needs, including All-Access, One-Day, Virtual, Add-Ons, Group Discounts, and other special discounts, ensuring flexibility and affordability for everyone.

Programming this year features a world-class mix of business innovators, thought leaders, groundbreaking scientists, and next-gen entrepreneurs who will cover topics related to Materials & Packaging, AI & Sustainability, Supply Chain Management & Monitoring, Evolution of Marketing, Purpose-Led Corporate Communications, Nature-Friendly Design Paradigms in Practice, and Organizational Transformation & Governance.

Featured Speakers Include:

  • Monique Oxender, Chief Sustainability Officer, Keurig Dr Pepper Inc.: Discussing the journey and deep collaborations that have led to game-changing new plastic-free, metal-free, compostable coffee pod solutions, and the exciting use of novel materials to provide fully compostable coatings for coffee grounds.
  • Victor Casale, Co-Founder, Pact Collective; Co-Founder and CEO, MOB Beauty: Sharing ongoing collaborations with materials innovators to create fully compostable, refillable, plastic-free, and easier-to-recycle packaging alternatives for beauty and wellness products.
  • Prakash Arunkundrum, Head of Global Operations and Sustainability, Logitech: Describing Logitech’s search for breakthrough next-generation materials, components, and processes to develop superior products with sustainability as a high design priority.
  • Shelton Mercer III, Award-Winning Innovation Pioneer, Serial Entrepreneur and Humanitarian, Founder & CEO of Virtuous Innovation™, Audigent: Delving into opportunities to create a transformative future by harnessing AI with a conscientious approach, highlighting how AI boosts global equity, progress toward sustainability goals, corporate citizenship, policy effectiveness, and societal advancement.
  • Jordan Howard, Founder and President, ShftSpace: Unveiling the first cut of her debut documentary exploring how cities' social issues intersect with environmental and human health.
  • Carolyn Gahn, Senior Director of Mission and Advocacy, Applegate: Participating in a panel on marketing lessons, consumer response, and marketplace data on new categories of sustainability claims on CPG packaging - including regenerative, low-carbon footprint, clean, and other emerging terminology.
  • Valerie Netherton, Director of Sustainability, Higher Purpose, Partnerships, Maker's Mark, Beam Suntory, Inc.: Exploring the strategic motivations behind Maker's Mark's shift to regenerative practices and the significant environmental, economic, and social benefits that have resulted.
  • Alissa Campbell Shaw, Senior Manager, Global Corporate Social Responsibility (CSR) & Community Engagement, International Paper: Discussing strategies and best practices for fostering cohesive sustainability programs, community and social engagement, and volunteerism across various locations and cultures.

Join hundreds of global business leaders from brands who have already confirmed their registration including HP, Logitech, Amazon, Walmart, PepsiCo, REI, Danone, Mars, Mondelez, Clif, Tillamook, Procter & Gamble, Ulta Beauty, Calvin Klein, Estee Lauder Companies, Kohler, Whirlpool, Sony Electronics, and more who are working together to explore new strategies, tools and solutions for turning challenges into business opportunities to redesign their brands to win in a changing world.

Don’t miss this unique opportunity to connect with like-minded professionals, gain valuable insights, build brand value, and drive meaningful change in your organization. Register now to secure your spot and take advantage of the Summer Rate pricing available through August 4th.

Consumers increasingly savvy about sustainability claims

Join us to hear insights from brands including Applegate on marketing lessons from consumer response to sustainability claims on CPG packaging, at SB'24 San Diego — October 14-17.

Sponsorship and Partnership opportunities are now available for those looking to meaningfully contribute to a shift in the future of commerce. For more information about attending or sponsoring SB’24 San Diego, please visit the conference website. For general press inquiries and credential requests, please visit our Media Center.

About Sustainable Brands Sustainable Brands®, a female-founded Public Benefit Corporation, is the premier global community of brand innovators who are reshaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to the future we want for all people for all time. Digitally published news articles and issues-focused conversations, a robust e-learning library and internationally known conferences and regional events, along with peer-to-peer membership groups, unique market intelligence, tools and services all facilitate community education and transformative action throughout the year.

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