Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how Nestlé’s enhanced growth strategy harnesses the entrepreneurial spirit on which the company was founded 150 years ago.
With this new investment, Nestlé is very well positioned to be the leader in the plant-food based segment in Zone Americas with the addition of the NATURE'S HEART and ESSENTIAL LIVING FOODS brands.
Laurent Freixe, CEO of Nestlé Zone Americas said, “Consumers these days are increasingly looking for organic and natural food with high nutrient content. We are delighted to have Terrafertil as part of the Nestlé family, as we believe that they have built an exceptional foundation in providing consumers with a wide range of high-quality modern nutrition products. This investment allows Nestlé to strengthen its presence in fast-growing categories such as healthy plant-based foods, beverages and snacks. It is also aligned with our vision to be the leading nutrition, health and wellness company.”
David and Raul Bermeo, two of the founding brothers of Terrafertil, said, “Becoming part of the Nestlé group is like a match made in superfoods heaven. We will synergize the innovative spirit of Terrafertil with the strength of Nestlé in developing brands. We will combine forces to grow distribution, accelerate Research and Development, expand our marketing efforts, and most importantly, expand the positive impact we have on the communities and ecosystems where we operate.”
The continued consumer paradigm shift to plant-based diets
Hear the latest on shifting consumer preferences toward more plant-based, planet-friendly foods from Daniel Vennard, Director of the World Resource Institute's Better Buying Lab — at SB'20 Long Beach.
Terrafertil collaborates with hundreds of small growers and local communities in Colombia and Ecuador to hand pick and carefully dry the goldenberries to ensure the highest standards of product quality.
This year, through its flagship brands NATURE'S HEART and ESSENTIAL LIVING FOODS, Terrafertil aims to grow and expand its portfolio of healthy beverages, healthy snacks, organic superfoods and culinary specialities.
Terrafertil was founded in 2005 in Ecuador by five entrepreneurs on the idea of sharing unique products from Latin America with the world and bringing the highest quality natural and organic foods from across the world to Latin America. Since then, it has expanded its presence in the United States, Mexico, Colombia, Ecuador, Peru, Chile, and the United Kingdom. It is also present in 17 other markets through strategic third party alliances. The company continues to operate independently and will be managed by two of its three founding brothers, David and Raul Bermeo.