Press Release
Success in Addressing Childhood Malnutrition Leads Amway to Set New Goals

Amway announced today that the Nutrilite™ Power of 5 Campaign has exceed its 2016 goal of providing nutrition to more than 14,000 malnourished children by distributing more than 5 million servings of Nutrilite™ Little Bits™. By year’s end, the campaign will have served 30,000 children in 15 countries around the globe.

Today, on World Food Day, Amway further announced a new goal – over the next 1,000 days the campaign will expand to provide nutrition to more than 500,000 malnourished children by the end of 2019. The first 1,000 days of development are most critical for the child’s survival and ability to grow and learn. It’s been proven that an individual’s lifelong health is influenced by nutritional choices during this time, including a predisposition to obesity and certain chronic diseases.

“Over the course of the next 1,000 days, the Nutrilite™ Power of 5 Campaign will continue to expand in size and scope. We will involve more countries, more partners and more children,” said Jeff Terry, Global Head of Corporate Social Responsibility at Amway. “We are thrilled with the support we’ve gotten so far. Our Amway Business Owners and employees are very involved in helping ensure that Nutrilite™ Little Bits™ micronutrient powder reaches as many malnourished children as possible.”

Nutrilite™ Little Bits™ is a micronutrient powder enhanced with plant nutrients that provides 15 essential vitamins and minerals for children 6 months to 5 years old. The powder is delivered in a one-gram packet that families can mix into a child’s food once a day.

“As the world’s number one selling brand of vitamins and dietary supplements*, Nutrilite™ is in the ideal position to impact childhood malnutrition,” said Terry. “To help bring solutions to the issue, success hinges on effective partnerships – a combination of private sector expertise and innovation with nonprofit and government organizations.”

To support Amway’s efforts and find additional information about the Nutrilite™ Power of 5 Campaign, visit


More Stories

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2022 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.