Published 1 month ago.
About a 7 minute read.
Image: LEGO Group
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
Image credit: LEGO Group
This week, Comic Relief US and the LEGO
Group launched the nationwide
"Community Builders Challenge,"
leveraging their shared vision of empowering children to inspire real-world
change. The collaboration, part of the LEGO Group's Build the
social-impact program and Comic Relief’s Red Nose Day in
program, invites kids to use their creativity in visualizing changes they'd like
to see in the world — combining the power of entertainment and imagination to
reimagine ideal communities that are safe and accessible for all.
"Red Nose Day is all about
leveraging creativity and fun to ensure that every young person is equipped with
the skills, opportunities and confidence to transform the world around them,"
said Alison Moore, CEO of Comic
Relief US. "By partnering with the LEGO Group, we'll be reaching thousands of
young changemakers — leveraging the LEGO Group's innovation and commitment to
collaboration to inspire real-world change and to foster inclusion and
Since 2015, Red Nose Day — Comic Relief US' signature campaign to end poverty
across four key areas: health, safety, education, and empowerment — has raised
over $370 million and positively impacted more than 35 million children and
young people in the US and around the world. Donations are invested in grantee
partners and social impact programs that ensure children are safe, healthy,
educated and empowered; and that address the root causes of poverty in the most
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Through Red Nose Day in School — a free, social emotional learning
educational program designed to teach young students about the impacts of
poverty on children, foster empathy building, and celebrate acts of kindness in
the classroom and beyond — Comic Relief US aims to give teachers fun and
engaging tools to educate young students about the impacts of poverty on
children, foster empathy building, and celebrate acts of kindness in the
As part of its mission to give children a voice and use their visions and ideas
to inspire leaders around the world. LEGO Group’s Build the Change program
provides tools for educators, partners and families to teach and engage children
on sustainability topics such as biodiversity, climate change and circular
"We are very excited to be partnering with our friends at Comic Relief US,” said
David Pallash, Senior Manager of
Build the Change at LEGO Group. “The playfulness and fun we have created
together will hopefully ignite incredible ideas from across the country — ideas
that will, in turn, inspire others to better the world around them. How awesome
In classrooms across the country, students ages 6 to 12 can work together using
any material of their choice — from LEGO bricks to feathers to popsicle sticks —
to reimagine and build "dream communities" that promote empathy and kindness for
others. Kids are encouraged to construct designs that can feature more inclusive
areas where communities can come together, empowering each child to take an
active part in imagining a brighter collective future — with every build
including a spot for the signature Red Nose, a symbol of positivity and
inclusion for all, at its heart.
Teachers and educators can participate by downloading the step-by-step
and interactive activity sheet. Participating classes then enter by submitting a
photo or video of their community through April 15, 2024. Entries will be judged
by a panel of Red Nose Day ambassadors and LEGO enthusiasts, with winners
announced in May.
The Community Builders Challenge is an extension of the Build the Change program
that gives children a voice and allows them to use their creativity to solve
challenges with LEGO bricks and other creative materials as they learn through
play. To ensure all children have access to materials for the Community Builders
Challenge, teachers of Title 1 schools can request LEGO
Replay kits —
which keep used LEGO bricks in play — at
while supplies last.
Meanwhile, speaking of LEGO Replay, LEGO is piloting its brick take-back service
in the UK — and inviting fans to weigh in as the company tests how to bring
playful learning to more children and stop LEGO bricks becoming waste.
The good news is that most people in the UK already have a plan for any LEGO
bricks they no longer need: According to research conducted in 2021 among 1,030
UK LEGO owners, 94 percent of families who’ve decided to pass them on do so to
friends, family, charities or local schools; or they sell them — helping to
ensure LEGO bricks stay in play.
For anyone that doesn’t know what to do with their unused LEGO bricks, LEGO
Replay provides an easy option for ensuring those bricks continue to inspire
play and creativity for children.
The new pilot program will test new uses for the bricks donated by families and
fans in the UK. During this exploratory phase, the returned used bricks will be
recycled into new items that support learning in schools — such as storage boxes
LEGO will work with charity partners such as In Kind
Direct to fill every new storage box with LEGO
bricks before they are distributed to schools and community centers around the
UK to help inspire play and creativity.
“We’re really proud that so many of our fans in the UK already pass the joy of
LEGO play to others,” said LEGO Group VP of Environmental Sustainability Tim
Brooks. “Piloting LEGO Replay
in the UK is an important step on our journey to becoming more circular. We want
to rehome, repurpose or recycle every LEGO brick to keep them in play for
longer. We hope LEGO Replay will help even more people donate their LEGO bricks
with ease and feel proud they are supporting playful learning for children
across the country.”
LEGO Replay launched in the US in 2019 and expanded to Canada in 2021. So far,
over 230 million LEGO bricks have been donated by North American families —
giving 300,000 children-in-need playful learning opportunities and preventing
LEGO bricks from going to waste.
To donate used bricks to LEGO Replay, UK fans can pack up any unused bricks in
any box, print out a freepost label from
LEGO.com/Replay-UK and ship them from any DPD
across England, Scotland and Wales. A freepost service for LEGO fans in Northern
Ireland will be available soon.
LEGO says it looks forward to receiving live feedback from fans about how they
like to donate, and testing new ways to provide play and learning opportunities
for children by repurposing our products.
The UK LEGO Replay trial is one part of LEGO Group’s ambition to continue to
advance circular capabilities and concepts — which the company has
transparently admitted remains a
Last fall, the company came clean about ongoing
around its commitment to make LEGO bricks from sustainable materials and
committed to triple spending on sustainability over four years to $1.4 billion.
Published Jan 23, 2024 2pm EST / 11am PST / 7pm GMT / 8pm CET