The City of Phoenix, AZ and Recyclebank, a company that pioneered and patented an education and incentives platform to help cities encourage residents to make sustainable purchasing and disposal habits, formally announced today that they will be teaming up to amplify the city’s “Reimagine Phoenix” initiative, a program aimed at diverting 40 percent of the city’s waste from landfills by 2020. Recyclebank will employ its behavior change platform to educate and motivate 1.5 million residents in Phoenix to reduce, reuse, recycle and reconsider eco-friendly consumption choices.
Armed with Recyclebank’s education, incentives, data, technology and community engagement tools, the City of Phoenix aims to connect with its varied demographics and inspire all eligible residents to participate in the program. Recyclebank will give points to Phoenix residents for actions that help keep waste from the landfills and for improvements in recycling participation and contamination. Phoenix residents can use those points for deals at local and national stores, donations and community-centric giveaways through the City of Phoenix.
The program launched on January 15, 2017 and eligible Phoenix residents can sign up now for the Recyclebank program at Recyclebank.com.
“We are delighted to partner with Recyclebank to help us achieve our goal of maximizing diversion of recyclables from landfills and decreasing our recycling and contamination-related costs,” said John Trujillo, Director of Phoenix Public Works. “Not only will our residents receive education and tangible rewards for their diversion efforts, but we will minimize negative environmental impact on future generations.”
The City of Phoenix is emerging as one of the most sustainable cities in the country. In addition to its curbside single-stream recycling program, the city is promoting green organics programs and will soon open a new organics processing center. The city also encourages waste reduction with its Save As You Reduce & Recycle (SAY R&R) program. Additionally, Phoenix has developed the Resource Innovation Campus (RIC) to bring new ideas from the business community to support circular economy initiatives.
“At Recyclebank, we understand the critical nature cities play in environmental stewardship and we leverage our education and incentive platform to help large and small communities address their waste diversion challenges,” said Javier Flaim, CEO of Recyclebank. “As the sixth largest city in the nation, Phoenix is showing it is an environmental leader and, with its exemplary sustainability practices, has proven to be a role model for other cities nationwide and we are excited to build on the great work they have already done toward their sustainability goals.”