Published 2 years ago.
About a 3 minute read.
The Italian sparkling wine and vermouth brand celebrates its 150th anniversary with a milestone that pushes parent company Bacardi closer to achieving its 2025 goal of sustainably sourcing 100% of
its key ingredients.
This week, Martini® — the world’s number-one Italian sparkling wine and
vermouth brand, from family-owned Bacardi — announced that all of its
Asti grape suppliers are on track to being certified sustainable in 2021.
The Martini Santo Stefano Belbo winery, located in the heart of Italy’s
Asti region and responsible for producing 30 percent of all the grape ‘must’
(juice) for Martini Asti, was recently certified sustainable by
Equalitas — the most comprehensive
sustainability standard in Italian wine-making — following an audit by
certification body Valoritalia. Of the remaining 70 percent, more than
two-thirds of the grape must suppliers — cooperatives representing hundreds of
small grape growers — have also been certified sustainable by Equalitas with the
remainder on track to be certified this year.
Stefano Stefanucci, Director of Equalitas, said: “This is a big achievement
for Martini. Equalitas only works with third-party auditors who are experts with
a deep knowledge of the wine sector and the certification process is wholly
holistic. Equalitas embraces three sustainability pillars — environmental,
ethical and economical — and takes into consideration everything from a winery’s
carbon footprint and water consumption through to fair commercial terms for
farmers and good social practices including training and welfare.”
Together with the recent announcement that the 10 botanicals used to create
will also be certified sustainable in 2021, this news is another major step
towards Bacardi achieving its 2025 goal of sustainably sourcing 100 percent of
its key ingredients.
Martini has apparently been a quiet sustainability innovator for decades.
Bacardi says that in 1987, Martini established a center dedicated to sustainable
business practices called L'Osservatorio Martini (the Martini
Observatory). Led by a local agronomist, expert in the cultivation of
vineyards, L'Osservatorio Martini has introduced many sustainability practices
to the Asti region — from natural ways to manage pests through to integrated
viticulture, looking at the balance of what is grown in the microclimates of the
“There is a deep connection between Martini, the land and the people — it’s a
solid foundation for making quality wine,” said Giorgio Castagnotti,
Director of the Martini Operations Center in Pessione, Italy. “We have
worked closely with the same farming communities growing the finest Moscato
grapes in the same beautiful hills for generations — in fact, for the last 150
years — and we want to continue to do so for generations to come. It’s always
made sense then for us support our grape growers through our sustainability
The steep, sun-drenched hills of Asti are the ideal growing environment for the
Moscato Bianco grape and have a DOCG designation — the highest quality
level for Italian wines. Expertly harvested in late summer by more than 200
small growers — known collectively as the Conferenti — the grapes are pressed
quickly to capture the desired natural flavors in the fresh juice/must. Through
fermentation, this ‘mosto’ becomes the basis of Martini Asti’s delicate flavors
—including notes of peach, sweet wild sage, fresh pear and pineapple.
This announcement — along with other recent innovations, such as the development
of the industry’s first biodegradable spirits
— may be pushing Bacardi steadily closer to its ambition to lead the spirits
industry in environmental responsibility.
Published Jul 16, 2021 11am EDT / 8am PDT / 4pm BST / 5pm CEST