Published 2 years ago.
About a 3 minute read.
Image: Avery Dennison
When it comes to one of the world’s most polluting and exploitative industries, more and more consumers are demanding transparency. We have the technology to deliver end-to-end transparency and to support the reinvention of the fashion
Revelations regarding the scale of forced labour continue to dominate
bringing the issue of materials sourcing and manufacturing across industries as
varied as fashion to automotive to electrical engineering into sharp focus.
It has become apparent that there are many brands that cannot guarantee their
products aren’t implicated in accusations of forced labour; and this presents a
huge challenge on many levels — compelling companies to reorganize their supply
chains, and countries such as the US banning imports from certain
With the introduction of digital ID technologies, it becomes possible to provide
traceable identities for every product — enabling transparency from raw
materials to end products and beyond. In doing so, this offers consumers the
highest standards of visibility, safety, education and authenticity possible;
while giving businesses complete control over their supply chains.
However, the level of transparency in supply chains has not kept up with
technological innovations; and the disconnect between raw materials,
manufacturers and retailers has generated serious concerns about wastage,
climate change, poor pay and forced labour.
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Digital ID technologies have the capacity to boost efficiency and bridge the gap
between suppliers and brands, but a culture of resistance is restricting many
industries. A 2018
by EcoVadis found that transparency could be helped along by government
regulations. However, even without regulations, brands have tended to do what
they think is best for their brand and what their consumers want. There are
certain cultural barriers that remain and some of that comes down to a lack of
wanting to give any competitive advantages away in hyper-competitive industries
such as fashion. Another barrier has been an inability to capture
synthesize and communicate it at scale. With Industry 4.0 and technologies such
and other IoT applications, that is now changing — and industry must catch up.
Digital ID technologies designed to track and trace products from the
to the customer can deliver enhanced visibility of the supply chain. The key is
to maintain a consistent format of data for all suppliers and elements of the
chain. The data can then be interfaced with digital technologies such as
— a shared database where various parties in the supply chain input and verify
The fashion industry is one that has come under increasing scrutiny from
business and customers alike. We have the technology to deliver end-to-end
transparency and to support the reinvention of the fashion industry. In an
industry that accounts for 10 percent of global GHG emissions; and following a
year where we have seen movements such as #PayUp
enter mainstream consciousness, consumers expect and demand transparency. Now
more than ever they want to know the impact that their garments have. They want
to know how they're made, who made
where they've come from, what is in
and ultimately, what they should do with them once they've reached the end of
their useful life.
The time is now for the fashion industry to embrace innovation and digital
technologies with open arms. The consequences of not transforming our supply
chains could be devastating. We must provide greater transparency to
to protect our brands and to provide answers with confidence to consumers asking
"who made my clothes?" Most importantly, we need to prioritize transparency for
the hundreds of thousands of workers that are victims of forced
For more information, please read the reports, IoT and the Imminent Supply
and The New
Published Feb 3, 2021 1pm EST / 10am PST / 6pm GMT / 7pm CET
Tyler Chaffo is Manager of Global Sustainability at Avery Dennison Intelligent Labels.